In this episode of The Analog Explorer, I stepped outside the bustling Vancouver Timepiece Show to chat with George, lead videographer at Studio Underd0g—a small team with big personality and watches that crank the whimsy dial to 1000!

If you’ve ever asked, “Why so serious?” while doomscrolling past silver-and-black dive watch reels or posts, Studio Underd0g is your antidote. Founded by Richard Benc in 2021, the brand launched with a Kickstarter and a mission: make great watches that don’t take themselves too seriously. And they’ve stuck to it—with colorways like Watermelon, Mint Choc Chip, and the latest duo, Avocado and Guac. They’ve managed to blend horological craftsmanship with joyful whimsy....

https://www.analogexplorer.com/p/ae-40-studio-underd0g-vancouver-timepiece

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