Amanda, Rye, and Ryan discuss the history of using food and alcohol to celebrate events big and small, across human history; as well as its prevalence, today. They examine common views on these events, including feelings of lust and guilt that often preclude and follow them, and how those views often lead to negative outcomes. Finally, the trio give some pointers about optimal mindsets with food and alcohol, with an eye toward attaining health, physique, and performance goals in an effective, efficient, sustainable manner.