Few things capture the feeling of summer like a stop at Dairy Queen. Whether it’s a soft-serve cone after a ballgame or a burger on the way home from church, DQ has been stitched into the fabric of American family life for generations. But like so many beloved things from the mid-20th century, the Dairy Queen we grew up with has changed—and one of the clearest signs of that change is a sign itself.

If you’ve ever passed through Grafton, West Virginia, you might’ve seen her—perched on the roof of the local Dairy Queen. A girl in a white parka, mittens on, holding up a soft-serve cone like a beacon. Her nickname? The Eskimo Girl. And she’s the last of her kind, still right where she started in 1957.

Her story—and the story of Dairy Queen itself—isn’t just a slice of brand history. It’s about small towns, family traditions, design, and how even the quietest fixtures can become part of our lives in ways we don’t always notice—until they’re gone...

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