Co.JP, or Concept Japan, has played a pivotal role in shaping international sneaker culture over the last two decades, a fact that many sneaker enthusiasts may overlook today. Host Matt dives into the history and significance of Co.JP, highlighting how its exclusivity and innovative designs contributed to the global sneaker phenomenon.

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod

Reach out to me with questions or thoughts: [email protected]

---

Review Fire Footwear on Apple Podcasts : https://apple.co/3HgVdpR

Review Fire Footwear on Spotify Podcasts : https://open.spotify.com/show/0qjJxokny16WTSh1Kgx3hU

Review Fire Footwear on Podchaser : https://www.podchaser.com/podcasts/fire-footwear-a-sneaker-podcas-1984189

---

For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

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Nigo's recent collaboration with Nike raises the question of its significance in 2024 sneaker culture. Host Matt delves into the impact of Nigo, a pivotal figure in streetwear and sneaker history, and discusses whether his influence still resonates with today's audience.

---

Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod

Reach out to me with questions or thoughts: [email protected]

---

Review Fire Footwear on Apple Podcasts : https://apple.co/3HgVdpR

Review Fire Footwear on Spotify Podcasts : https://open.spotify.com/show/0qjJxokny16WTSh1Kgx3hU

Review Fire Footwear on Podchaser : https://www.podchaser.com/podcasts/fire-footwear-a-sneaker-podcas-1984189

---

For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

Contact us: [email protected]

Nike is making significant changes in leadership and strategy, aiming to reshape its image and reconnect with sneaker culture. Host Matt Frates discusses the recent appointment of new CEO Elliot Hill and the return of influential figures like Frank Cook and Tom Sachs, highlighting their potential impact on the brand's creative direction.

---

Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod

Reach out to me with questions or thoughts: [email protected]

---

Review Fire Footwear on Apple Podcasts : https://apple.co/3HgVdpR

Review Fire Footwear on Spotify Podcasts : https://open.spotify.com/show/0qjJxokny16WTSh1Kgx3hU

Review Fire Footwear on Podchaser : https://www.podchaser.com/podcasts/fire-footwear-a-sneaker-podcas-1984189

---

For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

Contact us: [email protected]

John Donahoe, former CEO of Nike, resigned last week with Elliott Hill to take over. Nike has been seen an uncool brand over the last year, but will this change in CEO get that back to their perceived legendary status?

---

Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod

Reach out to me with questions or thoughts: [email protected]

---

Review Fire Footwear on Apple Podcasts : https://apple.co/3HgVdpR

Review Fire Footwear on Spotify Podcasts : https://open.spotify.com/show/0qjJxokny16WTSh1Kgx3hU

Review Fire Footwear on Podchaser : https://www.podchaser.com/podcasts/fire-footwear-a-sneaker-podcas-1984189

---

For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

Contact us: [email protected]

Complex dropped their Sneaker Collaborator Power Rankings and Patta came in at 20th. To celebrate 20 years in business, Patta and Nike re-released the famous Air Max 1 "Chlorophyll", which sold out instantly. Did Complex undersell Patta's place in the culture?

---

Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod

Reach out to me with questions or thoughts: [email protected]

---

Review Fire Footwear on Apple Podcasts : https://apple.co/3HgVdpR

Review Fire Footwear on Spotify Podcasts : https://open.spotify.com/show/0qjJxokny16WTSh1Kgx3hU

Review Fire Footwear on Podchaser : https://www.podchaser.com/podcasts/fire-footwear-a-sneaker-podcas-1984189

---

For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

Contact us: [email protected]

StockX recently announced their intentions to partner with Walmart; bringing shoes from StockX to brick and mortar Walmart stores. While brand expansion is what StockX is looking for, is Walmart really the proper consumer base for them to achieve it? Matt gives his thoughts.

---

Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod

Reach out to me with questions or thoughts: [email protected]

---

Review Fire Footwear on Apple Podcasts : https://apple.co/3HgVdpR

Review Fire Footwear on Spotify Podcasts : https://open.spotify.com/show/0qjJxokny16WTSh1Kgx3hU

Review Fire Footwear on Podchaser : https://www.podchaser.com/podcasts/fire-footwear-a-sneaker-podcas-1984189

---

For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

Contact us: [email protected]

Anyone who is a part of sneaker culture knows there are certain behaviors that have become norms. We almost feel obligated to live the culture the same way as everyone else. After personally breaking one of these norms, Matt dives into his experience and some of the norms we've all accepted.

---

Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod

Reach out to me with questions or thoughts: [email protected]

---

Review Fire Footwear on Apple Podcasts : https://apple.co/3HgVdpR

Review Fire Footwear on Spotify Podcasts : https://open.spotify.com/show/0qjJxokny16WTSh1Kgx3hU

Review Fire Footwear on Podchaser : https://www.podchaser.com/podcasts/fire-footwear-a-sneaker-podcas-1984189

---

For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

Contact us: [email protected]

A Ma Maniere cemented their legacy as one of the most popular collaborators in the game with the news of their "While You Were Sleeping" collection; a collection of six silhouettes. Is Nike trying to tell us something with this? Rumor has it that Nike, trying desperately to gain back the sneaker consumer, is toying around with a sneaker subscription model. Matt breaks down what both of these news items could mean for the culture.

---

Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod

Reach out to me with questions or thoughts: [email protected]

---

Review Fire Footwear on Apple Podcasts : https://apple.co/3HgVdpR

Review Fire Footwear on Spotify Podcasts : https://open.spotify.com/show/0qjJxokny16WTSh1Kgx3hU

Review Fire Footwear on Podchaser : https://www.podchaser.com/podcasts/fire-footwear-a-sneaker-podcas-1984189

---

For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

Contact us: [email protected]

Nike recently released a remixed version of the classic Jordan 4 called, the Jordan 4 RM. The first colorway, associated with famed BMX star Nigel Sylvester, has been a massive hit. The real question comes down to the place this shoe has in the future of the culture? Has Nike missed an opportunity to blend both old and new here? Matt discusses.

---

Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod

Reach out to me with questions or thoughts: [email protected]

---

Review Fire Footwear on Apple Podcasts : https://apple.co/3HgVdpR

Review Fire Footwear on Spotify Podcasts : https://open.spotify.com/show/0qjJxokny16WTSh1Kgx3hU

Review Fire Footwear on Podchaser : https://www.podchaser.com/podcasts/fire-footwear-a-sneaker-podcas-1984189

---

For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

Contact us: [email protected]

The Summer Olympic Games are here and it's a special time. Sneaker companies are in full branding mode as they send their products to Paris for use by all athletes. Nike specifically has a major presence. How does this year's crop stack up to the past? What are some of the best Olympics inspired sneakers of all-time?

---

Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod

Reach out to me with questions or thoughts: [email protected]

---

Review Fire Footwear on Apple Podcasts : https://apple.co/3HgVdpR

Review Fire Footwear on Spotify Podcasts : https://open.spotify.com/show/0qjJxokny16WTSh1Kgx3hU

Review Fire Footwear on Podchaser : https://www.podchaser.com/podcasts/fire-footwear-a-sneaker-podcas-1984189

---

For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

Contact us: [email protected]