Advertising is Dead: It's all Business with Varun Duggirala

Advertising is Dead: It's all Business with Varun Duggirala

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Advertising is Dead: It's all Business with Varun Duggirala episodes

  • The evolution of the Furniture Market

    Gone are the days when furniture was an heirloom, passed on from one generation to the either, treated like a family member, preserved for years until it went Vintage. In the present time, it's all about moving homes and leaving behind old stuff, and preferring variety corresponding to the present.

    The current consumer likes choices and one particular company has been offering a wide range with reference to furniture for all kinds of settings and that is Pepperfry.

    In this episode of Advertising Is Dead, we have Naveen Murali, VP & Head of Marketing, PepperFry to take us through the evolution of the Furniture Market, about PepperFry's genesis and how it fit well with the present-day consumers, give us some interesting insights into the buying behavior and how has the pandemic been for them as homes doubled up as offices. Tune In for All This And More.

    Find Naveen on LinkedIn & Twitter

    Pepperfry on LinkedIn & Twitter

    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    Find full videos on the AiD YouTube channel

    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android

    or iOS: https://ivm.today/ios

    Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. 

    See omnystudio.com/listener for privacy information.

    38 min
  • Being True with Food & Consumers

    Fill out the IVM Survey: https://ivmpodcasts.com/survey

    In this episode of Advertising Is Dead, Varun is joined by Shashank Mehta, Founder & CEO of The Whole Truth Foods. He takes us through his journey of going from being unhealthy, eating junk, & fluctuating weight to acknowledging his unfit lifestyle and taking steps to better it. He then tells us how food is unfairly marketed with processed images and we are being sold chemicals in the name of fat-free and sugar-free stuff, and how he recognized this issue and decided to take a step towards change by experimenting with cleaner ingredients and eventually establishing The Whole Truth Foods.

    He further tells us about his marketing initiatives, getting in touch with micro-influencers, making sure all consumer touchpoints are impactful, and how he had to build things from scratch owing to minimal support from potential vendors.

    Tune in for all this and much more.

    Find Shashank on Instagram & Twitter

    Find The Whole Truth Foods on Instagram | Twitter | Website

    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    Find full videos on the AiD YouTube channel

    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android

    or iOS: https://ivm.today/ios

    Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. 

    See omnystudio.com/listener for privacy information.

    53 min
  • Building Digital-First Businesses with Pallavi Utagi & Mamta Roy

    The world did not stop when the Lockdown was mandated. Instead, it just went online. And businesses too saw an opportunity and decided to go digital. Aiding this ambition and move was Meta- the company that has most social media under its wing including Facebook, Instagram & Whatsapp. And because everyone juggled between these 3 apps, many Small & Medium Enterprises decided to use them to connect with customers.

    In this episode of Advertising Is Dead, Varun talks to two entrepreneurs- Pallavi & Mamta, who have been scaling their business digitally.

    SuperBottoms was born 6 years ago when Pallavi was looking for that perfect diaper for her newborn and was disappointed to find none. Pallavi was a part of many new mother groups and forums online and started product testing in 2014. She channeled her diapers singularly through Facebook Groups while still working, starting up, and managing her baby. Pallavi reached out to multiple new mothers who helped her market the product online, and these women have now grown with the company. During 2017-18 she started selling through WhatsApp, which now accounts for 60-70% of SuperBottoms’ sales. Today, SuperBottoms employs over 100 employees, 80 of which are women, and 70 of whom are new mothers!

    Odette, based in Bengaluru and started by fashionista Mamata Roy, brings a well-curated line of fashion jewelry such as bracelets, rings, earrings and brooches, shoes, and accessories including belts, clutches, and sunglasses. Today, Odette uses Facebook, WhatsApp, and Instagram to connect with its customers directly and leverages these platforms for growth. 70-80% percent of Odette’s turnover comes from Meta apps.

    These two businesses are amongst the many women entrepreneurs leveraging Meta apps to move their businesses forward. Fueled by the digital adoption in India and the growth of the digital ecosystem, small businesses are witnessing a new spurt of growth.

    Tune in for all this and more.

    Find Odette on Instagram | Facebook | Website

    Find Superbottoms on Instagram | Facebook | Website

    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    Find full videos on the AiD YouTube channel

    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android

    or iOS: https://ivm.today/ios

    Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. 

    See omnystudio.com/listener for privacy information.

    58 min
  • The Business of Fame with Malini Agarwal

    In this episode of Advertising Is Dead, Varun Duggirala is joined by Malini Agarwal, Founder & Creative Director MissMalini Entertainment, Girl Tribe & Co-Founder of Good Creator Co.

    She takes us through the journey of establishing Miss Malini, how it began as a blog and eventually became an empire consisting of multiple offsets that aim at helping creators with tips to make great content, create a safe space for women, and give all the news from the glam world.

    Further, she also talks about getting associated with the Good Glamm group and what's in store for the coming days.

    Tune in for all this and more.

    Find Malini on Instagram @maliniagarwal

    (https://www.instagram.com/maliniagarwal/)

    Find Miss Malini on Instagram & their Website

    (https://www.instagram.com/missmalini/)

    (https://www.missmalini.com/)

    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android

    or iOS: https://ivm.today/ios

    See omnystudio.com/listener for privacy information.

