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Adoption of AI and Retail Media: Reflections from Shoptalk Barcelona
- Tangible use cases are important for AI implementation
- Brands and retailers are hesitant to start implementing AI
- Companies like Shein and Tmall succeed despite slower delivery times
- Opinions on the hype around retail media vary
- Retail industry lags behind other sectors in AI adoption
- Regulation and geography impact retailers
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By Deborah Weinswig
5
1010 ratings
- Tangible use cases are important for AI implementation
- Brands and retailers are hesitant to start implementing AI
- Companies like Shein and Tmall succeed despite slower delivery times
- Opinions on the hype around retail media vary
- Retail industry lags behind other sectors in AI adoption
- Regulation and geography impact retailers
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