Advertising Stories

Thomas Schwab and Interview Valet - The Best System To Help You To Become A Podcast GuestA podcast guest that is on the ideal show, with the right message, the right interview technique, and effective podcast marketing wins more awareness, friends, and wonderful personal and business branding. Being a podcast guest also helps you sell more of what you are selling - ideas, products, and services. You like that. Right?So, take a listen and find out how to get rich and famous. Faster. OH, Interv...

Steve Ratti And The Ratti Report - Advertising Agency New Business Leads Served Up DailyAs Steve Ratti, the Managing Editor of The Ratti Report says: "Ratti Report is the leading digital newspaper for ad agencies aggressively seeking pitchable new business intel. Celebrating 10 years in publication, we continue to track down great clients for our great agency membership."The bottom line for The Ratti Report is that it delivers 1,000 or so new business leads per year - a few new ones eac...

Patrick Renvoisé of Sales Brain On How To Manage A Brain On ZoomJust listen to this neuroscientist on how to sell using a virtual system like Zoom.What is Patrick's Sales Brain? .... "SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies achieve scientific growth, rapid growth and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer’s brain with a unique, award-win...

True Story's Elicia Putnam On Managing Large & Critical Group Retreats -- VirtuallyNo way we are going to be able to do a retreat online. Impossible. Right? Wrong.Elicia tells y'all how to guide a group that needs to get aligned, to meet their potential to talk with each other. The right way to get stuff done.This is especially important when people in the same company are hanging out faaaar apart.Elicia Putnam on Linkedin.True Story on the virtual meeting. "How to lead a retreat over Zoo...

An Advertising Agency CEO On How To Win A Virtual PitchLinda Lane Gonzalez, CEO of Miami's Viva Multicultural agency on how to win a virtual pitch. Combine Zoom + love + hooking up + a very smart advertising agency + video + influencers + interviews + keeping the ball rolling down the virtual field to go get a new client connection. This is a how-to get past not being in the same room BUT still exciting the client and winning. # 2 in this virtual pitch series. Go listen to #1 with the leading...

The #1 Advertising Agency Search Consultant On How To Win A Virtual Advertising Agency New Business Pitch.AAR Partners' Lisa Colantuono covers the good, bad, and ugly of virtual selling. This might just be the most compelling interview I have done on Advertising Stories. 37 since June.Lisa covers how to manage the virtual "Brady Bunch room"; how to be human; the art of managing body language; what to do in advance of the session; creating creative brand differentiation; backgrounds; and even,...

OK, The Smartest? Well, This Is, In Fact, Arguably The Truth. And, Michael Moszynski Does Have An English Accent To Boot.Michael and his Creative Director business partner Alan Jarvie built what is arguably the world's greatest global ad agency out of, get this, just one office in London. Oh, and they named it London Advertising.People, this is a learning experience. Put the headphones on and go for a walk and a listen.London AdvertisingThe London Advertising Adve...

Malvertising Is Hijacking Your User Experience And The Advertising World. "Hello. This is Wells Fargo Bank please open this important message by sending us your account number and password. Oh, and while you are at it, how about sending us your social security number?"OK, a no go? Really? How about you send President Mugabe $25,000 for his startup in Papua New Guinea? Or, we can all just go to Amazon and buy a new Apple watch? I'll need all of your screen names, passwords, credit card, ...

Michael Farmer... The Man Who Drives Advertising Agency ProfitabilityWant to make more bucks and smile lots running a really smart advertising or digital agency? You know what I am talkin about. WPP's founder Sir Martin Sorrell knows.Michael is the man that wrote the book: "Madison Avenue Manslaughter: An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies."Plus... "Farmer & Company is the acknowledged expert on Scope of Work (SOW) management problems and ot...

Sooner Or Later You Will Sell Or Buy A Digital Or Advertising AgencyAdvertising Stories delivers the how-to sell and buy. Media Advisory Partners' Mark Holdreith, a specialist in M&A services for small and mid-sized marketing services and media companies, covers all the buy/sell bases. It takes planning (months if not years), understanding your motivations, building company value, and seeking smart outside guidance from guys like Mark. Hire him, and you'll make a better deal.Media Advisor...