If you attend local city council hearings, read the headlines, or follow Sacramento debates, the narrative seems clear: the Inland Empire is entirely anti-warehouse, and logistics facilities offer dead-end jobs that nobody wants. But does the vocal opposition at the public microphone actually reflect what everyday community members believe?
In this episode of Adding Value, host Shy Assar sits down with Dr. Adam Probolsky, President of Probolsky Research, who recently conducted a comprehensive, scientific voter survey across Riverside and San Bernardino counties in partnership with CREDA.
Together, they break down the empirical data behind community sentiment, examine the echo chambers that drive planning commissions, and reveal the surprising gap between public perception and real voter priorities.
Key Discussion Points:
• The Mainstream Narrative vs. The Silent Majority: Why public comment periods skew heavily toward vocal opponents while everyday residents focus on day-to-day life.
• Inside the Survey: How non-partisan public opinion polling provides local governments and developers with unvarnished constituent insights.
• Community Support & The Personal Connection: The real baseline support for logistics growth across the Inland Empire and the significance of 55% of residents knowing someone in the industry.
• Labor & Automation: Addressing the perception around warehouse wages, job quality, and the persistent need for human workforces alongside tech.
• The Informed Voter Delta: Why voter support for logistics increases once residents are presented with balanced data on fiscal contributions and community standards.
• Entitlements & CRE Strategy: Why industrial developers and investors must incorporate proactive public affairs and constituent data into modern land use planning.
About Dr. Adam Probolsky:
Dr. Adam Probolsky is the President of Probolsky Research, a Latina- and woman-owned market and public opinion research firm working across corporate, election, and government sectors in 29 states. He is also a Senior Research Fellow at the Drucker School of Management at Claremont Graduate University and has served in multiple local government and special district roles.
🌐 Learn more about Probolsky Research: https://www.probolskyresearch.com/
00:00 - The Mainstream Logistics Narrative vs. Polling Data
01:00 - Welcome & Episode Introduction: Dr. Adam Probolsky
01:57 - What Is the Prevailing Public Narrative Around Warehouses?
03:07 - Public Hearings & The "Vocal Minority" Echo Chamber
04:02 - Dr. Adam Probolsky’s Background & Public Opinion Research
05:03 - How Local Municipalities & Special Districts Use Polling Data
06:15 - Gauging Voter Priorities: Allocating Public Funds Effectively
36:40 - The Shifting Entitlement Landscape: Public Affairs in Land Development
37:45 - Navigating Politics, Local Officials & Community Stakeholders
38:16 - The Informed Voter Delta: Why Logistics Support Increases with Facts
39:27 - Closing Remarks & Key Takeaways with Dr. Adam Probolsky
Follow Adding Value with Shy Assar for more conversations that shape the future of industrial and logistics real estate.
Subscribe on YouTube, Apple Podcasts, Spotify, or your favorite platform.
Follow on Instagram and TikTok @AddingValueShyAssar
Music Codes: MB01DKPGNACZVRS MB01TGKRMBHDK91
#CommercialRealEstate #IndustrialRealEstate #InlandEmpire #inustrial #warehousing #logistics
