Kanye West and Adidas are back together, but it's not the love story we've all been waiting for. This temporary partnership could change the sneaker game, and we're here to break down what this means for you, the sneakerheads, and the role of corporate America in feeding our needs and wants.

We're also putting the spotlight on the current state of the sneaker industry – particularly Tom Sachs' recent release and the controversies surrounding it. What's the deal with sneaker branding hypocrisy? Is it the name on the shoe or the story behind it that makes it stand out? Find out in this episode.

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Review Fire Footwear on Apple Podcasts : https://apple.co/3HgVdpR

Review Fire Footwear on Spotify Podcasts : https://open.spotify.com/show/0qjJxokny16WTSh1Kgx3hU

Review Fire Footwear on Podchaser : https://www.podchaser.com/podcasts/fire-footwear-a-sneaker-podcas-1984189

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