World Changing Ideas

How artificial intelligence is shaping the product journeys from procurement to end customers.

What is an Oscar campaign? How do studios run them? When does Oscar campaigning start?

We spoke with Allie Carieri to learn all about the work (and the money) that go into creating Oscar campaigns. Carieri creates experiences and events around entertainment, awards, film, and television as an independent marketing strategist. She also oversees experiential marketing activations as an accounts director at Civic Entertainment Group. She told us about the history of Oscar campaigns, the budgets behind these efforts, and we list some of the more successful campaigns.

On another story, luxury consignment company The RealReal has struggled to prove to investors that it can be a profitable company. But just last week, the company announced that it had its first profitable quarter. Rati Sahi Levesque, president and COO, explains how the company turned things around.

In this podcast, leaders in HR and AI reveal what it will take for businesses to get their staff on board.

In 2022, The Bored Ape Yacht Club was kind of inescapable on some parts of the internet. People—including a range of celebrities from Gwyneth Paltrow to Eminem—were spending hundreds of thousands of dollars to acquire some monkey jpegs store on the blockchain as NFTs. The conglomerate overseeing the collection along with other NFT series, such as CryptoPunks, is called Yuga Labs. VCs including A16z flocked to invest in it, valuing the company at $4 billion. Yuga’s stated ambition at the time was to create an interoperable gaming metaverse, where NFT holders could game on a browser.

Lately, though, it seems that things haven’t been going so well for the company. ‘Fast Company’ tech editor Max Ufberg joined us to interview Yaz and ‘Fast Company’ staff editor, Connie Lin, about what happened and whether NFTs are even still . . . a thing.

Then, Bubble Goods founder and CEO Jessica Young wanted to create an online marketplace where you could find the best—and best-for-you—foods right at your fingertips. Bubble Goods carries only packaged goods that are free of preservatives, artificial dyes, and fillers, plus no refined or cane sugar. And everything it sells comes from small, indie makers that Bubble Goods taste-tests first to make sure its worthy of its consumers. We spoke to Jessica about what led her to create this space for food products, the vetting process for items to be on the site, and what are some of her favorites on the platform.

January was a big month for AI hardware, and we wanted to go over some of the biggest devices and tech out there. ‘Fast Company’ global design editor Mark Wilson joined us to chat about a couple of devices, including the Humane Pin, the Rabbit r1, and a wearable AI microphone called Tab. For more on these, check out Mark’s reporting, and what he thinks about the Apple Vision Pro.

In 2022, the beauty market—defined as skincare, fragrance, makeup, and haircare—generated approximately $430 billion in revenue. Today, beauty is on an upward trajectory across all categories. It has proven to be resilient amid global economic crises. We wanted to figure out why. So, Yaz sat down with Kara Brothers, president of Starface, which makes star-shaped acne patches so popular with Gen Z on social media; Volition Beauty founder and VC Patricia Santos who also works with influencers to launch products for their audience; and makeup artist and luxury-brand founder Fara Homidi.

We’re about to hit the end of peak dating season with Valentine’s Day this week and what better way to commemorate that than to chat about the state of the dating industry. Fast Company Staff Writer Jess Bursztynsky joined us to chat about what the apps are doing to address dating fatigue and how they're continuing to incorporate AI into their strategies, for example, Tinder is able to use AI to help users pick out which photos in their camera rolls would work best for their profiles. 

Then Angara co-founders Aditi and Ankur Daga, and Brilliant Earth CEO Beth Gerstein came on the pod to discuss the lab-grown diamond boom and whether or not you should disclose when you've purchased a lab-grown diamond. Answer: yes. This business is all about trust.

The Super Bowl is set to kick off this Sunday, and we’re taking a look at some of the ads that are already out there. ‘Fast Company’ senior staff editor Jeff Beer joined us to share what he thinks about this year’s slate of ads. He’s noticed how brands are evolving to use the Super Bowl itself in their teasers and ads, which shows the trajectory of the way brands are going . . . they used to go for funny or emotional but now it’s an ad about being an ad. Using the game itself to help advertise a product is creating a very meta approach.

We also talked about what’s going on with those Stanley cups. ‘Fast Company’ senior staff writer Liz Segran explained how the trendy tumblers do contain lead but more importantly, how this revelation will impact the company’s dominance in the very crowded reusable water bottle market. Also, how sustainable are these containers when they’re being marketed as a fashion accessory?

For more MIC behind the scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!

Yaz wrote a story about an upstart wrestling league called All Elite Wrestling (AEW) and its founder and CEO Tony Khan. ‘Fast Company’ deputy editor David Lidsky joined us to chat about Yaz’s piece on Tony, why he formed AEW in 2019, and how he was a huge wrestling nerd who grew up doing e-wrestling.

And here are some more wrestling updates:

Then, our producer Blake Odom sat down with Vuori founder and CEO Joe Kudla. They chatted about the company’s $4 billion valuation, its most prominent investor (SoftBank), and how it jumped into the very crowded athleisure space.

Daily Harvest is introducing a new collection of meals tailor-made for people on weight-loss medications like Ozempic. Daily Harvest president Ricky Silver explained how Daily Harvest’s January Jumpstart program includes GLP-1-focused meal plans.

Then we chatted with Sharp Entertainment CEO Matt Sharp. Sharp is the guy behind such reality TV hits as ‘90 Day Fiancé,’ ‘Inmate to Roommate,’ and ‘Help! I’m in a Secret Relationship!’ He told us about how many nos he got from networks before finding success.

For more MIC behind the scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!

A number of recent court cases are using a new tactic to take on tech platforms, including Snap, Meta, and TikTok. ‘Fast Company’ contributing writer Issie Lapowsky walked us through the complicated legalese behind these cases. Basically, they’re using a novel legal workaround to Section 230 called a ‘product liability claim.’

Rather than faulting these platforms for other people’s posts—the kind of claims Section 230 protects them from—these cases accuse the companies of essentially building faulty products, which is an area of law that Section 230 doesn’t cover.

Also, we sat down with a group of fitness-industry innovators in a fun roundtable discussion about staying fit and nimble during the peak of the pandemic. As a pioneer in the industry, Tracy Anderson created the Tracy Anderson Method more than 20 years ago, as well as offering DVDs, online videos, and exercise studios. Barry's CEO Joey Gonzalez went from client to instructor to eventually become the company’s top executive, and Y7 Studio founder and CEO Sarah Larson Levey created a unique way to practice yoga by candlelight to the beat of a customized soundtrack. We also asked what the trick is to get motivated to work out. Answer: you need to find your own motivation.

For more MIC behind the scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!