Advertising Stories

M&A Expert Dominic Rinaldi Of Sun Acquisitions On How To Buy And Sell That Special Business

I've bought and sold and created a few businesses. I know that there is a real art to M&A and Dominic Rinaldi of Sun Acquisitions is both an artist and an advisor. These deals do not result in success without a smart consultant and that is just what Dominic brings to the table.

Take a listen and get ready to learn how to do the mergers and acquisitions hustle. or is it rumble.

Sun Acquisitions

Dominic Rinaldi's M&A Unplugged Podcast

K2Advisor - On setting up and positioning a business for a sale

The Beatles Taxman

Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Brilliant, Actionable Thinking From A leading Advertising Agency Search Consultant

I had the great pleasure of working with Michael Keeshan who was President, COO of Saatchi & Saatchi Advertising New York, global Cheif Strategic Officer of Saatchi and managing director of the agency search firm MagikBox. MagikBox managed Fortune 50 agency searches. um, like AT&T and Novartis.

Michael was always the smartest and funniest guy in the room.

I did this interview in 2006. It covers how advertising, digital, PR agencies, you name it, should manage their business development process and pitches and presentations.

Why 2006? I got into podcasting rather early. here are a couple more rather instructive interviews from 2006.

Podcast genius Rob Walch - Now senior exec at Libsyn, a leading podcast company. There are two interviews in this series.

ADWEEK Editor Kathy Taylor on the future of digital marketing - There are two interviews in this series.

Totally Unignorable African-American Ad Agency. L.A. Style.

Wil Shelton runs L.A.'s Wil Power Integrated Marketing, a major force in African-American advertising and marketing. Here is just one not-ordinary thing that they do:

"Wil Power Integrated Marketing is positioned in more than 40 urban markets nationwide with well-established business relationships with over 100,000 African American salons and barbershop nationwide and the ability to reach over 100 million consumers annually."

How many advertising agencies have a unique idea as powerful as that?

Plus, Wil should run for the next California Senator. I'd sure as hell vote for him.

Have you listened to Wil on how to solve the problem of racism in advertising and marketing? "Kamala Harris And Advertising..."

Wil Power Integrated Marketing

Wil Shelton on LinkedIn

Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Who better to discuss the appalling lack of diversity within advertising and marketing universe than Wil Shelton, the CEO/Founder of L.A.'s advertising agency Wil Power Integrated Marketing. Wil Power is a unique independent African-American market expert agency. The power of Wil Power comes from its work at "Harnessing the power of word of mouth in the African American market through Urban Beauty Salon and Barbershop marketing."  

In this interview, I asked Wil for his thoughts on what I consider the totally lame state of African-American representation within leadership at the major advertising agency networks (2 percent) and the CMO ranks at the Association of National Advertisers (3 percent.)

That's why I ask the question, could Kamala Harris get a job in advertising?

Some good news. The advertising Agencies Wieden+Kennedy and Basic are working to be proactive. Not just wordy.

Wil Power Integrated Marketing

Wil Shelton

ANA CMO Scorecard

Widen+Kennedy Workforce Data

Basic

Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

So, You Want To Grow Your Advertising Agency - Much Faster.

This just might be one of the smarter interviews about how to grow your business I've listened to (and I am less than 1/2 of the conversation).

I interview Joe Koufman of Setup an Atlanta based marketing consultancy that is all about marketing client to communications marketing agency matchmaking. The kind of dating that that leads to love that every agency should want.

Lots of detail in this show that will help you to get out there and win more accounts.

Joe on LinkedIn

Setup

Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Podcasting News - Some Go or No Go Podcast Information.

Hi, I am Sara, Peter's AI assistant. I want to share some podcasting information from Podnews, the leading podcast news resource, and its author James Cridland.

Critical questions you should be asking... Should you (podcast? Why should you podcast? What are the opportunities and issues? How many podcasts are there? How many episodes? Best length? What is 'pod fade'?

That's it. Oh, to help you, I will put a link to a great podcast interview Peter did with a podcast leader who said that podcasting is a smart marketing move. A great move if you know how to market your podcast. marketing is a good thing.

Podnews - Go ahead and subscribe.

James Cridland

How To Grow A Podcast - Blog - Darn good information.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Jon MacDonald Of the CRO Consultancy The Good On How To Sell More Stuff By Using Science, Data, And Some Common Sense.

The Good are masters at conversion rate optimization. Need a definition of conversion rate optimization? Here you go: conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers.

Jon talks about the problems facing Internet retailers and his company's solutions. He also gets into what's up with Shopify, the major Internet retail platform.

You will leave almost as smart as Jeff Bezos. But, no space travel, yet.

Jon on LinkedIn.

The Good.

Shopify.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Is There Life After Advertising? Yes. Many.

Here are some thought starters to get those next stage juices flowing.

Head over here to read how Tim Ferris and Noah Kagan think that you can start a million-dollar business. LOL, yes this weekend.

Want to run a "passive income" business? Well, Pat Flynn is the master who can get you started and rocking. Go to his Smart Passive Income blog for years of how to.

Want a comprehensive list of online businesses that you can buy? The well-named Empire Flippers has that list. I'm going to help you cut to the chase. Here is an interview that Pat Flynn did with Empire Flippers' CEO.

Don't want to start a new business? Maybe you'd rather get out on the road? Head out to Overland to hear about building a long-distance van life. Here is the Overland site.

There is even more information on my blog.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Michaela Alexis Millennial LinkedIn Trainer and Coach + Espresso Fuelled LinkedIn Learning Instructor + Helping Businesses and Audiences Shine on LinkedIn + Solopreneur = A Super Star LinkedIn coach and guide, even Guru.

Oh, and those K-Swiss sneakers named after her.

Plus some delightful conversation.

Michael Alexis on LinkedIn

Watch the video of Michaela introducing the K-Swiss Startup sneaker

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast

Priscilla McKinney is the CEO of Little Bird Marketing and the host of the popular Ponderings From The Perch podcast. Priscilla is a podcasting veteran who gets it.

Hear how Pricilla built a podcast program based on having clear business objectives and knowing what her audience wants and needs. No guesswork here.

Pricilla's podcast recording and marketing advice includes how to pace yourself, how to leverage social media to amplify the podcast content (going from blog posts to videos to email and LinkedIn posts), and finally... why having a process is critical to success and sanity.

Have a plan. Podcasts don't work if you just toss them out into the audio universe. There are simply too many podcasts and too much competition.

Priscilla on LinkedIn

Ponderings From The Perch Podcast

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.