Affiliate Buzz | Affiliate Marketing / Affiliate Programs / Internet / Online / Social Media Marketing - James Martell

Affiliate Buzz | Affiliate Marketing / Affiliate Programs / Internet / Online / Social Media Marketing - James Martell

By James Martell: Online Entrepreneur, Speaker and PodcasterBusinessTechnologyEducation
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Affiliate Buzz | Affiliate Marketing / Affiliate Programs / Internet / Online / Social Media Marketing - James Martell episodes

  • Affiliate Buzz #269 – Semantic Markup: How to Effectively Tag Your Content to Grow Your Search Traffic
    In this edition of Affiliate Buzz, James Martell, founder of the School of Internet Marketing, talks with Jonathan Goodman about a new development in the search engine world. “Schema” is the topic of discussion, a new aspect of search that may already be affecting the way affiliate marketers should be optimizing their content.
    Jonathan Goodman has been producing websites since the “Dawn of the Internet” for Fortune 500 Companies. He holds several business degrees and is currently the president of Halyard Consulting.
    The podcast is a preview of a presentation that will be held at Search Engine Marketing Expo in New York City.
    Jonathan starts off the talk by sharing a little bit of information on SMX East 2012, an upcoming conference on search marketing. The event is an ideal opportunity for anyone in marketing, from the beginner to those who are already more advanced and interested in staying current with what’s going on in the search marketing world. The event will offer networking opportunities as well as industry expert insight to topics like marketing and search engine optimization.
    James reiterates the recent changes that we’ve seen with Google’s algorithm, most notably the Panda update. He points out that Schema is just the continuation of effort for search engines to provide top notch, relevant search results to web users. He mentions that while doing keyword research as of late, he notes that the top results as of late are consistently high-quality, informative, well-written articles and that pieces tagged with Google Authorship are finding their way into the top rankings more and more.
    Jonathan introduces Schema as the inclusion of tags onto web content that help search engine bots differentiate between different definitions of topics. Schema.org states its mission as a way to “improve the display of search results, making it easier for people to find the right web pages.” Jonathan shares an example of how a search engine might confuse the topic of a website containing the keyword “baseball” and how Schema can be used as a tool to more clearly define content.
    What Do Affiliates Need to Be Aware of When it Comes to Schema?
    Using Schema.org’s tags, also known as semantic markup, is critical for affiliate marketers. James and Jon talk about a handy WordPress plugin, WordPress SEO from Yoast. The plugin makes it incredibly easy for content creators to optimize their content. The tool literally gives a “green light” when a piece of content is ready to go, fully optimized. The plugin makes it simple to do in very little time.
    Use Semantic Markup to Positively Impact Your Search Rankings
    Search indexing is more complex than ever before. Schema is another new element that can improve your search engine rankings. Affiliates need to be paying attention to all new features of Google search, and Schema is no exception.
    Schema helps Google understand exactly what your page is about. James and Jonathan also touch on Google Authorship Markup and how it goes hand-in-hand with Schema to make search results more interesting.
    Jonathan and James continue the discussion to talk about backlinks. Backlinks are still a critical component when it comes to where pages rank on Google. Jonathan also touches on how semantic markup links in with Facebook and Twitter and how to use the Yoast plugin to integrate optimization.
    Jonathan’s company, Halyard Consulting is an internet marketing firm that specializes in WordPress websites and helping companies get better search engine rankings through content, backlinks and content management.
    0 min
  • Affiliate Buzz #268 – Google Authorship Markup – Establish and Build YOUR Credibility with Google
    You may have noticed that Google search results are starting to include author info along with many search results. Google Author Markup allows authors to “tag” content. This new feature offers many exciting opportunities.
    Listen in as James and Arlene Martell explain the number one search engine’s new feature, Google Authorship Markup. Anyone who’s ever had content stolen will particularly appreciate this edition of Affiliate Buzz.
    Affiliate Marketing Allows You Freedom
    James and Arlene also talk about some of the pros and cons that go along with being a full-time affiliate marketer. James vents about some recent technical issues. Working online, this is something almost everyone has to deal with at one time or another. Thankfully, working for yourself also awards you the freedom to step away when you need to regroup.
    Arlene also talks about a recent trip she and the oldest Martell son, Adam took. Adam is an avid train fan, so the two drove around British Columbia, touring 5 cities and towns in 6 days. They specifically checked out old trains and train tunnels in each city. They were also able to visit a ghost town with a roundhouse full of train memorabilia. The two had a great time on their trip. Arlene took her laptop with and was able to work for a couple of hours each morning while enjoying a memorable trip with Adam.
    As James points out, this is just one of the many “benefits of the business.” The freedom to work from anywhere, even while on vacation, is one of the biggest perks of building an affiliate marketing business.
    Google’s Newest Feature for Content Creators
    Moving on to discuss the new feature that Google is offering content creators, James and Arlene discuss setting up authorship for your content and the benefits of doing so. With Google appearing to move toward a more “social search,” it’s important to establish authorship for your articles in order to increase your “AuthorRank” in a similar way to PageRank to increase your credibility.
    Benefits of Establishing Google Authorship Markup include

