The Best Time to Advertise for Mortgage Leads
In this insightful podcast episode, we explore the critical aspect of timing in mortgage lead advertising. We delve into various factors that influence the effectiveness of lead generation and conversion in the mortgage industry.

Key Insights on Lead Response Time
The episode starts by highlighting the crucial importance of quick response times in lead conversion:

• Responding within the first 5 minutes significantly increases your chances of qualifying a lead.
• Delays in response time can dramatically reduce conversion rates.
• Being the first to respond gives a substantial competitive advantage.

Advertising Schedule Strategies
We discuss the pros and cons of different advertising schedules, challenging some conventional wisdom about when to run ads.

Broker Preferences vs. Reality
The episode reveals interesting findings from a LinkedIn poll about mortgage brokers’ preferences for receiving leads, and how these might not always align with optimal lead generation times.

Conversion Rates: Bought vs. Brand-Generated Leads
We explore the differences in conversion rates between purchased leads and those generated by a brand’s own efforts.

Exclusive Case Studies
The highlight of this episode is the presentation of three detailed case studies from real mortgage brokers. These studies provide valuable, data-driven insights into:

• The most effective days and times for generating high-quality leads
• Surprising findings about weekend lead generation
• The impact of advertising schedules on lead quality and conversion rates

Listeners will gain practical, actionable insights from these case studies that could significantly improve their lead generation strategies.

This episode is a must-listen for mortgage professionals looking to optimise their advertising efforts and maximise their lead generation success.

Research by Luca Cian, Aradhna Krishna, and Ryan S. Elder—published a behavioural science experiment: ‘A Sign of Things to Come’ which shows that dynamic imagery, or visuals that suggest motion, can actually influence our behaviour.

One of the most interesting tests involved a warning sign for falling rocks. In one version, the rocks had already landed at the bottom of the cliff. In the other, the rocks were depicted mid-fall, as if gravity had just pulled them from the cliffside.

The results were fascinating. Drivers slowed down and paid more attention to the sign with the rocks in mid-air. The implied movement triggered a response—our brains couldn’t help but notice it. This effect isn’t about consciously choosing to look; it’s subconscious. Movement, even implied movement, has a way of pulling our focus.

This got my team and me thinking: if this works on road signs, could it work in marketing? Could images that suggest movement—like kids running through a room, a car driving past a house, or a football with a shadow suggesting it’s just been kicked—grab people’s attention in the same way? And, more importantly, would this attention translate into action? Could it actually generate more leads?

So, we set up a series of experiments to find out. For Facebook ads, we used two types of images: one set featured static visuals, like an empty lounge or a stationary object. The other set used visuals with implied movement, such as kids running through the lounge. We wanted to see which images would make people stop scrolling and click.

But we didn’t stop there. We extended the test to Google Ads and landing pages. Some pages featured static images, while others used animations or visuals suggesting movement. Half the visitors saw one version; half saw the other. The question was simple: does adding motion—or the impression of motion—get more people to leave their details and inquire about a mortgage?

We even asked a few people to compare pairs of images and tell us which one grabbed their attention first. From an empty lounge to kids running, from a plain football to one with a shadow, we wanted to understand what drew their eyes.

Join The Lead Ladies and some of The Lead Engine team in this entertaining episode as they vent about their holiday annoyances!

Featuring input from the Queens of Christmas on what to banish to Room 101, and a surprising twist from our resident Grinch, it’s a festive mix of humour and holiday spirit. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

In this week’s podcast, Alex chats with mortgage broker Jamie Thompson about his triumphant journey as a first-time buyer specialist, highlighting how he effectively utilises search engine optimisation (SEO) to attract leads and enhance his business. 

Jamie shares practical tips and strategies for other brokers aiming to create impactful content that boosts both traffic and the quality of leads, making this episode a valuable resource for those in the mortgage industry looking to elevate their online presence.

Follow Jamie on LinkedIn.

Visit Jamie Thompson Mortgages.

listen back to Jamie Thompson - Business Superhero Series - Episode 171.

In this month's edition, Alex, Hannah, Stephanie and Tessa from the Talking Ads team delve into the intriguing world of marketing, showcasing standout advertisements that pique their interest. 

They explore a diverse range of products, from cozy electric blankets and effective deodorants to cutting-edge technology and strategies for boosting YouTube engagement. 

By analysing the clever messaging and branding techniques used, the team highlights what makes these ads resonate with consumers, offering insights into effective marketing strategies.

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

If you would like to send in an advert that has caught your eye, please Whatsapp us on +44 7874 469647 and tell us why this made you stop and look, and we will include this on the next episode of Talking Ads. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

 Alex and Ross reunite to discuss the significant strides made by Blue Fish Mortgage Solutions, particularly in content creation through SEO, which has led to an increase in leads by targeting niche markets. They emphasise how this strategy has not only enhanced visibility but also positioned the company as a thought leader in the mortgage industry. Additionally, they highlight the crucial role of a robust social media presence in complementing the website, driving traffic, and further engaging potential customers, thus reinforcing the overall marketing strategy.

Follow Ross on LinkedIn.

Listen back to episode 260. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.