Advertising is Dead: It's all Business with Varun Duggirala

Advertising is Dead: It's all Business with Varun Duggirala

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Advertising is Dead: It's all Business with Varun Duggirala episodes

  • Aman Gupta on building boAt, Shark Tank & Happiness
    In this episode, Varun is in conversation with Aman Gupta, Co-Founder & CMO of boAt. He talks about capturing the audio accessories market at the right time, foraying into wearables and more, and being profitable from day zero. Varun also questions him about being one of the sharks on Shark Tank India and his experiences on the same.

    Further, Aman tells us about having multiple brand ambassadors, assessing the beat of his consumer and playing the right cards, working with a young marketing team in a crazy culture, and a recent joint venture which enables him to Make In India.
    All this and much more, so tune in!

    Find Aman on Instagram @boatxaman
    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android:https://ivm.today/androidORiOS: https://ivm.today/ios

    See omnystudio.com/listener for privacy information.

    42 min
  • Alex Dwek on Creator-led Education
    In this episode of Advertising is Dead, Varun is joined by Alex Dwek from Nas Academy to talk about creators turning educators. Access to social media and technology has enabled many to take creative initiatives, not necessarily with any formal education. As they embark on the journey and gather experiences on the way, it is a learning for them, and sharing it empowers potential future creators too. Nas Academy is one such platform where creators learn not just the creative side of things but also the necessary things that support it like finance, business, operation, and management.

    Find Alex on Twitter: @alexdwek
    Check out Nas Academy on their website.
    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios

    See omnystudio.com/listener for privacy information.

    45 min
  • Rohit Raj On Being a Creator's CEO, Dhindora & Beyond
    On this episode of Advertising Is Dead, Rohit Raj joins Varun Duggirala and gives us an insight into what it takes to be the business partner of a beloved content creator- BBKiVines, and gives us exclusive BTS into the making of 'Dhindora'. He also tells us what it takes to be a creator's backbone, handling the business side of things, emerging through crises. And last but not the least, he shares his thoughts and hacks on the creator life, and how can one make the most of it.

    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    You can follow Rohit on Instagram: https://www.instagram.com/rohitonweb/

    Dhindora on YouTube
    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidOR iOS: https://ivm.today/ios

    See omnystudio.com/listener for privacy information.

    48 min
  • Arman Sood On Reinventing How We Drink Coffee
    In This Episode of Advertising Is Dead, Varun speaks to Arman Sood from Sleepy Owl Coffee. They discuss everything from marketing Coffee to a generation that has seen their parents majorly have Tea, to the interesting name that 'Sleepy Owl' is. Arman gives us insights into how Merch has been a significant contributor to their revenue and their educative initiatives to types of brews and preparation processes etc have been a hit among their TG.

    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    You can follow Arman on Instagram: https://www.instagram.com/soodarmanster/

    Follow Sleepy Owl Coffee on Instagram: https://www.instagram.com/sleepyowlcoffee/
    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidOR iOS: https://ivm.today/ios 

    See omnystudio.com/listener for privacy information.

    41 min
  • Anil Viswanathan on Evolving Brand Storytelling, Senior Director- Marketing, Mondelez India
    In this episode of Advertising is Dead, Varun Duggirala talks to Anil Viswanathan from Mondelez India. They discuss our beloved Cadbury and its campaigns over the years, how festivities and romance have been at the core of their brand messaging. They also talk about the campaign done with SRK that aimed at promoting local brands. Anil shares an interesting insight into how Chocolates were ideally non-essential goods during the lockdown but had steady sales as it helped them beat stress. Tune in for all this and more.

    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    Find Mr Anil Viswanathan on Social MediaTwitter | Instagram | LinkedIn
    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android Or on iOS: https://ivm.today/ios

    See omnystudio.com/listener for privacy information.

    49 min
  • Decoding Audience Attention and Emotional Engagement on IPL with Yan Liu and Shikher Chaudhary

    On this episode of Advertising is Dead, Varun Duggirala is joined by Yan Liu (CEO and Co-Founder of TVision) and Shikher Chaudhary (Director, Neurons Inc Asia). The three discuss sports and the kind of emotional engagement that sports-based programming has with the audience watching from home.