    * Better Google search snippets with social media info and links to more content by each author
    * More credibility - Google Authorship simplifies establishing yourself as an expert in your niche.
    * Author photo in Google search - Put a face behind your name to build connection with your readers
    * SEO - Markup for authorship adds another influence on your your SEO rankings to take advantage of.

    Google Authorship appears to be one of the first steps toward a more “social search” online. As James points out, it’s beneficial to get in early on setting up authorship for your content. In particular, those in niches outside SEO and affiliate marketing will likely find that they don’t have a lot of competition in this area quite yet.
    James and Arlene conclude the show by sharing a few helpful tools they’ve used in their business recently. One is a tool that you can use to convert your website to WordPress very inexpensively. James and Arlene used GConverter to save over $4500 on converting one of their affiliate sites from Drupal to WordPress. Arlene also talks about her new phone that she won in a contest, the HTC One smartphone. The phone, which is a $550 value, was a nice bonus.
    Arlene also mentions that she has a number of internet-related PAD articles to offer to webmasters with a PageRank of 3 or higher. The articles are professionally written, genuinely useful content that is 100% unique.
    29 min
  • Affiliate Buzz #267 – Affiliate Management Days 2012 – Gain Exclusive Expert Insight on Directing a Successful Affiliate Program
    In this edition of Affiliate Buzz, James chats with Geno Prussakov, award-winning affiliate marketing expert and author of 2 affiliate marketing guides, about his upcoming event, Affiliate Marketing Days. Listen in as Prussakov shares details about this niche conference.
    What makes this affiliate marketing conference so unique is that the event is geared toward those who manage affiliate programs. While there is an abundance of events and resources available for affiliate marketers, Affiliate Management Days is the only function of its kind.
    The event boasts an expert panel of speakers, kicking off with Taylor Barr’s session on starting an affiliate program. Attendees will learn how to launch and manage a successful affiliate program that brings in more sales as affiliates market your business for you. Speakers will talk not only about what’s worked for them, but also what not to do. They’ll share case studies from industry experts on what works and what doesn’t from affiliate program managers who have actually been there.
    Past attendees of AM Days include wildly successful brands such as Amazon.com, Best Buy, Commission Junction, Ebay, Google, LifeLock, and Plum District.
    Gain Expert Insight on Running a Successful Affiliate Program
    The speakers at Affiliate Management Days 2012 offer a comprehensive variation of expertise.

    * Rebecca Madigan will lead the keynote, Navigating Big Issues, offering a look at the “big picture” on running your affiliate program.
    * David Szetela will speak on the topic of Search, Affiliates, and the Future of Personal Computing. Learn how to keep up with the ever-changing advances in the web and what it means for your business.
    * Brad Geddes, leading the keynote Building a Brand When No One Cares Who You Are, will talk about about how to get started building a solid brand for your business and increase customer loyalty and engagement.
    * As well as 29 more speakers, all leaders and stars in the affiliate marketing industry. They’ll share readily applicable knowledge on managing and growing your affiliate program.

    Many other valuable topics will be discussed as well, making the event a hub of opportunities for attendees.

    * Learn all about the legal issues behind affiliate program management, including affiliate marketing fraud as well as legislative issues.
    * Take advantage of networking opportunities for affiliate managers.
    * Learn to inspire your team of affiliate marketers.
    * Get informed about landing page optimization and improving conversion rates.
    * Learn to set up and automate your affiliate program.
    * Gain techniques for recruiting and communicating with passionate and successful affiliate marketers.
    * Learn about new innovations in affiliate programs and find out which tools will help give your program a leading edge.
    * Get access to exclusive networking opportunities throughout the conference, including two hour-long lunch discussion groups, as well as a more informal morning networking session each day of the event.
    * Who should attend this one-of-a-kind event?

    As the only event specifically dedicated to affiliate management, AM Days offers valuable insight to professionals who are looking to use affiliate programs to bring in new customers and increase sales.

