Africa Business of Sport Podcast

Africa Business of Sport Podcast

By ASPN — Africa Sport Podcast NetworkNewsSports News
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Africa Business of Sport Podcast episodes

  • E158: World Cup 2026, LA28 and the Politics of Hosting Under Trump – Jonathan Miseroy

    In this episode, Edem and Jabu sit down with Jonathan Miseory, Co-Founder and Chief Strategy Officer of Hadaf Global, to have a timely conversation about sport and international diplomacy. They trace the roots of sport diplomacy, examine how events like AFCON 2025 and the Dakar 2026 Youth Olympics reflect Africa’s increasing use of sport to expand its soft power, and explore how upcoming sporting mega-events like the 2026 FIFA World could shape a new era of sport diplomacy under a Trump administration.

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    👜 Listeners of our podcast can visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mizizishop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.

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    📝 We value your input! Take our quick survey and help improve the podcast: ⁠⁠⁠⁠⁠https://forms.gle/KrQX9QTYjxmfpDHB7⁠⁠⁠⁠⁠

    ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠

    📺 Subscribe NOW to our brand new ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and turn on the notification🔔 to be the first to receive the latest releases from the podcast!

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    🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast

    31 min
  • RADIO INTERVIEW: Jabu Mtwa on Building Ithuba Lethu Sports Hub

    In this special episode, originally aired on PowerFM, Jabu shares the inspiration behind founding Ithuba Lethu Sports Hub and how the IOC Young Leaders Programme has shaped his journey. From humble beginnings to building a grassroots initiative with continental impact, Jabu reflects on the role of sport as a powerful tool for youth empowerment and community upliftment in Africa.

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    📝 We value your input! Take our quick survey and help improve the podcast: ⁠⁠⁠⁠⁠https://forms.gle/KrQX9QTYjxmfpDHB7⁠⁠⁠⁠⁠

    ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠

    📺 Subscribe NOW to our brand new ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and turn on the notification🔔 to be the first to receive the latest releases from the podcast!

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    🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast

    29 min
  • E157: Inside AWFC's Game-Changing Deal with DAZN – Maxwell Kalu

    In this episode, Edem is joined by the Founder of African Warriors Fighting Championship (AWFC), Maxwell Kalu, to discuss the groundbreaking broadcasting deal between AWFC and DAZN, a major milestone that significantly expands the reach of traditional African combat sports to global audiences.


    They explore AWFC’s broadcasting strategy prior to the DAZN partnership, including its digital-first approach and grassroots community engagement. The conversation also covers the imminent launch of PFL Africa and its implications for the AWFC and the wider growth of the MMA and combat sports market across the continent. Finally, they delve into how Silverbacks’ recent minority stake acquisition in AWFC has impacted the business and elevated investor confidence in African fighting promotion companies.

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    👜 Listeners of our podcast can visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mizizishop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.

    -------------------

    📝 We value your input! Take our quick survey and help improve the podcast: ⁠⁠⁠⁠https://forms.gle/KrQX9QTYjxmfpDHB7⁠⁠⁠⁠

    ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠

    📺 Subscribe NOW to our brand new ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠ and turn on the notification🔔 to be the first to receive the latest releases from the podcast!

    📲 Follow us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast

    15 min
  • E156: What Next for Royal AM? – Louis Botha & Nqobile Ndlovu

    In this episode, Jabu is joined by tax lawyer Louis Botha and Director of Cash n Sport Research, Nqobile Ndlovu, for a comprehensive discussion the firesale of Royal AM amid tax debts incurred by its owner, Shawn Mkhize. Jabu, Louis, and Nqobile break down the legal, financial, and sporting implications of the case, analysing how it fits into the broader context of South African football.


    Topics covered include Shawn Mkhize's longstanding tax dispute with SARS, the extensive powers that the curator bonis Jacob Venter has over Royal AM, the unsuccessful bid by Roy Moodley for Royal AM, what happens if the curator does not receive satisfactory bids for the club, and what the Royal AM case reflects about the PSL clubs' corporate governance and financial sustainability.

