World Changing Ideas

Last week in a major shakeup, Starbucks announced the appointment of Brian Niccol as its new chairman and CEO. Niccol, then CEO of Chipotle, will succeed Starbucks’s Laxman Narasimhan, who is stepping down immediately from the position he’s held for only 17 months. For a company that has aggressively claimed it does not make fast food, this could signal a shift in how Starbucks views itself . . . and how it attempts to regain the 20% in market cap that it’s lost. ‘Fast Company’ contributing writer Clint Rainey discusses the coffee chain’s past mission and values, and how different leadership has shifted the brand’s focus.

Also, we talk with rapper Saweetie about her successful brand partnerships with Postmates and McDonald’s, and her perspective on growing her own brand and image. And Candace Bushnell, author of ‘Sex and the City’ (the book!), chats about looking back on her writing and TV career and what stories she wants women to see today.

This week, we’re taking a look at what some top brands are doing in the sports and entertainment space. This is part of our ongoing monthly series, Brands that Matter, with ‘Fast Company’ senior staff editor Jeff Beer who covers advertising and branding.

Then, we chatted with ‘Fast Company’ contributing writer Nicole LaPorte about the Gap new CEO. Back in the ’80s and ’90s, Gap was synonymous with denim and khakis. But the rise of fast-fashion brands such as Zara and H&M, shift from shopping in malls to shopping online, and the pandemic’s ‘house clothes’ trend, all hit the Gap hard. Then, former Mattel president and COO Richard Dickson came in to take over. And if you’re wondering why a successful toy company executive would want to move to a flailing clothing company . . . we got you.

Cofounder and CEO of 23andMe, Anne Wojcicki, wants to take the public company private. Founded in 2006, the DNA-testing startup was valued at $6 billion in 2021. Now, it’s trading for less than a dollar. So what happened? ‘Fast Company’ senior writer Ainsley Harris breaks down 23andMe’s history, and why the company faces an uncertain future.

Also, actor Edward Norton chats with ‘Fast Company’ staff writer David Salazar about his startup, Zeck. After decades of serving on nonprofit and corporate boards, as well as working with boards as a founder, Norton realized that modern, streamlined tools could vastly improve boardroom communication. His company aims to change the dynamics of boards and company management by reducing repetitive tasks and facilitating better collaboration.

And heads up, our show will be shifting to publish on Thursdays starting August 22!

Last week, Amazon announced it hit a goal of 100% renewable electricity seven years early. But a report from an Amazon employee group argues that this claim is misleading. They say that only a fifth of the company’s data centers in the U.S actually run on clean power. Meanwhile, Amazon, Google, Microsoft, and a host of other companies continue their development of AI—yet another huge energy demand. A recent report by Goldman Sachs says utility companies will need to spend nearly 40% more in the next three years to keep up with the demand from cloud service providers. For example, training an AI model like OpenAI’s GPT-3 required just under 1,300 megawatt hours, which is the amount of power used by 130 U.S. homes in a year. ‘Fast Company’ deputy digital editor Morgan Clendaniel discusses how to interpret Amazon’s claims about renewable power, and how much energy we’ll need to power even more data processing. Also, Jeff Beer, ‘Fast Company’ senior staff editor covering advertising and branding, breaks down some of the recent campaigns and marketing from Etsy and Taco Bell, and what to expect from ads during the 2024 Summer Olympics.

Temperatures are hitting all-time highs, with some cities reaching 25 degrees above average. Last week, the Biden Administration announced a proposed rule that would create heat protections for certain workers, including delivery drivers. But with companies like Grubhub and UberEats classifying delivery workers as “independent contractors,” what does that mean for some of the people most vulnerable to extreme heat? ‘Fast Company’ staff writer Jess Bursztynksy gives us the latest on the state of delivery workers’ rights in NYC and beyond. And Dr. Sophia Yen, founder of Pandia Health, talks about changing how people get essential healthcare, using algorithms in telemedicine, and how our political climate impacts women’s healthcare businesses.