    * Affiliate program managers
    * Merchants who run affiliate programs
    * Digital marketing managers
    * Internet marketing consultants
    * Vendors who cater to affiliate marketers
    * Merchants who are just starting to look into affiliate marketing to grow their business

    The event will take place in Ft Lauderdale, FL on Oct 9-10, 2012 at the beautiful Bonaventure Resort and Spa. As the only conference of its type, Affiliate Management Days 2012 is truly a must-attend ev...
    31 min
  • Affiliate Buzz #266 – Google AdSense In Your City
    In this edition of Affiliate Buzz, James and Arlene Martell chat with Sarah Bundy about the Google Adsense in Your City event. After attending the event recently in Vancouver, they each found that they came away with new insights about using Google Adsense.
    Sarah is the founder and CEO of All Inclusive Marketing. She has won several industry awards, and is a regular contributor to several industry publications. Her blog, SarahBundy.com, was recently chosen as one of the top 25 affiliate marketing blogs at Affiliate Summit.
    Google Adsense in Your City - Insight for Novices and Experts Alike
    James notes that the event exceeded his expectations when it came to the depth of what was covered. Sarah agrees, stating that as an Adsense novice, she learned a great deal.
    Some of the topics, she says, were a little over her head. Even people who were already experienced with Google Adsense, she mentions, were taking a ton of notes. The event seems to be a good fit for those across a broad range of expertise levels.
    Arlene, who tends to handle the content creation side of the business, agrees that some of the terms used and topics covered were suited to those more experienced with Adsense. She mentions the 1-on-1 sessions offered at the event in which attendees could have their website critiqued, which were particularly useful for the more novice attendee.
    Highlighting some of what they learned at the event, the three talk about some of the topics covered. James states that he appreciated the practical coverage on placing ads. He shares some tips gleaned from the event, including:

    * Which ad sizes perform the best
    * Ad placement tips
    * How color usage affects ad performance
    * New insight on what not to do when placing Adsense ads

    Also discussed is DoubleClick for Advertisers, a free service that can be used to streamline your ad management. Sarah highlights the benefits:

    * consolidate ad management across different networks
    * schedule campaigns to run only during promotions
    * geographic targeting
    * in-depth reporting on ad performance

    Affiliate Marketers Give Back - Supporting Causes that Matter
    Sarah also talks about her event, Affiliate Marketers Give Back. The brand was originally created by Missy Ward and has contributed to a number of charities that support breast cancer research and treatment. As Sarah explains, she wanted to find a way to not only support worthwhile causes, but also to alleviate some of the bad press surrounding affiliate marketing.
    Thanks to Sarah’s efforts, the organization has now branched out to provide aid to single mothers. At the first event, hosted in Sarah’s home, over 800 items of food, clothing, shoes, toys and other goods were gathered by attendees. Arlene recalls the exceptional quality of the donations, highlighting the significant difference basic items can make in the lives of single moms and their families.
    The future looks bright for more events; Sarah looks forward to seeing the impact events over multiple cities could have.
    Sarah concludes the discussion by sharing some information about All Inclusive Marketing, a full service affiliate management company. The AIM Group provides a wide range of services, including:

    * Affiliate marketing management
    * Search engine marketing management
    * Web design
    * Social media management
    * and more!

    She also talks about their partner company, Affiliate Management Trainers, which provides affiliate management training for internet retailers.
    30 min
  • Affiliate Buzz #261 – Elance: The Good, The Bad and The Ugly
    In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author speaks with Kimberly Juchnowski from Tikikiki.com as they discuss the good, the bad and the ugly of outsourcing through Elance.
    If you were listening to last weeks call you hear how outsourcing your writing content can help to build your traffic to 1000 visitors a day. During tonight's call James and Kimberly walk you through a behind the scenes day in outsourcing, managing writers and ensuring efficiency.
    They begin by sharing the up side of outsourcing, finding that perfect writer that makes your life that much easier. Kimberly talks about the work involved to help you locate that perfect writer and how to keep them on your team for the long haul.
    Then you'll hear what to do when you find yourself in the middle of a project that's going wrong. James and Kimberly share tips on how to recognize red flags in the beginning to do your best to avoid slippery slopes. With the reality of knowing mishaps occur Kimberly and James walk you through ways they get straggled projects back on target.
    But even with all benefits and plans to correct mishaps and confusion there is still that risk of finding yourself in the middle of the ugly. James shares a personal story that just happened in one of their projects where a rocky project went completely sour. Knowing how to handle these can be tricky for some but with proper implementation of

    Elance tools even the ugly can quickly be remedied.
    Covered in this edition:

    * Outsourcing - a behind the scenes look
    * The good, bad and ugly of Elance
    * Tips for keeping your projects efficient and productive

