Africa Business of Sport Podcast

This 4-part podcast series is in collaboration with Johan Cryuff Institute.

The management of the sponsorship lifecycle from the club's point of view. Matej Kraus, Head of Operations at Sponsor.Online, will cover the main steps in the lifecycle including the sponsorship product development, proposal development, contract and negotiation, activation and lastly monitoring and evaluation.

Creating Effective Sponsorship Strategies for Football Clubs

The best way to support the podcast is to like, comment, share and leave us a 5-star rating on Apple Podcasts or Spotify. For more information and content from the podcast, follow our social media pages:

LinkedIn - linkedin.com/company/africa-business-of-sport-podcast/

Twitter - twitter.com/AfrBizofSport

From the leading figures in the global sport business. Africa Business of Sport Podcast - Africa's leading sport business podcast.

#SportIndustryInsights is a 4-part podcast series is in collaboration with Johan Cryuff Institute.

“Alone you can’t do anything, you have to do it together.” Johan always emphasized the relevance of teamwork. But how do you go about managing a team successfully? In this podcast, teacher at Johan Cryuff Academy, Joyce van Kooten provides insight in team stages, team roles and the role of the team leader to create successful teams. Additionally, the following topics will be covered: team management theories, talent management, dealing with conflicts and developing the resilience of team players. 

To listen to the full episode and for more information on Johan Cryuff Insitute, visit johancryuffinstitute.com

The best way to support the podcast is to like, comment, share and leave us a 5-star rating on Apple Podcasts or Spotify. For more information and content from the podcast, follow our social media pages:

LinkedIn - linkedin.com/company/africa-business-of-sport-podcast/

Twitter - twitter.com/AfrBizofSport

In this episode, Edem and Jabu review their favourite episodes of the podcast in 2022, pay tribute to Brazilian football icon Pelé and discuss what they are looking forward to in the African sport business in 2023.

The best way to support the podcast is to like, comment, share and leave us a 5-star rating on Apple Podcasts or Spotify. For more information and content from the podcast, follow our social media pages:

LinkedIn - linkedin.com/company/africa-business-of-sport-podcast/

Twitter - twitter.com/AfrBizofSport

From the leading figures in the global sport business. Africa Business of Sport Podcast - Africa's leading sport business podcast.

In this episode, Edem and Jabu look back at the World Cup series hosted on the podcast by returning to past episodes with Kevin Tennent and Alex Gillet, Dr Gerard Akindes, Professor Simon Chadwick and Ricardo Fort with the aim of providing a holistic review of the different aspects of the 2022 Qatar FIFA World Cup.

The best way to support the podcast is to like, comment, share and leave us a 5-star rating on Apple Podcasts or Spotify. For more information and content from the podcast, follow our social media pages:

LinkedIn - linkedin.com/company/africa-business-of-sport-podcast/

Twitter - twitter.com/AfrBizofSport

Connect with Edem and Jabu on:

LinkedIn – linkedin.com/edemspio / linkedin.com/jabumtwa

From the leading figures in the global sport business. Africa Business of Sport Podcast - Africa's leading sports business podcast. 

To complement the onset of the 2022 Qatar FIFA World Cup, the Africa Business of Sport will have a special coverage of the sports business aspects related to the global showcase. In the following weeks, the podcast brings you conversations with leading professionals in the sport business who have unique perspectives of the World Cup as a business.

In this episode, former Global Head of Sponsorship for VISA and Coca-Cola Company and Founder of Sport by Fort Consultancy, Ricardo Fort, joins Edem and Jabu to discuss his experience leading the global sponsorship portfolio of Coca-Cola and VISA at past FIFA World Cup editions, Budweiser's World Cup sponsorship troubles following the Qatari government's alcohol u-turn, the likely prospect of increased sponsorship income for FIFA in the 2026 World Cup and the growing importance of innovative content creation for effectively marketing the World Cup. 

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⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

📲 Follow us: ⁠⁠LinkedIn⁠⁠ ⁠⁠Twitter⁠⁠

🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast.

To complement the onset of the 2022 Qatar FIFA World Cup, the Africa Business of Sport will have a special coverage of the sports business aspects related to the global showcase. In the following week, the podcast brings you conversations with leading professionals in the sport business who have unique perspectives of the World Cup as a business.

In this episode, Professor Simon Chadwick extensively discusses the political nature of the 2022 Qatar FIFA World Cup, the volatile geopolitical relationship between Qatar and Saudi Arabia, Qatar’s uncertain post-World Cup strategy, reports of Qatar Sports Investment potentially selling a minority stake in Paris-Saint Germain and adopting a “pro-human” approach to finding a negotiated way forward for football.

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⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

📲 Follow us: ⁠⁠LinkedIn⁠⁠ ⁠⁠Twitter⁠⁠

🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast.

To complement the onset of the 2022 Qatar FIFA World Cup, the Africa Business of Sport will have a special coverage of the sports business aspects related to the global showcase. In the following weeks, the podcast brings you conversations with leading professionals in the sport business who have unique perspectives of the World Cup as a business. 

In this episode, Edem and Jabu have an intriguing interview with Adjunct Faculty at Northwestern University in Qatar, Dr Gerard Akindes. In an in-depth discussion about broadcasting, media rights and the FIFA World Cup, Dr Akindes discusses the history of televising the World Cup, the role that Telstar and technology played in globalising world cup broadcasting, the value of radio as a sports broadcasting media for World Cups, and his prediction on a drastic increase in the value of FIFA World Cup broadcasting and media rights ahead of the 2026 World Cup in the US, Mexico and Canada.   

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⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

📲 Follow us: ⁠⁠LinkedIn⁠⁠ ⁠⁠Twitter⁠⁠

🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast.

To complement the onset of the 2022 Qatar FIFA World Cup, the Africa Business of Sport will have a special coverage of the sports business aspects related to the global showcase. In the following week, the podcast brings you conversations with leading professionals in the sport business who have unique perspectives of the World Cup as a business.

In this episode, Edem and Jabu have a wide-ranging interview with University of York’s Kevin D. Tennent and Alex Gillet. Kevin and Alex are leading football history academics and lecturers from the UK and co-authored the chapter “A Brief History of the FIFA World Cup as a Business” in The Business of the FIFA World Cup. In an intriguing discussion, they touch on the key precursors to the inaugural 1930 FIFA World Cup, the historical commercialisation of the World Cup, the legacy of former FIFA President João Havelange, Qatar’s geopolitical motives in hosting the 2022 World Cup and much more.

The best way to support the podcast is to like, comment, share and leave us a 5-star rating on Apple Podcasts or Spotify. For more information and content from the podcast, follow our social media pages:

LinkedIn - linkedin.com/company/africa-business-of-sport-podcast/

Twitter - twitter.com/ABusofSportPod

From the leading figures in the global sport business. Africa Business of Sport Podcast - Africa's leading sport business podcast.

This episode is in partnership with World Football Summit.

In this episode, Edem and Jabu discuss their personal experiences of #WFSAfrica including the welcome reception, their favourite panels from Day 1 and Day 2 of the summit, some of the people they met and connected with and the value of #WFSAfrica in kickstarting critical conversations in the African sports business.

The best way to support the podcast is to like, comment, share and leave us a 5-star rating on Apple Podcasts or Spotify. For more information and content from the podcast, follow our social media pages:

LinkedIn - linkedin.com/company/africa-business-of-sport-podcast/

Twitter - twitter.com/AfrBizofSport

From the leading figures in the global sport business. Africa Business of Sport Podcast - Africa's leading sport business podcast.