Advertising Stories

Test Your Website Page Speed. Fast Is Good.

Here are three tools. There will be more tools and tips coming in Advertising Stories' new section 'advertising and marketing school.'

Google PageSpeed Insights. 

Google’s Mobile-Friendly Test. If you are like me, over 20% of your website visitors are looking at you on a mobile device then you better make sure that they are digging how fast your website loads.

BROWSEO. helps you view any web page like search engines see it.

Here is Peter Levitan.

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast

Cathy Taylor Discusses How Chevy's Tahoe Totally Screwed Up A Very Early Consumer-Generated Program.

Hear how Cathy, of Adweek, discusses this mighty digital fail. Yes, we are going all the way back to a podcast interview I did in 2006 when Chevy made its mess.

Here is a New York Times article about the debacle: Chevy Tries a Write-Your-Own-Ad Approach, and The Potshots Fly.

Cathy has been a writer on the ad world for, get this: ADWEEK, Advertising Age, Media Post, The Conference Board, and The Mobile Marketing Association and now... WARC.

This is episode one of a two-part series.

Cathy Taylor on LinkedIn

Cathy's Adweek article

A nice thing… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Cathy Taylor Predicted The Future Of Google Advertising In This 2006 Podcast Interview.

She was right.

Cathy talks about the digital ad world as it was in 2006. Do you think that you know where Google came from? Think again.

Cathy has been a writer on the ad world for, get this: ADWEEK, Advertising Age, Media Post, The Conference Board, and The Mobile Marketing Association and now... WARC.

This is episode one of a two-part series.

Cathy Taylor on LinkedIn

A nice thing… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

A company or brand name, especially for an advertising agency name, can make or break you at your launch or over time. This podcast explains how to name a brand. Company and brand naming is both science and art. 

The right brand name adds value and drives sales. Here is a blueprint based on naming conventions to get there.

Consider whether your advertising name is a:

• Neologism
• Current usage word
• Hybrid
• Acronym
• Founder Name

Your advertising name can make or break your first impression.

How To Name Your Advertising Agency Article.

Leading Independent Agencies.

TheNetworkOne

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Russ Stoddard is president of Oliver Russell a branding agency that elevates the impact of companies striving to do good for people and our planet.

Hear him talk about how his agency went global by doing very good stuff. A perfect podcast for today's world.

If you are one of the first five to email me at [email protected] I will send you a free copy of his book Rise Up: How To Build A Socially Conscious Business

Russ Stoddard On LinkedIn

Oliver Russell

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Linda Gonzales is the CEO of Viva Partnership, America's leading multicultural marketing and advertising agency.

Listen to how Linda defines multicultural marketing and how to get it done. As you will see, some Fortune 500 companies get it so wrong that I cannot even say how bad it is without having my mother scold me.

We also discuss the poor state of inclusivity in today's corporate world. Sad.

Linda on LinkedIn

Viva Partnership

Kmart's Mega Masmaste Mistake

Have you been to my website yet to see all the podcasts and my 750+ blog posts??

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Robert Peterson / Bob-san Grew Toyota, Saatchi & Saatchi, and Now A Skin Care Brand Plus (!) His Peeps Just Won A Big CES Award. Not your average expat life in Tokyo, Japan.

I think that that about says it all until you listen to this episode. If you did listen, arigatōgozaimashita.

Bob-san on LinkedIn

Bob's Book - Make It Happen On Amazon.

Toute Nuit - Please Look Your Best. Oh, and wrinkle-free.

Have you been to my website yet to see all the podcasts and my 750+ blog posts??

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Would You Like Your Advertising Agency And TV Commercial On The Front Page Of The New York Times? Not This Executive Creative Director. Not This Time.

Let's just start with 1988's The New York Times headline:

Cigarette Maker Cuts Off Agency That Made Smoking-Ban TV Ads

Patrick Peduto was the ECD and I was the Management Supervisor on Saatchi's Northwest Airlines account. We were just doing our jobs, even super well, when unbeknownst to us, RJR Nabisco simply got pissed off at one of our Northwest Airlines commercials.

More show notes about this story including the New York Times story about our no smoking TV commercial are on peterlevitan.com.

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Bob Hoffman Delivers The Ad Contrarian View On How To Pitch For New Advertising Agency Accounts.

In this podcast interview, we share the A.I. version of Bob Hoffman's interview with me about the advertising agency pitch process. Bob tells it like it is. The interview is from my extremely best selling book, "The Levitan Pitch. Buy This Book. Win More Pitches."

Bob Hoffman is the Chief Aggravation Officer at The Type A Group, and much more. I'll just save some time and let Bob tell you himself: "Bob is the author of five Amazon #1 selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. One of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed many of the dangerous data abuse practices that are now making international headlines. It was selected "Best of Marketing 2017."

He is the creator of the popular “The Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider."

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Reader Interactions

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

• Featured
• Resources
• Podcast
• The Big Advertising Agency Resource List
• 
  
• How Small Advertising Agencies Can Win Big Clients
• How to Build A Win

Satish is a Head Of Strategy at Mumbai's Sideways Consulting. He and his teams have grown some of India's and USA's leading brands... and he's helped solve major life and death cultural issues.

Not too shabby.

With his leading New York (including the fan-favorite Naked) and Mumbai agency background, Syracuse University advertising MBA, and brutally strategic approach, Satish can say that he does just a few things. Here are five: master of human insights; channel-agnostic communications strategy; behavior architecture; design thinking; and managing complex digital behavior.

Listen on to hear about Satish's stint as GM at India's gigantic 4G leading telecom Jio; how he managed business development in India and the USA and his personal journey from India to New York and back.

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.