    If you are ready to outsource and start getting the content you desperately need then don't miss this edition of the Buzz as you take a behind the scenes look at setting up successful projects.
    And if you are...
    Ready To Get Serious About Affiliate Marketing?
    If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs -- I invite you to check out my Affiliate Marketers SUPER BootCamp.
    30 min
  • Affiliate Buzz #260 – How to Build Web Traffic to 1,000 Visitors Per Day!
    In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author speaks with wife and co-host Arlene Martell discuss how to build web traffic by adding ongoing regular content that your visitors want and need.
    Anyone that owns and operates a website can appreciate the need for traffic to make their business succeed and if you've been around a while you can appreciate the challenges beginners face when trying to generate that traffic. But working up to 1,000 visitors a day is a realistic goal and one that is easier to reach than most would think.
    Building traffic begins with understanding how to attract visitors to your site, get them engaged and keep them coming back. James and Arlene talk about step one in making that happen, setting a plan to add daily content to your site.
    Don't let the term daily get you nervous. Building web traffic through daily content can be as simple as setting a schedule and sticking to it. Arlene walks you through a simple process of assigning content Monday through Sunday without having to bog yourself down with an excess workload day after day.
    Once your schedule is in place James jumps in with tips for engaging your visitors in a way that gets them talking and sharing your content online through social medias and bookmarking networks. You'll hear strategies on choosing topics, keeping interest and building out comments once they begin.
    An of course with any online industry every webmaster needs to consider the search engines. You'll hear tips on building out content that pulls in the search engines as well.
    Covered in this edition:

    * Building web traffic through daily content
    * Setting a schedule for ongoing content
    * Writing for the visitors and the search engines
    * Tips for getting your visitors talking in the comments

    Knowing how to build web traffic is as simple as understanding what visitors want, how to give it to them and how to attract the search engines. Listen to this edition of the Buzz for practical tips for all three.
    And if you are...
    Ready To Get Serious About Affiliate Marketing?
    If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs -- I invite you to check out my Affiliate Marketers SUPER BootCamp.
    31 min
  • Affiliate Buzz #258 – Why Fresh Content Is a Must …And Ways to Get It for Free!
    In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author and wife and co-host Arlene Martell talks with Don Campbell, president of Expand2Web.com as they discuss the value of fresh content and building traffic to your site.
    It's no secret that fresh, quality content is what keeps people not only coming back to your site but inviting their friends to come along too. In fact search engines are quickly recognizing the importance of "popularity" around your websites content in regards to value and level of engagement.
    With the importance of fresh content comes the burden of making it available. The good news - that's easier than you might think. Don begins by sharing how adding fresh content can impact your traffic in a positive way and then walks you through tips he uses to help not only develop writing topics but ensure the topics are something his visitors really want to see.
    Then you'll hear proven strategies of developing a plan for adding that content on a steady and ongoing basis. From outsourcing to guest posting there are strategies that meet every personality and every budget.
    With the ever growing popularity of guest blogging Don and James talk about the ease of getting quality free content to add to your sites. They share tips on soliciting the right content, screening out the spammers and keeping the quality at its best.
    Then Arlene puts an offer on the table of how listeners can receive 10 high quality well-researched articles to publish on their own sites, free of charge. She discusses the criteria for consideration and how to request your batch of 10 articles.
    Covered in this edition:

    * Power of adding fresh content
    * How fresh content increases traffic
    * Practical strategies for crafting topic ideas
    * Setting a plan for steady content

    During this edition of the Affiliate Buzz James, Arlene and Don share tips and techniques on setting up a proven approach for adding fresh content on a consistent schedule.
    And if you are...
    Ready To Get Serious About Affiliate Marketing?
    If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs -- I invite you to check out my Affiliate Marketers SUPER BootCamp Homestudy Program.
    31 min
  • Affiliate Buzz #257 – Using Social Media to Grow Your Traffic with Stephanie Lichtenstein
    In this edition of the Affiliate Buzz audio newsletter James talks with Stephanie Lichtenstein, the President and founder of MicroMediaMarketing.com about growing traffic, building brand and grabbing attention with social media.
    As a webmaster competing in today's online industry there's more to ranking than backlinks. Social media has become a huge factor in how search engines assess a sites popularity and trustworthiness but many are still babies in the social media world and unfamiliar with it all works.
    Stephanie, a social media expert, offers a detailed explanation of exactly what social media is, the role it plays in your online promotion and how to know what you need to do to take a leading edge with some real know how.
    She begins by discussing the different networks and how they operate, the types of attention they attract and how to determine which media outlet you want to focus your business efforts on.
    But it's not all about choosing the networks but how you implement them into your efforts as well. Stephanie shares tips and strategies for getting social in an effective manner that brings results.
    Covered in this edition:

