There are some creators who have a genuine knack for seeing what is going to work. Not just what works now, but what is scalable going ahead.
On this episode, Varun is joined by comedian and YouTuber Tanmay Bhat, to tap into his instinct for what works in content and understand the road ahead a little better. All this and more on this episode of Advertising is Dead.

Follow Tanmay on Instagram @tanmaybhat and on Twitter @thetanmay

Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

Please send in your feedback at [email protected]
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

Sometimes, to understand culture and change it, we just need to have deeper conversations and listen to multiple POVs. - Varun Duggirala.

Every year, as Pride Month arrives, so does a bunch of content and advertising around it. But how many of them go beyond a post or a change of DP? While these actions would have seemed enough in an earlier time, young people today are looking more of a deeper commitment to do things that will move the needle away from just lip service to actual action.

Welcome to a new series - Advertising is Dead - POV Edition.
On this episode, Varun is joined by Rafiul Alom Rahman, Founder & Director, The Queer Muslim Project and Nikhil Taneja, Co-founder & CEO, Yuvaa, for an intensive and heartening conversation, where they talk about the LGBTQ community, youth culture, and tons more.

Follow Rafiul on Instagram @rahmanrafiul and on Twitter @rafiulrahman

Follow Nikhil on Instagram and Twitter @tanejamainhoon

Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

Please send in your feedback at [email protected]
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

Many modern brands have been built by creators not just by keeping a keen eye on the consumer, but also from having the ability to take the essence of their brand and personal sensibility, and building horizontality around it. They've been able to extend the essence of their sensibilities and value systems, extending it across the products they build, and also using that same balance in their collaboration with other brands, both new age and traditional, to build true scale.
This week, Varun is joined by fashion designer and entrepreneur Masaba Gupta, to talk about how she's grown her brand, as well as how she's made so many varied products in an almost unifying aesthetic. All this and more on this episode.

You can follow Masaba on Twitter @MasabaG and on Instagram @masabagupta

Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

Please send in your feedback at [email protected]
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

The fields we work in go through cycles. These cycles don't just evolve the places but also us as professionals. One of the spaces that has seen tremendous cyclical change has been marketing, which, in turn, has also led to the evolution of the marketer into someone who has deep insights built on experience with constant additions of what every news cycle brings to their repository of knowledge and skills.
On this episode, Varun is joined by Vijay Parasuraman, Vice President, Coca-Cola India & South West Asia, to dig into his experience as a marketer and learn how he sees the field of marketing and the role of the marketer and his relationship with the consumer, how it's evolved over time and where he sees it going in the future. All this and more on this epsiode.

You can connect with Vijay at https://www.linkedin.com/in/vijay-parasuraman-1a62205

Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

Please send in your feedback at [email protected]
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

Sports. There's something about them that brings us together and makes us feel the entire spectrum of emotions. It brings us together as a community. It's not just about playing sports, but also watching them, experiencing them, talking about them and consuming content around them.
For the longest time, when talking about sports, it meant more traditional kind of sports. But over the last many years, e-Sports (gaming) has become something that has not only equalled in importance as compared to more traditional sports, but also has grown and expanded in a way only it could have, as everybody can be a part of it and participate.
On this episode, Varun is joined by Dr. Rushindra Sinha, Founder & CEO, Global E-Sports & Satyen Poojary, Co-Founder, Global E-Sports, to talk about how the present crisis has helped accelerate or change what they're doing, and where they see the entire E-Sports arena going in the future. All this and more on this episode.

You can follow Rushindra on Instagram @rushindrasinha

You can follow Satyen on Instagram @satyenpoojary

Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

Please send in your feedback at [email protected]
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

The new economy of the world today has been driven ahead by leaders who don't just focus on a few singular aspects of the companies they lead, but also have a broader outlook on all the core pieces that can be deemed essential. With this outlook, they can help track consistent evolution for these pieces, and enable growth, not just for the businesses themselves, but also to everyone who works in them.
On this episode, Varun is joined by Deepali Naair, CMO, IBM India and South Asia, who through her vast experience across leadership roles and across sectors, has a unique vantage point on where the world we work in is headed and what leaders of tomorrow need to work towards. Tune into the episode for more.

You can follow Deepali on Twitter @deepalinaair

Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

Please send in your feedback at [email protected]
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

The evolution of what brands look for in their partners has resulted in many stages of agencies reinventing themselves. This has also led to many industry professionals who have spent a large part of their careers in the world of large scale agency networks, to set out and reinvent this model.
On this episode, Varun Duggirala is joined by Shriram Iyer – Chief Creative & Content Officer, Tilt Brand Solutions and Rajiv Chatterjee – Chief Business Officer & Head of Tilt Studios. They talk about how they see this model evolving, and also why it's important to balance the 'traditional' with the 'new-age'. Tune in for this and a lot more.

You can connect with Shriram at https://www.linkedin.com/in/shriram-iyer-a1918866
You can connect with Rajiv at https://www.linkedin.com/in/rajiv-chatterjee-53988422

Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

Please send in your feedback at [email protected]
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

The growth of digital put the entire advertising and marketing industrial complex on a path of accelerated transformation. The aspect that saw the fastest change was the practise of media planning and buying. This evolution led to many new-age media agencies bringing together the combined forces of media, data and content to be key drivers of growth for any brand looking to transform itself. And this aspect is more relevant now more than ever.
This week, Varun is joined by Anand Chakravarthy, Sr. VP & Managing Director at Essence, to talk about this evolution that the medium has gone through and where this transformation is headed. All this and a lot more on this episode.

You can follow Anand on LinkedIn at https://www.linkedin.com/in/anand-chakravarthy-910ab517
You can follow Anand on Twitter @927andy

Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

Please send in your feedback at [email protected]
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

One of the biggest market disruptors in recent times have been direct-to-cosumer brands. These brands have grown by making products around specific consumer needs, and have leveraged the scale and reach that digital gives them, to grow at a scale that wasn't possible before the e-commerce revolution hit. In this pandemic, however, even they've had to reset, rethink and reorganise.
On this episode, Varun talks to Bharat Sethi, Founder & CEO of Rage Coffee, to talk about what makes Rage Coffee unique, how he's dealt with the pandemic, some amazing insights from his previous startups, how an entrepreneur like him looks at the world we find ourselves in right now, and what he thinks the future holds. Tune in for all this and more.

Check out Rage Coffee on Instagram @ragecoffee_ , or at www.ragecoffee.com
You can follow Bharat on Instagram @bharat_sethi, and on Twitter @bharatsethi_

Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

Please send in your feedback at [email protected]
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

Many creators are changing their content to adapt to the times as they're confined to their homes. However, there are some whose content has seamlessly continued being as fun as ever, even without making too many changes. How are such creators doing this?
On this episode, Varun is joined by Nick, Creator @ Beyounick, for a freewheeling chat about his process, how his method of creating has evolved, and how he manages to keep it so real, fun and relatable all the time.

You can follow Nick on YouTube and Instagram @Beyounick.

Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

Please send in your feedback at [email protected]
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.