Brand New World

Advertising’s reality TV moment goes 'On Brand' with Bozoma Saint-John


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This month’s episode of Brand New World was largely created during Fast Company’s Innovation Festival, which was held in New York City in mid-September. 

 

So, we’re bringing you my interview with Bozoma Saint-John, former chief marketing or brand officer at companies including Netflix, Uber, and Beats by Dre—who also just happens to star on The Real Housewives of Beverly Hills. She’s also the cohost of NBC’s newest reality show On Brand with Jimmy Fallon, where 10 everyday people compete to have their advertising ideas actually used by major brands like Samsung, Dunkin', Southwest, Captain Morgan, and Therabody. 

 

But first, I had the chance to tap into my inner pizza nerd and talk to founder Tom Gozney about content and design as pillars of his brand’s success, how he’s working to maintain the brand’s culture amid international expansion, and more. (WHICH BRAND?)

 

Pizza and reality TV? Let’s gooooo.

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Brand New WorldBy Fast Company

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