    36 min
  • Linkedin & Creator Acceleration with Pooja Chhabria & Pooja Dhingra
    In this episode of Advertising Is Dead, Varun Duggirala is joined by Pooja Chhabria (APAC Head of Creator Management, LinkedIn) and Pooja Dhingra (Pastry Chef, Founder- Le15 Patisserie) to talk about LinkedIn's Creator Accelerator Programme.

    Creation on LinkedIn is about the opportunities that can happen when our members connect with each other. Acknowledging the growing space, LinkedIn is launching the Creator Accelerator Program in India - a new initiative designed to support creators on LinkedIn through coaching, recognition, and resources. Creators are at the heart of high-quality, meaningful conversations on LinkedIn, and through this program, we want to help them build engaged communities, spark productive conversations, and connect to meaningful opportunities.

    They discuss how LinkedIn is a generous platform that lets creators meet opportunities ad help them scale. It is a welcoming place for folks from across genres, very inclusive and responsive, and has the potential to help a person grow immensely. Pooja Chhabria tells us about its exclusive features while Pooja Dhingra, also a mentor in the aforementioned program, tells us about her experience with the platform. Tune in for all this and more.

    Connect with Pooja Chhabria on LinkedIn.
    Find Pooja Dhingra on LinkedIn,  Instagram & Twitter
    Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android | iOS: https://ivm.today/ios

    See omnystudio.com/listener for privacy information.

    38 min
  • Saransh Goila on the Journey of a Foodpreneur
    In this episode of Advertising Is Dead, Chef Saransh Goila joins Varun Duggirala to tell us about his latest venture 'Bambai Meal Rolls'. He also tells us how he became a Chef- from failing Biotechnology to acing Hotel Management exams, working as a Chef in a Hotel, a Food channel, a Food Show, and now a Foodpreneur.

    He shares his inspirations on the way, how the Indian palette is super varied and dynamic and one can never fully cover every flavor that arises from the nooks and corners of the country, his culinary travels, and much more.

    Find Saransh on Instagram & Twitter
    Goila Butter Chicken on Instagram & Twitter
    Bambai Meal Rolls on Instagram
    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android iOS: https://ivm.today/ios

    See omnystudio.com/listener for privacy information.

    1 hr 5 min
  • Understanding School Ed-Tech with Anupam Gurani
    This week on Advertising Is Dead, Varun is joined by Anupam Gurani, the Chief Marketing Officer of LEAD- India’s foremost player in the School EdTech category. It currently empowers 3000+ affordable private schools catering to 12 lakh+ students in tier 2+ cities and is solving the problem at the core education level by encouraging schools to transform and smoothly fit into the new normal by implementing SchoolEdTech. Be it in assessments, teacher training, or students’ learning, LEAD integrates technology in every aspect through SchoolEdTech.

    Anupam tells us about the present-day school scenario in India and the various initiatives undertaken to make the experience better and smooth for both students and teachers. Varun and Anupam discuss their experiences of their children studying from home in the lockdown and how it is now that offline schools have resumed. All this and much more.

    Find LEAD on Instagram and their Website.
    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidOR iOS: https://ivm.today/ios

    See omnystudio.com/listener for privacy information.

    51 min
  • Hitesh Dhingra on the Evolution of the Male Grooming Industry
    In this episode of Advertising is Dead, Varun is joined by Hitesh Dhingra, Founder of the Man Company. He has an interesting story of how the idea of starting a man's grooming and wellness products company happened. He tells us about the present consumers, shares some interesting insights about how the product was received initially and how it is now. He also discusses the concept of being a gentleman and how it came to be an important trait of his organization. All this and much more.

    Find Hitesh on Twitter @hiteshdhingra
    Find 'The Man Company' on Twitter | Instagram | Website
    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android|  iOS: https://ivm.today/ios

    See omnystudio.com/listener for privacy information.

    47 min
  • Vedant Lamba on Scaling Sneaker Culture
    Fill out our brand recall survey: https://www.surveymonkey.com/r/6HP2RVB
    In this episode of Advertising Is Dead, Varun is joined by Vedant Lamba, founder of The Mainstreet Marketplace, a company that has been redefining the sneaker culture in India by making exclusive kicks accessible to the niche yet prevalent market of sneakerheads.

    Vedant talks about subcultures, and how a vlogging routine and his love for sneakers eventually led him to set up shop in Pune and eventually expand across Metros. He shares some insights into the business, and how he got inducted into the world of business early on via inspiring conversations with his father. All this and much more.

    Find Vedant on Instagram @vedulamba
    Find The Mainstreet Marketplace on Instagram & Website
    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android:https://ivm.today/android OR iOS: https://ivm.today/ios

    See omnystudio.com/listener for privacy information.

    52 min
  • Aneesh Bhasin on Building Mass Premium Non-Alcohol Products
    In this episode, Varun is in conversation with Aneesh Bhasin who is one of the co-founders of Svami drinks that makes progressive drinks and mixers. He takes us through the company's genesis, the experiments they conducted with reference to the product and its marketing, responses from a diverse market like India, and probable future trends and plans.

    Aneesh is on Instagram and Twitter @aneeshb
    Check out Svami drinks on their Instagram, Twitter and Website
    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android OR iOS: https://ivm.today/ios

    See omnystudio.com/listener for privacy information.

    44 min

About Advertising is Dead: It's all Business with Varun Duggirala

From the publisher's feed

Advertising is dead - It’s all business now. The world of business & startups is in constant motion and evolution, from digital disruption to brand communication. And while the fundamentals…