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This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.In this episode, Chairman & CEO of Payne Sports Media Strategies and former IOC Marketing Director, Michael Payne, joins Edem and Jabu to discuss the evolution of Olympic sponsorship and marketing since the mid-1980s, the crossroads facing the IOC in relation to the future of TOP Programme, the outlook for the IOC’s future global broadcasting model and the importance of a successful Paris 2024 Olympic Games for the IOC’s immediate commercial future.----------------👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.-------------------⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. 📲 Follow us: Instagram LinkedIn X🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast-------------------DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. and do not reflect the official views or positions of the International Olympic Committee (IOC) whatsoever.
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, SKEMA Business Schools' Professor of Sport & Geopolitical Economy, Professor Simon Chadwick, joins Edem and Jabu to discuss the impact of the snap French election on France's ability to stage the Paris 2024 Olympic Games, the context of Emmanuel Macron's dual image in politics and sport, whether security concerns amid political instability in France and abroad ahead of Paris 2024 are justified, the role of sports diplomacy and soft power at the Olympic Games and the importance of France hosting a peaceful and successful Olympic Games.----------------👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.-------------------⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. 📲 Follow us: Instagram LinkedIn X🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast-------------------DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. and do not reflect the official views or positions of the International Olympic Committee (IOC) whatsoever.
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Anne-Sophie Voumard, Managing Director of IOC Television & Marketing Services, joins Edem and Jabu to discuss how TOP partners ensured the swift delivery of Tokyo 2020, the IOC's ticketing and hospitality plans for Paris 2024, the innovative strategy underpinning the IOC's licensing and merchandising programme for the Games, and the IOC's outlook for the LA28 Olympic Games.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own, are not associated with his capacity as an IOC Young Leader, and do not reflect the official views or positions of the International Olympic Committee (IOC) whatsoever.
In this episode, Edem and Jabu examine the drivers behind MultiChoice's $225m (R4.1bn) after-tax loss, how the cost-of-living crisis and currency fluctuations across its core markets influenced the results, and what this all means for the ongoing merger negotiation with Canal+.
Founder & CEO of MIZIZI International, Paakow Essandoh, joins Edem and Jabu to announce a ground-breaking partnership between Africa Business of Sport Podcast and MIZIZI International.
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