Affiliate Dialogues

Affiliate Dialogues

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Affiliate Dialogues episodes

  • 25 - Scaling Affiliate Programs Globally with Winona Bak

    In this episode I talk with Winona Bak, Senior Marketing Manager for Affiliate & Partnerships at KUPONA GmbH in Berlin, freshly nominated for the Top 50 Voices at the European Affiliate Awards 2026, about scaling affiliate programs across Europe. She shares her insights on: 

    ✅ Her path from junior online marketer to leading international affiliate strategy 

    ✅ What it takes to scale an advertiser into new markets: trust-building, culture and currency differences 
    ✅ Why patience and honesty beat "blind copy-paste" strategies abroad
    ✅ Her Top 50 nomination and what it means to her

    🔗 Winona Bak on LinkedIn: https://www.linkedin.com/in/winona-bak-b95008209/

    🔗 KUPONA GmbH: https://www.linkedin.com/company/kupona/

    20 min
  • 24 - Affiliate Marketing at Day, Techno at Night with Javier Gomez Hernando

    In this episode I talk with Javier Gomez, COO at New Mall Media and social media manager for DJ Sound España, about affiliate and performance marketing across Europe and Latin America.

    He shares his insights on:

    ✅ Why Madrid has become Europe's biggest gateway to Latin America
    ✅ Why some Latin American affiliate markets are now moving faster than Europe
    ✅ How he balances a COO role with being a social media manager for a techno festival brand

    🔗 Javier Gomez on LinkedIn: https://www.linkedin.com/in/javiergomezhernando/?locale=en

    🔗 New Mall Media: https://newmallmedia.com/

    Affiliate Dialogues is powered by ad4mat.

    21 min
  • 23 - Das verändert Affiliate Marketing: Die APMC Studie mit André Koegler

    In dieser Episode spreche ich mit André Koegler, Chair des APMC und Strategic Partnerships Lead bei impact.com, über die erste jemals veröffentlichte konsolidierte Marktzahlenerhebung für Affiliate und Partner Marketing in Deutschland, und was die Zahlen wirklich bedeuten.

    Er teilt seine Insights zu:

    ✅ Warum jeder vierte Online-Sale in Deutschland Affiliate Marketing involviert
    ✅ Warum Last-Click Attribution nur die Hälfte des realen Impacts zeigt
    ✅ Welche Branchen bereits gewinnen, und welche Geld liegen lassen
    ✅ Was jede Brand jetzt über Partnerprogramme wissen muss

    🔗 André Koegler auf LinkedIn: https://www.linkedin.com/in/andre-koegler/

    🔗 APMC Marktzahlen: https://www.apmc.online/marktzahlen/
    🔗 Buch: https://andre-koegler.de/partner-renaissance/

    🇬🇧 This episode is also available in English.

    Affiliate Dialogues is powered by ad4mat.

    0 min
  • 23 - This Changes Affiliate Marketing: The APMC Study with André Koegler

    In this episode I'm talking with André Koegler, Chair of the APMC and Strategic Partnerships Lead at impact.com, about the first ever published comprehensive market study for affiliate and partner marketing in Germany, and what the numbers really mean.

    He shares his insights on:

    ✅ Why 1 in 4 online sales in Germany involves affiliate marketing
    ✅ Why last-click attribution only shows half the real impact
    ✅ Which industries are already winning, and which ones are leaving money on the table
    ✅ What every brand needs to know about partner programs right now

    🔗 André Koegler on LinkedIn: https://www.linkedin.com/in/andre-koegler/

    🔗 APMC Market Study: https://www.apmc.online/marktzahlen/ 🔗 Book: https://andre-koegler.de/partner-renaissance/

    Originally recorded in German, English version synchronized with ElevenLabs.

    Affiliate Dialogues is powered by ad4mat.

    0 min
  • 22 - Content Is Taking Over Affiliate Marketing with Marshall Nyman

    Today I'm talking with Marshall Nyman, Founder & CEO of NYMO & Co., one of the most recognized affiliate marketing agencies for early-stage D2C brands, about what the future of affiliate marketing really looks like.

    He shares his insights on:

    ✅ How content is becoming the new performance layer
    ✅ What early-stage D2C brands consistently get wrong about affiliate
    ✅ The shift from distribution channel to full media business
    ✅ How LLMs and AI are already reshaping how coupons get discovered

    🔗 Connect with Marshall Nyman on LinkedIn: https://www.linkedin.com/in/marshalljnyman/

    🔗 LinkedIn NYMO & Co.:https://www.linkedin.com/company/nymo-co/
    🔗 Website NYMO & Co.: https://nymo.co/

    Affiliate Dialogues is powered by ad4mat.

    20 min
  • 21 - Awin on the Future of Affiliate Marketing with Tim Lomborg

    Is affiliate marketing still growing?

