Trev, one fifth of the In Kix We Trust podcast team, joins Matt to discuss his life in sneakers and beyond. They talk about sneakers in Toronto, the emergence of runners, and all the sneaker releases we have now. Trev has a lot to provide the culture, and this chat helps shine some light on his contributions.

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New episodes released on Monday.

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Nike and Jordan Brand have a unique ability to tell stories with their rich history in sneakers. The frequency of releases has left Matt thinking about whether the brand is diluting their own history by leaving little room between retros. Should Nike lean more into storytelling, or has the culture changed so much that it just doesn't matter?

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

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Reach out to me with questions or thoughts: [email protected]

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Angel Reese is a polarizing WNBA athlete who is making a name for herself. Her story is also seemingly tied to Caitlin Clark's, fairly or unfairly. Angel Reese recently announced her first signature sneaker with Reebok, something Caitlin Clark does not have to this point. While a notch in her belt for her legacy, the shoe design itself seems on par with every other basketball shoe on the market. Are companies running out of ideas?

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

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Reach out to me with questions or thoughts: [email protected]

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For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

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Fire Footwear is nearing its third birthday, and looking back on the journey to this point is essential as this podcast grows. Matt sits behind the mic reminiscing about where things started, where they are, and where he wants them to go for the future of this podcast. If you found Fire Footwear recently, this is your chance to get to know the host a little bit more.

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

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Reach out to me with questions or thoughts: [email protected]

---

For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

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Expounding on his initial episode about the Urban Necessities story, Matt goes into the human elements behind the aftermath. Social media is a mainstay in society and while it has its benefits, it also has many pitfalls. The Urban Necessities situation has been an example of the toxicity that social media can traffic in: taking sides, false narratives, ignorant opinions and more.

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

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Reach out to me with questions or thoughts: [email protected]

---

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Urban Necessities, a popular sneaker consignment shop, is under fire due to allegations of defaulted payments and lacking customer service. Matt gives an overall take with the information had at the time (more has since been revealed). Like other scandals before it, Urban Necessities tests the trust of the sneaker community.

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

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Reach out to me with questions or thoughts: [email protected]

---

For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

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The nostalgia brought on by the NBA Finals has Matt thinking about iconic moments in sneaker history. This episode presents 15 seminal moments along the road to sneaker culture in 2025. While sports helped drastically shape the mold of what is sneaker culture today, there are other moments sprinkled in that have had major impacts as well. What is your favorite moment?

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

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Reach out to me with questions or thoughts: [email protected]

---

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Nike has raised prices, seemingly in response to trade decisions and conditions globally in 2025. Sneaker prices have be steadily going up over the years, but consumers continue to pay. With more attention paid to the prices of sneakers, Matt dives into today's prices compared to historical prices (adjusted the inflation) to see if things are as bad as we are making them out to be.

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

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Reach out to me with questions or thoughts: [email protected]

---

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On the heels of the sale of Sketchers, Dick's Sporting Goods makes a huge splash with their acquisition of Foot Locker. Foot Locker, like many businesses, is seeing a decline in sales and stock prices with the world economy in flux. Dick's pounced on an opportunity they hope will rise their value globally. What does this mean for sneaker culture? Matt returns and gives his thoughts.

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

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Reach out to me with questions or thoughts: [email protected]

---

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Sketchers is a major global footwear brand, and one that has probably never been mentioned on this podcast. Their recent sale, for close to $9 billion, got Matt's attention. While Sketchers and sneaker culture have never been aligned, could this sale be the jumping point for Sketchers to get into the hype game? Matt gives his thoughts.

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod

Reach out to me with questions or thoughts: [email protected]

---

For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

Contact us: [email protected]