    * Social media for site promotion
    * Choosing the right networks to join
    * Tips for managing social media effectively

    With the growing popularity of social media it's important to not only understand the value in site promotion but how to utilize the media networks as well. Listen in to this edition of the Buzz for powerful tips and strategies from social media guru Stephanie Lichetenstein.
    And if you are...
    Ready To Get Serious About Affiliate Marketing?
    If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs -- I invite you to check out my Affiliate Marketers SUPER BootCamp Homestudy Program.
    30 min
  • Affiliate Buzz #256 – *New* Backlinks Workshop – Panda and Penguin
    Every webmaster is experiencing the stress of the ongoing Google algorithm updates especially with the ups and downs of the Panda and Penguin updates. But with every update comes a chance to improve your strategies in online promotion. That is exactly what James and Arlene discuss during tonight's Affiliate Buzz as they talk about their upcoming Backlinks Workshop.
    To kick off this edition of the Buzz James walks you through the two prong approach of getting natural search results beginning with an up close look at the content on your personal websites.The importance of adding regular fresh content to your site hasn't lost value and James emphasizes the importance of setting a set schedule of regular content as one half of your efforts.
    Then you'll hear about the challenges and benefits of coordinating an efficient guest blogging campaign to obtain needed baclinks that Google relies on to determine where your site will rank in the results. But coordinating that campaign has come with new challenges as the ongoing popularity of guest blogging has topped the charts in website promotion.
    James and Arlene shares tips and strategies they have learned with their guest blogging efforts in staying in the lead and finding success as they outline the new backlinks workshop that has been carefully crafted around the new algorithms impacting every website today.
    Covered in this edition:

    * New and updated Backlinks Workshop
    * What it takes to rank in today's search engine world
    * Effective SEO efforts

    If you're worried about staying ahead of the constant updates you don't want to miss this edition of the Affiliate Buzz. Listen in to learn more about the strategies James uses with his PAD campaign and how to participate in the new updated Backlinks Workshop.
    And if you are...
    Ready To Get Serious About Affiliate Marketing?
    If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs -- I invite you to check out my Affiliate Marketers SUPER BootCamp Homestudy Program.
    33 min
  • Affiliate Buzz #255 – Affiliate Marketing from an Emptying Nest
    In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell as they talk about their adventures in affiliate marketing from an emptying nest.
    As is the case when raising children there comes a time when they must grow up and leave home. James and Arlene talk about the quiet they've been experiencing over the past couple weeks as their children are moving out and leaving for the summer. As with any change the Martell household is focusing a new way of life as affiliate marketers after an empty nest.
    James takes a moment to look back on the past ten years of affiliate marketing and the influence it has had on their family as a whole as well as their kids individually. Having worked from home while raising kids Arlene shares the joys of being part of school events, field trips and just being available when they were needed.
    James talks about the impact watching an entrepreneur lifestyle has had on their children. He talks about the successes and future goals of their children and how an entrepreneur mindset has helped them do very well for themselves as adults.
    Beyond reminiscing the Martell household is up for a change. With the children independent and on their own James and Arlene are rethinking how they will spend their days without the demands of kids and errands. Making healthier lifestyle choices and getting up and way from the computer are just a couple areas they discuss adjusting.
    Yet is affiliate marketing really much different after your children leave home? Well, maybe more travel time is in order! Kimberly from Tikikiki.com is a prime example of living life on the go while working from a laptop, all thanks to the freedom of affiliate marketing.
    Covered in this edition:

    * Affiliate marketing after the kids leave home
    * Motivation to get up and out of the house
    * Travel flexibility with affiliate marketing
    * Affiliate Summit East

    To finish up the call James and Arlene talk about the upcoming Affiliate Summit East and what's in store for attendees. James talks about the session he will be giving and Arlene shares insights on the connecting opportunities these conferences provide.
    And if you are...
    Ready To Get Serious About Affiliate Marketing?
    If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs -- I invite you to check out my Affiliate Marketers SUPER BootCamp Homestudy Program.
    0 min

About Affiliate Buzz | Affiliate Marketing / Affiliate Programs / Internet / Online / Social Media Marketing - James Martell

From the publisher's feed

Since 2003, James Martell has been keeping affiliate marketers inspired, informed and motivated to succeed with affiliate programs. The Affiliate Buzz is the first and longest running podcast in the…