    The numbers say yes, but what's really driving it?

    Join me as I sit down with Tim Lomborg,

    Regional Managing Director of Awin, one of the world's largest affiliate networks, to unpack what the future of affiliate marketing in Europe really looks like.

    He shares his insights on:

    ✅ The future of affiliate marketing in Europe
    ✅ DACH vs. Nordics vs. Southern Europe: where the biggest differences are
    ✅ The impact of AI on the industry
    ✅ Why affiliate spend keeps growing
    ✅ The importance of trust, relationships, and a great service in affiliate marketing

    🔗 Connect with Tim Lomborg on LinkedIn: https://www.linkedin.com/in/lomborg/

    🔗 LinkedIn Awin: https://www.linkedin.com/company/awin-global/
    🔗 Website Awin: https://www.awin.com/

    Affiliate Dialogues is powered by ad4mat.

    24 min
  • 20 - The Event That Runs the Affiliate World: Affiliate Summit with James Tappenden

    What happens in Las Vegas, stays in Las Vegas… or maybe not?!

    Join me as I sit down with James Tappenden, Event Director of Affiliate Summit - the world's largest affiliate marketing conference, to unpack what really goes on behind the scenes.

    He shares what it actually takes to plan and run an event for 7,000+ people, including:

    ✅ The biggest themes at Affiliate Summit Las Vegas 2026

    ✅ How the industry is shifting from "does affiliate work?" to "how do we get the best out of it?" 
    ✅ What James and his team change after every single event
    ✅ Why transparency and genuine connections are still the #1 key to success in affiliate marketing

    🔗 Connect with James Tappenden on LinkedIn:https://www.linkedin.com/in/james--tappenden/

    🔗 LinkedIn Affiliate Summit: https://www.linkedin.com/company/affiliate-summit/
    🔗 Website Affiliate Summit: https://www.affiliatesummit.com/

    Affiliate Dialogues is powered by ad4mat.

    0 min
  • 19 - From Hollywood Stunt Man to Authentic Commerce with Waldemar Müller

    In my next episode, Waldemar Müller, Co-founder and Managing Director of authentic commerce, shares his journey from parkour world champion to social media entrepreneur and why authentic affiliate partnerships are the future of creator monetization.

    In this episode, we talk about:

    ✅ How parkour shaped his entrepreneurial mindset and risk-taking approach
    ✅ Why every creator, even with 300 followers - can start monetizing from day one
    ✅ How authentic commerce connects creators and brands through genuine affiliate partnerships
    ✅ Why small, loyal communities often outperform large influencer audiences in affiliate marketing

    🔗 Connect with Waldemar Müller: https://www.linkedin.com/in/waldi-m%C3%BCller/

    🔗 authentic commerce: https://www.authentic-commerce.com/
    💡 Affiliate Dialogues is powered by ad4mat
    🌐 ad4mat.com | 📷 @ad4mat

    26 min
  • 18 - From Music Streams to Affiliate Teams with Leon Alex

    In my next episode, Leon Alex, Head of Affiliate at AdSeed, shares his journey from musician and online creator to affiliate leader and why affiliate marketing is about people, not just performance.

    In this episode, we talk about:

    ✅ How being a creator helps you succeed in affiliate management
    ✅ The 3 biggest mistakes advertisers make in affiliate and how to fix them
    ✅ Why respect & trust build strong publisher partnerships
    ✅ How to build and fix an affiliate department

    🔗 Connect with Leon Alex: https://www.linkedin.com/in/leon-alex/

    🔗 adseed: https://www.adseed.de/
    🔗 Affiliate Stammtisch Leipzig: https://www.affiliate-stammtisch.com/
    💡 Affiliate Dialogues is powered by ad4mat
    🌐 ad4mat.com | 📷 @ad4mat

    20 min
  • 17 - Female Leadership and Modern Affiliate Strategies with Annalena Bauer

    In my next episode, Annalena Bauer, one of Europe’s Top 50 Affiliate Voices, digital marketing expert and leadership coach, shares why modern affiliate marketing is about much more than vouchers – and why leadership is always a mindset, not a title.

    In this episode, we dive into:

    ✅ Female leadership, male allyship & why both are essential for real equality
    ✅ How modern affiliate marketing supports brands across the full funnel
    ✅ Remote, hybrid & culture-first leadership in fast-paced digital teams
    ✅ Why diversity isn’t a buzzword, but a real competitive advantage

    🔗 Connect with Annalena: https://www.linkedin.com/in/annalena-bauer

    💡 Affiliate Dialogues is powered by ad4mat
    🌐 ad4mat.com | 📷 @ad4mat

    27 min

About Affiliate Dialogues

From the publisher's feed

Welcome to Affiliate Dialogues: Your Go-To Podcast for Affiliate Marketing!