Creative Control

This week, we’re recording the show at Fast Company’s Innovation Festival using a modular soundproof booth from ROOM. ‘Fast Company’ senior staff editor Jeff Beer, who covers advertising and branding, returns to talk about the latest ads and over-the-top videos from brands including Pepsi, the NFL, and Progressive—and the nearly-11-minute-long promo video, ‘ManningCast: The Musical.’ Also, how are brands responding to the backlash against DEI, and who’s going against the trends?

Plus, Robinhood cofounder and CEO Vlad Tenev shares about his company’s growth since the GameStop chaos of 2021, the regulation he’d like to see for cryptocurrency, and how he thinks about AI as a new language tool.

Will Packer is a film, television, and podcast producer who has worked in Hollywood for more than 20 years, making movies like ‘Ride Along,’ ‘The Wedding Ringer,’ and ‘Girls Trip.’ He also has a book on the way next year, ‘Who Better Than You?: The Art of Healthy Arrogance & Dreaming Big,’ about the stories and lessons he’s learned in the entertainment industry. Will’s latest show, ‘Fight Night: The Million Dollar Heist,’ premieres September 5 on Peacock, and tells the story of Muhammad Ali’s famous fight in Atlanta and the massive theft that followed. He chatted about his experiences as a producer, where he finds story inspiration, and one of his biggest accomplishments: convincing Beyoncé to change her mind.

Also, Anu Duggal, founding partner of Female Founders Fund, talks about how things have changed, or not, for female entrepreneurs in the startup ecosystem. After 10 years in seed-funding for companies, she sees optimism in climate tech, but AI? . . . Not so much.

Last week in a major shakeup, Starbucks announced the appointment of Brian Niccol as its new chairman and CEO. Niccol, then CEO of Chipotle, will succeed Starbucks’s Laxman Narasimhan, who is stepping down immediately from the position he’s held for only 17 months. For a company that has aggressively claimed it does not make fast food, this could signal a shift in how Starbucks views itself . . . and how it attempts to regain the 20% in market cap that it’s lost. ‘Fast Company’ contributing writer Clint Rainey discusses the coffee chain’s past mission and values, and how different leadership has shifted the brand’s focus.

Also, we talk with rapper Saweetie about her successful brand partnerships with Postmates and McDonald’s, and her perspective on growing her own brand and image. And Candace Bushnell, author of ‘Sex and the City’ (the book!), chats about looking back on her writing and TV career and what stories she wants women to see today.

This week, we’re taking a look at what some top brands are doing in the sports and entertainment space. This is part of our ongoing monthly series, Brands that Matter, with ‘Fast Company’ senior staff editor Jeff Beer who covers advertising and branding.

Then, we chatted with ‘Fast Company’ contributing writer Nicole LaPorte about the Gap new CEO. Back in the ’80s and ’90s, Gap was synonymous with denim and khakis. But the rise of fast-fashion brands such as Zara and H&M, shift from shopping in malls to shopping online, and the pandemic’s ‘house clothes’ trend, all hit the Gap hard. Then, former Mattel president and COO Richard Dickson came in to take over. And if you’re wondering why a successful toy company executive would want to move to a flailing clothing company . . . we got you.

Cofounder and CEO of 23andMe, Anne Wojcicki, wants to take the public company private. Founded in 2006, the DNA-testing startup was valued at $6 billion in 2021. Now, it’s trading for less than a dollar. So what happened? ‘Fast Company’ senior writer Ainsley Harris breaks down 23andMe’s history, and why the company faces an uncertain future.

Also, actor Edward Norton chats with ‘Fast Company’ staff writer David Salazar about his startup, Zeck. After decades of serving on nonprofit and corporate boards, as well as working with boards as a founder, Norton realized that modern, streamlined tools could vastly improve boardroom communication. His company aims to change the dynamics of boards and company management by reducing repetitive tasks and facilitating better collaboration.

And heads up, our show will be shifting to publish on Thursdays starting August 22!

