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Africa Business of Sport Podcast
Africa Business of Sport Podcast episodes
- E141: Brainstorming Betway’s Approach to its R900m Bet on the Premier Soccer League – Ntsika Msuthu
In this episode, former Manager: Sponsorship, Marketing & PR at MultiChoice, Nstiki Msuthu, joins Edem and Jabu to consider the outlook for Betway and the Premier Soccer League (PSL) following the recent conclusion of the deal. Ntsika, who is now Director of Sponsorship and Partnership at Rugby Afrique, discusses African sport's reliance on betting companies, the opportunity for Betway to activate their sponsorship through content creation and digital engagement, why South Africans spent a total of R420bn in placing sports bets, and the unique challenges facing Rugby Afrique's sponsorship strategy.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
29 min - E140: Omniaudio Ushers In a New Era for Sport Radio in Africa – Kevin Fine
In this episode, CEO of Omniaudio, Kevin Fine – for the first time since launching Omniaudio – joins Edem and Jabu to provide extensive, behind-the-scene insight into the launch of Omniaudio. Kevin discusses the issues facing advertising on traditional radio, how the platform seeks to address long-standing challenges for content creators such as discoverability and monetisation of content, and more details behind Omniaudio’s collaboration with MTN.
Africa Business of Sport Podcast is available to listen data-free on Omniaudio via MTN Play.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
30 min - E139: The Legacy of Thomas Bach as IOC President – Michael Payne
In this episode, the International Olympic Committee's first Director of Marketing, Michael Payne, returns to the podcast to examine the legacy of outgoing IOC President Thomas Bach, the IOC members who are potential presidential candidates, the main challenges and priorities for the next IOC President, and whether the IOC's new bidding guidelines will lead to Olympic hosting monopolisation by developed nations with established sporting infrastructure.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own, are not associated with his capacity as an IOC Young Leader, and do not reflect the official views or positions of the International Olympic Committee (IOC) whatsoever.
34 min - E138: What are the Enhanced Games? – Dr. Aron D'Souza
In this episode, President of Enhanced Games, Dr. Aron D’Souza, joins Edem and Jabu to discuss the Enhanced Games, primarily the medical safety and ethical considerations of allowing athletes to use performance-enhancing drugs. Dr. D'Souza also addresses whether the Enhanced Games' commercial revenue is affected by their association with the use of performance boosters, the mixed reception that the concept has been received from the global sports community, why he believes senior officials at the International Olympic Committee are seeking job opportunities with Enhanced, and the level of interest from media companies to broadcast the inaugural edition of the Enhanced Games in 2025.
----------------
👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
24 min - E137: Looking Ahead to LA28 and the Host City of 2036 Olympics – Rob Prazmark
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Olympic Marketing expert, Rob Prazmark, joins Edem and Jabu to discuss his assessment of the overall success of Olympic marketing brand activations at Paris 2024, how LVMH leveraged its Paris 2024 official partner rights to maximise its brand visibility, the make up of the LA28 Local Organising Committee team, why LA28 is primied to be a fusion of sport, pop culture and entertainment, and whether an African country should host the 2036 Olympic Games.
----------------
👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own, are not associated with his capacity as an IOC Young Leader, and do not reflect the official views or positions of the International Olympic Committee (IOC) whatsoever.
29 min - E136: VISA's Playbook for Olympic Sponsorship Success – Nicolas Mace
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Paris 2024 Olympic & Paralympic Games Director at VISA, Nicolas Mace, joins Edem and Jabu to discuss how VISA approaches the management of its sport sponsorship portfolio, the history of VISA’s longstanding involvement in The Olympic Partner (TOP) Programme, VISA’s brand activation objectives at Paris 2024, how the brand is supporting athletes through Team VISA at the Games, and how the present sponsorship activation rollout will inform their Olympic marketing strategy for LA28 and Brisbane 2032.
----------------
👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. and do not reflect the official views or positions of the International Olympic Committee (IOC) whatsoever.
25 min - E135: Toyota's Olympic Sponsorship Strategy from Tokyo 2020 to Paris 2024 – Cedric Borremans
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Head of Olympic & Paralympic Division at Toyota Motors Europe, Cedric Borremans, joins Edem and Jabu to discuss the evolution of Toyota's association with The Olympic Partner (TOP) Programme since 2013, the strategy Toyota implemented to mitigate the challenging nature of the Tokyo 2020 Olympic Games, the overarching campaign and brand activation approach for the Paris 2024 Olympic Games, and Toyota's post-Paris 2024 sports sponsorship outlook.
----------------
👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. and do not reflect the official views or positions of the International Olympic Committee (IOC) whatsoever.
28 min - E134: How Blockchain Technology is Empowering African Athletes – Rebecca Eliot
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Founder of ProTouch Africa, Rebecca Eliot, joins Edem to discuss the connection between the Olympic Movement and African Olympism, ProTouch Africa’s philosophy of empowering African athletes through digital fan engagement, the role of blockchain technology in supporting African athletes and the importance of brand partnerships in elevating African athletes on the global stage.----------------
👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
28 min - E133: Crafting a Winning Olympic Sponsorship Strategy – Terrence Burns
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Chairman & CEO of T. Burns Sports Group LLC, Terrence Burns, joins Edem and Jabu to examine the unique value of the Olympic Games as a leading global sports marketing platform, the importance of authenticity and purpose in Olympic brand advertising, the crucial role which strong relationships have in Olympic sponsorship management and whether the IOC will renew a number of expiring TOP partner contracts.
----------------
👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. and do not reflect the official views or positions of the International Olympic Committee (IOC) whatsoever.
38 min - E132: How AI & Technology Will Power the Global Broadcasting of the Olympics – Yiannis Exarchos
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, CEO of Olympic Broadcasting Services (OBS), Yiannis Exarchos, joins Edem and Jabu to discuss the history of the global broadcasting of the Olympic Games, the strategic motives underlying the formation of OBS by the International Olympic Committee in 2001, the financial importance of Olympic broadcasting and media rights for the IOC, an extensive explanation of the complex television and audiovisual infrastructure required to broadcasting the Paris 2024 Olympic Games globally and the innovative ways that OBS will be deploying technology and artificial intelligence to broadcast the Paris 2024 Olympic Games.
----------------
👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own, are not associated with his capacity as an IOC Young Leader, and do not reflect the official views or positions of the International Olympic Committee (IOC) whatsoever.
40 min
About Africa Business of Sport Podcast
From the publisher's feed
Africa Business of Sport Podcast is an award-winning sport business podcast that delivers expert analysis of business trends, stories and developments across the sport industry in Africa and globally. The podcast gathers and interrogates various global and local perspectives of the rapidly evolving sports business ecosystem. Co-hosted by African sport business experts Edem Spio and Jabu Mtwa.
🥇Africa Business of Sport Podcast - Africa's #1 sport business podcast.