    The conversation goes through various aspects of how viewers consume content and takes a closer look at the phenomenon that IPL is and why is it so unique. They also discuss the 'Halo Effect' around IPL and the kind of impact it has on viewers and advertisers.

    You can follow Yan Liu on Twitter at https://twitter.com/tvisioninsights?lang=en and you can follow Shikher Chaudhary on LinkedIn at https://in.linkedin.com/in/shikher-chaudhary-80603ba2?trk=author_mini-profile_title

    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
    or iOS: https://ivm.today/ios

    See omnystudio.com/listener for privacy information.

    34 min
  • Anmol Gill on Balancing Culture, Technology and Brand Experiences

    On this episode of Advertising is Dead, Varun Duggirala talks to Anmol Gill, Head of Customer Marketing, BACARDÍ, India. The two discuss how the AlcoBev industry reaches out to the consumers and the kind of brand connect it has with the consumers. Varun and Anmol also discuss the role of culture in marketing, as well as the evolution of the modern consumers and how brands reach out to them.

    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    You can find Anmol on LinkedIn at https://www.linkedin.com/in/anmol-gill-b801b22/

    You can also check out Casa Bacardi at https://www.instagram.com/casabacardiin/, NH7 at https://www.instagram.com/nh7dotin/ and Breezer Vivid Shuffle at https://www.instagram.com/breezervividshuffle/

    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
    or iOS: https://ivm.today/ios

    See omnystudio.com/listener for privacy information.

    33 min
  • Divyanshu Damani on Helping Creators Monetise Beyond Advertising

    On this episode of Advertising is Dead, Varun Duggirala talks to Divyanshu Damani, co-founder and CEO at TagMango. The two discuss how content creators can monetize their content - going beyond the traditional ads and brand deals. The conversation goes into the details of influencer marketing, NFTs, organic reach and various aspects of content creation, how to reach audiences better - and an interesting bit about how the name TagMango came to be.

    You can follow Divyanshu Damani on Twitter, Instagram and Linkedin at @DivyanshuDamani
    You can follow TagMango on Twitter, Instagram and LinkedIn at @TagMangoOfficial
    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    You can find Varun Duggirala on LinkedIn:
    https://www.linkedin.com/in/varun-duggirala-31090313

    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

    See omnystudio.com/listener for privacy information.

    43 min
  • Mythpat on his Creator Journey & Being an Entertainer

    Content Creator and gamer Mythpat joins Varun Duggirala on this episode of Advertising is Dead. The two discuss how Mythpat started off his journey towards content creation, his experience in the world of gaming content, the recently conducted 'Ticket to Cricket' event, and about him being an all-round entertainer!

    Make sure to tune in to this episode to check out a very interesting conversation about how the YouTube algorithm works, as well as to know what Mythpat's advice to upcoming creators is.

    You can follow Mythpat here:
    Facebook - https://www.facebook.com/mythpat
    Instagram - https://www.instagram.com/mythpat/
    Youtube - https://www.youtube.com/c/Mythpat

    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

    You can find Varun Duggirala on LinkedIn:
    https://www.linkedin.com/in/varun-duggirala-31090313

    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

    See omnystudio.com/listener for privacy information.

    44 min
  • Vaibhav Sisinty on Cohort Based Learning, Growth Hacking & Beyond

    The Founder and CEO of Growth School, Vaibhav Sisinty joins Varun Duggirala in this episode of Advertising is Dead to talk about cohort based learning courses and to take a macro view at where learning is headed.

    The ed-tech sector is one of the hottest spaces in the startup landscape. The conversation takes a closer look at the sector from various lenses. Ed-tech isn't just reframing education itself, but also building a framework for how to blend what modern technology allows with what traditional learning facilitated.

    Follow Varun Duggirala on Instagram, Twitter and Linkedin
    Follow Vaibhav Sisinty on Instagram, Twitter and Linkedin
    You can check out Growth School here

    You can listen to this show and other awesome shows on the IVM Podcasts app on Android or iOS, or any other podcast app

    See omnystudio.com/listener for privacy information.

    40 min

About Advertising is Dead: It's all Business with Varun Duggirala

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Advertising is dead - It’s all business now. The world of business & startups is in constant motion and evolution, from digital disruption to brand communication. And while the fundamentals…