Last week, Amazon announced it hit a goal of 100% renewable electricity seven years early. But a report from an Amazon employee group argues that this claim is misleading. They say that only a fifth of the company’s data centers in the U.S actually run on clean power. Meanwhile, Amazon, Google, Microsoft, and a host of other companies continue their development of AI—yet another huge energy demand. A recent report by Goldman Sachs says utility companies will need to spend nearly 40% more in the next three years to keep up with the demand from cloud service providers. For example, training an AI model like OpenAI’s GPT-3 required just under 1,300 megawatt hours, which is the amount of power used by 130 U.S. homes in a year. ‘Fast Company’ deputy digital editor Morgan Clendaniel discusses how to interpret Amazon’s claims about renewable power, and how much energy we’ll need to power even more data processing. Also, Jeff Beer, ‘Fast Company’ senior staff editor covering advertising and branding, breaks down some of the recent campaigns and marketing from Etsy and Taco Bell, and what to expect from ads during the 2024 Summer Olympics.

Brooklyn-based art collective MSCHF has a long history of expertly harnessing pop culture humor to poke fun at big corporations. Their latest project is a game built on top of Venmo, where players buy in for $10 and participate in hourly votes to eliminate each other, and a daily vote to pick a winner. The first player chosen to win by 100% of the votes will win a prize pot of over $119,000. Fast Company Global Design Editor Mark Wilson breaks down MSCHF's history and how they combine artistic commentary with capitalism. And Pinterest Chief Product Officer Sabrina Ellis discusses AI's possible uses on a platform with such a vast library of images. How can Pinterest continue to be a source of inspiration for users, an avenue for shopping, and expand the diversity of its content? And what insights can AI provide into the things that catch our eye?

In a recent viral LinkedIn post, Cap X Media’s CEO Matthew Baltzell poses in a backwards baseball cap and details his experience firing an employee for the first time. He talks about the process, what he learned, and asks for feedback from readers. One commenter wrote, “This LinkedIn post is a disgrace,” while another said, “You brought pain into someone’s life and then turned it into a ‘gold star for me’ moment. They’re certainly appalled by this on other (less weird) social platforms.”But plenty of comments sympathized with Baltzell over the uncomfortable situation, even praising him for sharing it. In fact, deranged behavior like this is a daily occurrence on LinkedIn, where business influencers operate very differently from influencers on other social media platforms. ‘Fast Company’ contributing writer Joe Berkowitz discusses his own forays into LinkedIn’s world of ‘corporate positivity.’ And Andrew Lacey, founder and CEO of medical technology company Prenuvo, talks about how the full-body MRI scanning that his company is offering might change our perspective on preventative healthcare—if the high cost can be lowered by other systemic reforms in healthcare.

A nonprofit founded by right-wing billionaire Charles Koch was a "key contributor" to a recent video produced by the popular content creator MrBeast. The video, titled "We Schooled Hundreds of Teachers," was uploaded on April 30th to "Beast Philanthropy," a second channel MrBeast uses to showcase charity work. MrBeast, whose real name is Jimmy Donaldson, lists the organization Stand Together as one of the main financial sponsors. Stand Together was founded by Koch in 2003 as The Seminar Network and it describes itself as a "philanthropic community" dedicated to tackling the "country’s biggest problems," which range from education initiatives to what it calls "freedom-minded solutions." But we wanted to focus on how MrBeast’s corporate structure operates, so Fast Company contributing writer Ryan Broderick joined us to chat about it.

Then, Fast Company associate editor David Salazar had a conversation with Vault founder David Greenstein and musician James Blake, who was the first artist on Vault and has been vocal about its potential as a new way for fans to engage with their favorite artists. They chatted about experimenting with new ways to monetize music.

Last September, CollegeHumor rebranded as Dropout. The 25-year old comedy platform made the move after a surge in subscriptions to the company's streaming platform, Dropout TV. After decades of struggling to find profitability, this became the centerpiece of its business model.

“Truthfully, as a high school dropout, I never really connected with the brand name CollegeHumor,” said Dropout CEO Sam Reich. "We promised ourselves we would only do away with the name when we felt that Dropout was popular enough to eclipse it, and we feel that time is now.”

Since purchasing the company for a whopping $0 in 2020, Reich has prioritized producing long-form improv content, keeping costs low and driving brand awareness through vertical videos on social media networks like TikTok. Dropout currently has 11 active series including its two most popular properties Game Changer and Dimension 20, a series where comedians actually play a live game of Dungeons & Dragons. By the end of this year, they are set to have 15 series including a live comedy special series called Dropout Presents that will launch this summer with a stand-up special from YouTuber Hank Green. The company has also ventured into live event programming for Dimension 20 in partnership with Live Nation, starting with a four-show tour of the U.K. this spring and, most impressively, leading up to a show at Madison Square Garden in January of 2025.