One of the common misconceptions about the disruption in the advertising and marketing space is the fact that this is all about social platforms and content creation. However, the underlying fact is that the influx of availability of data and its analysis play a major role in the ecosystem.

On this episode of Advertising is Dead, host Varun Duggirala is joined by the Chief Digital Officer at Hansa Cequity, Nishad Ramachandran as they speak about how one makes the transition from being in a traditional advertising agency, to really moving towards the other side that is focused more on consumer journey and how technology impacts it.

Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Nishad Ramachandran on Instagram @nishad You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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We live in a time where there are so many platforms to consume content, but so many times we end up scrolling through and taking more time to decide what we want to watch instead of actually watching something.

On this episode of Advertising is Dead, host Varun Duggirala is joined by the Founder and CEO of MUBI, Efe Çakarel, as they talk about the initiation and development of MUBI as a content platform. This episode gives an overview of how MUBI hand-curates cinema to give the audience something interesting to watch at all times.

Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Efe Çakarel on Twitter and Instagram @cakarel You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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When you talk about the creator economy, it started with a bunch of people creating content and sharing it with the world. All the barriers that were there to create content 10 years ago don't exist anymore.

On this episode of Advertising is Dead, host Varun Duggirala is joined by Ranveer Allahbadia, better known as Beer Biceps, Youtuber and Co-Founder of Monk Entertainment. They talk about his growth in the content economy and his future endeavours.

Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Ranveer Allahbadia on Twitter @BeerBicepsGuy and on Instagram @beerbiceps You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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Casting is so crucial for anything you want to create as everything else is what you're adding on to it. They speak about how despite the best location, equipment or crew, if the actor cant perform on camera, you're not going to get the product you wantThe script and the performer are the two things that hold any piece of content together.

On this episode of Advertising is Dead, host Varun Duggirala is joined by renowned Casting Director, Tess Joseph, as they speak about how the script and the performer are the two things that hold any piece of content together.

Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Tess Joseph on Twitter @tesselmania and on Instagram @tessjoseph19

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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With the emergence of new media and the digital age, at times its best that brands have a publishers mindset. With content taking various forms and shapes, brands and agencies have had to adapt to keep up with this new wave of media.

On this episode of Advertising is Dead, host Varun Duggirala is joined by Co-Founder and CEO of ScoopWhoop, Sattvik Mishra. They talk about how Sattvik and his 2 friends from advertising became accidental entrepreneurs because of their love for content in this era.

Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Sattvik Mishra on Twitter and Instagram @sattvikm

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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With the introduction of apps such as Instagram and Snapchat, the world of social media has morphed into a completely different one. On this episode of Advertising is Dead, host Varun Duggirala is joined by comedian Rohan Joshi and co-host of Agla Station Adulthood - Rytasha Rathore, as they spoke about the use of social media and how its impact is taking over our lives and attention spans.

As this is AID's half century, we thought it would be a great idea to do a live recording at the offices of The Glitch.

Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Rohan Joshi on Twitter and Instagram @mojorojo Talk to Rytasha Rathore on Instagram @rytash

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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On this episode of Advertising is Dead, host Varun Duggirala is joined by an old friend and Head of Agency Partnerships and Creative Services at Google India, Aditya Swamy. They discuss his journey in the advertising industry, where they speak about the learnings he obtained from each different brand he has worked at, and where he is now.

Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Aditya Swamy on Twitter @aswamy and Instagram @adeeswamy

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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Audio is having its moment. There was a time when a marketer's plan would generally have a lot of video or print, with audio just a small supporting element. Nevertheless, that trend has changed and audio has gained newfound importance. On this episode of Advertising is Dead, host Varun Duggirala is joined by Akshat Harbola from Spotify India as they discuss the growth of audio and podcasts in India.

Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Akshat Harbola on Twitter and Instagram @akshatharbola

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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One of the pivotal pieces across the media, advertising, and entertainment landscape is the director. The director is at the center of everything to realize the vision of every aspect, be it the brand, the agency, platform, or medium. On this episode of Advertising is Dead, host Varun Duggirala is joined by director Angshuman Ghosh as they speak about how the world is changed in recent times for directors and anyone creating creative content.

Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Angshuman Ghosh on Twitter and Instagram @angshumanghosh

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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Mental Health has gained more importance through the years, and for a long time we have been looking at surface level solutions to tackle those problems. Although it can be said that we have a better understanding of mental health than we did before, we still need to find and implement better ways to deal with it.

On this episode of Advertising is Dead, host Varun Duggirala is joined by clinical psychologist Sonali Gupta, as they discuss ways to build a support system for people in the workplace.

Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Sonali Gupta on Instagram @mentalhealthwithsonali

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.