In this episode of The Analog Explorer, I sat down with Jérôme Burgert, designer and co-founder of Serica Watches, right off the floor of the inaugural Vancouver Timepiece Show. Serica is one of those brands that has been on my radar since day one thanks to its minimal, purposeful aesthetic and the rare balance it strikes between elegance and adventure.

For Jérôme, good design isn’t about chasing trends or copying vintage cues, it’s about capturing emotion through form, all while building something that can take a hit and keep ticking. “Why choose between pretty and robust?” he asked. “When you don’t have to choose, it becomes the watch you just reach for every day.”

https://www.analogexplorer.com/p/ae-41-serica-watches-vancouver-timepiece⁠

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