In a recent viral LinkedIn post, Cap X Media’s CEO Matthew Baltzell poses in a backwards baseball cap and details his experience firing an employee for the first time. He talks about the process, what he learned, and asks for feedback from readers. One commenter wrote, “This LinkedIn post is a disgrace,” while another said, “You brought pain into someone’s life and then turned it into a ‘gold star for me’ moment. They’re certainly appalled by this on other (less weird) social platforms.”But plenty of comments sympathized with Baltzell over the uncomfortable situation, even praising him for sharing it. In fact, deranged behavior like this is a daily occurrence on LinkedIn, where business influencers operate very differently from influencers on other social media platforms. ‘Fast Company’ contributing writer Joe Berkowitz discusses his own forays into LinkedIn’s world of ‘corporate positivity.’ And Andrew Lacey, founder and CEO of medical technology company Prenuvo, talks about how the full-body MRI scanning that his company is offering might change our perspective on preventative healthcare—if the high cost can be lowered by other systemic reforms in healthcare.

A nonprofit founded by right-wing billionaire Charles Koch was a "key contributor" to a recent video produced by the popular content creator MrBeast. The video, titled "We Schooled Hundreds of Teachers," was uploaded on April 30th to "Beast Philanthropy," a second channel MrBeast uses to showcase charity work. MrBeast, whose real name is Jimmy Donaldson, lists the organization Stand Together as one of the main financial sponsors. Stand Together was founded by Koch in 2003 as The Seminar Network and it describes itself as a "philanthropic community" dedicated to tackling the "country’s biggest problems," which range from education initiatives to what it calls "freedom-minded solutions." But we wanted to focus on how MrBeast’s corporate structure operates, so Fast Company contributing writer Ryan Broderick joined us to chat about it.

Then, Fast Company associate editor David Salazar had a conversation with Vault founder David Greenstein and musician James Blake, who was the first artist on Vault and has been vocal about its potential as a new way for fans to engage with their favorite artists. They chatted about experimenting with new ways to monetize music.

Last September, CollegeHumor rebranded as Dropout. The 25-year old comedy platform made the move after a surge in subscriptions to the company's streaming platform, Dropout TV. After decades of struggling to find profitability, this became the centerpiece of its business model.

“Truthfully, as a high school dropout, I never really connected with the brand name CollegeHumor,” said Dropout CEO Sam Reich. "We promised ourselves we would only do away with the name when we felt that Dropout was popular enough to eclipse it, and we feel that time is now.”

Since purchasing the company for a whopping $0 in 2020, Reich has prioritized producing long-form improv content, keeping costs low and driving brand awareness through vertical videos on social media networks like TikTok. Dropout currently has 11 active series including its two most popular properties Game Changer and Dimension 20, a series where comedians actually play a live game of Dungeons & Dragons. By the end of this year, they are set to have 15 series including a live comedy special series called Dropout Presents that will launch this summer with a stand-up special from YouTuber Hank Green. The company has also ventured into live event programming for Dimension 20 in partnership with Live Nation, starting with a four-show tour of the U.K. this spring and, most impressively, leading up to a show at Madison Square Garden in January of 2025.

Last week, an article by ‘Fast Company’ senior writer Ainsley Harris riled up a small but very online part of the tech community. Venture capitalist Marc Andreessen, Elon Musk, Anduril Industries founder Palmer Lucky, Y combinator CEO Garry Tan, and even MrBeast, along with many others, were all reacting to her article, ‘Tech bro podcasts are obsessed with alpha men, and it’s dangerous for the rest of us.’

We talked to Ainsley and had her explain why so many ‘techno-optimists’ fell in love with the Great Man Theory, and how that’s problematic.

Then, we spoke to Gamefam founder and CEO Joe Ferencz about the rise of Roblox and Fortnite as brand-engagement platforms and how they use these sandbox games to not only create new virtual worlds, but also to advertise different IPs.

By now, we’re used to talking to AI chatbots, and we’re used to googling something to find an answer. Last week, though, Google launched a new feature that combines the two called AI Overviews. The feature—which many users are already trying to turn off—is designed to reduce the number of searches users have to make. But the idea of combining a chatbot, search tool, and encyclopedia has actually been championed and refined by a two-year-old startup called Perplexity. The ambitious startup, which calls itself an Answer Engine, has been funded by the likes of Jeff Bezos and Nvidia. The stakes are high: If Perplexity can pull off its mission, the company could become—according to some—a Google killer. Perplexity’s CEO Aravind Srinivas spoke at our Most Innovative Companies Summit last week, and had some choice words about Google’s new features and the future of his own company. We spoke to executive editor Amy Farley to unpack what he said.

Then, we chatted with ‘Fast Company’ senior staff editor Jeff Beer about brand apology ads and E.l.f beauty’s recent study on how there are too many dicks across U.S corporate boards.