In this edition of the Analog Explorer Podcast, I catch up with Rémi Martin, the showroom manager of Baltic’s New York boutique, live from the Vancouver Timepiece Show.

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https://www.analogexplorer.com/p/ae-32-baltic-watches-vancouver-timepiece

Rémi highlighted how rare it is for a microbrand to have even one physical showroom, let alone three around the world. For Baltic, these spaces are more than just retail locations, they’re vital opportunities to offer any potential wearer a direct hands-on connection with the brand. Whether it’s through their showrooms or events like the Vancouver Timepiece Show, Baltic creates space for both seasoned watch-enthusiasts and curious watch-muggles to discover a personal link to the pieces they produce. Trying on a watch lets people connect to a piece, whether it’s a bold statement like the Prismic with its hardstone dial or the beloved Aquascaphe, in a way no online render ever could. As Rémi pointed out, watches today aren’t about necessity; they’re about desire. They’re emotional objects, often tied to memories, legacies, or identity. “You don’t need a watch anymore,” he said. “So if it’s not fun, if you don’t feel something when you wear it, what’s the point?”...

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