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In this episode, Jabu is joined by Director of Corporate Communications & Public Affairs at the International Olympic Committee (IOC), Christian Klaue, to discuss how the postponement of Tokyo 2022 impacted the preparation and readiness for Paris 2024, the long-term socioeconomic impact of the $2.2bn Olympic Village in Paris, the IOC’s position on global geopolitical developments ahead of Paris 2024, and how Paris 2024 will be the most environmentally sustainable Olympic Games ever staged.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast.
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DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own, are not associated with his capacity as an IOC Young Leader, and do not reflect the official views or positions of the International Olympic Committee (IOC) whatsoever.
In this episode, Edem, Jabu and Ndeye explore the business of basketball in Africa by examining NBA Africa, Basketball Africa League (BAL) and the highly anticipated BAL Kalahari Conference playoffs in Pretoria.
In this episode, Edem is joined by Sports Marketing expert, Jon Boafo, to discuss the popularity and cultural significance of the AFCON’s unofficial theme song ‘Coup de Marteau’, the influence of the presence of African football legends at the tournament, why CAF and national associations ought to integrate local content creators in their marketing strategies going forward and how Cote d’Ivoire can leverage their successful hosting of AFCON to drive infrastructure sustainability and boost tourism.
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