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In this episode, Edem and Jabu are joined by Global Partnerships Manager of SportQuake, Anubhav Roda, to assess the commercial performance of the 2023 ICC Cricket World Cup, the strategy behind the Indian Premier League's (IPL) lucrative media rights business, Saudi Arabia's Public Investment Fund's reported interest in investing in the IPL and how cricket's inclusion in the 2028 Los Angeles Olympic Games will boost the sport's reach and global development.
In this episode, Commercial Director at Confederation of African Football (CAF), Hassan El Kamah, returns to the podcast to unpack CAF's new Global Partners and commercial sponsors. Hassan discusses the role of IMG in the latest sponsorship acquisitions, the new sponsors acquired and the projected commercial performance of AFCON 2023, his assessment of the first edition of the African Football League (AFL) and how Visit Saudi and Visit Rwanda will both achieve their AFL sponsorship objectives despite being competing tourism brands.
This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally.
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