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    👜 Listeners of our podcast can visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mizizishop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.

    -------------------

    📝 We value your input! Take our quick survey and help improve the podcast: ⁠⁠⁠⁠https://forms.gle/KrQX9QTYjxmfpDHB7⁠⁠⁠⁠

    ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠

    📺 Subscribe NOW to our brand new ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠ and turn on the notification🔔 to be the first to receive the latest releases from the podcast!

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    🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast

    46 min
  • BREAKING: Zimbabwe Sports Minister Kirsty Coventry Elected as 10th IOC President

    In this episode, Edem and Jabu react to the announcement that Zimbabwe's Minister of Sport and IOC Member, Kirsty Coventry, has been elected as the 10th President of the International Olympic Committe. They discuss the historic development as Coventry becomes the first female president of the IOC and the first African president of the organisation, and outline her plans to reimagine The Olympic Partner (TOP) Programme and Olympic broadcasting.

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    👜 Listeners of our podcast can visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mizizishop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.

    -------------------

    📝 We value your input! Take our quick survey and help improve the podcast: ⁠⁠⁠https://forms.gle/KrQX9QTYjxmfpDHB7⁠⁠⁠

    ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠

    📺 Subscribe NOW to our brand new ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ and turn on the notification🔔 to be the first to receive the latest releases from the podcast!

    📲 Follow us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast

    14 min
  • E155: Africa’s Place in the Future of the Olympic Movement – Juan Antonio Samaranch

    In this episode, Edem is joined by International Olympic Committee Vice President and Presidential Candidate Juan Antonio Samaranch to discuss his vision for the future of the Olympic Movement.


    They explore his motives and purpose behind bidding for the IOC Presidency, his approach to evolving and repositioning the TOP Programme, and how the IOC should navigate an increasingly complex geopolitical landscape while upholding its principle of political neutrality. The conversation also delves into the future of Olympic broadcasting, including the potential role of streaming platforms and social media networks, as well as Africa’s place in the Olympic Movement and the prospect of hosting an Olympic Games on the continent.

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    👜 Listeners of our podcast can visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mizizishop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.

    -------------------

    📝 We value your input! Take our quick survey and help improve the podcast: ⁠⁠https://forms.gle/KrQX9QTYjxmfpDHB7⁠⁠

    ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠

    📺 Subscribe NOW to our brand new ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠ and turn on the notification🔔 to be the first to receive the latest releases from the podcast!

    📲 Follow us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast

    35 min
  • E154: How Athletes Can Protect and Commercialise Their Image in South Africa – Dr. Layckan Van Gensen

    In this episode, Edem and Jabu are joined by Dr. Layckan Van Gensen, sports law expert and Junior Lecturer at Stellenbosch University, to discuss how professional athletes in South Africa protect and commercialise their image, the key challenges plaintiffs face when claiming compensation for unauthorised use of their image under the common law of delict, the vulnerabilities South African athletes face in the digital age and the legal safeguards they can implement, the key provisions necessary in a potential Image Rights Act, and global best practices from jurisdictions like the United States that could inform South Africa’s future image rights legislation.

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    👜 Listeners of our podcast can visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mizizishop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.

    -------------------

    📝 We value your input! Take our quick survey and help improve the podcast: ⁠https://forms.gle/KrQX9QTYjxmfpDHB7⁠

    ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠

    📺 Subscribe NOW to our brand new ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠ and turn on the notification🔔 to be the first to receive the latest releases from the podcast!

    📲 Follow us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast.

    25 min
  • E153: A 360° Review of Betway SA20 Season 3

    In this episode, Jabu and Edem return to review the recently-concluded third season of BetwaySA20, South Africa's premier T20 cricket league. The duo detail the business of the SA20, the league's innovative fan engagement strategy, the commercial partnership portfolio that powers the league and the SA20's significance given the upcoming 2027 ICC Cricket World Cup and cricket's introduction as an Olympic sport at the LA28 Olympic Games.

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    👜 Listeners of our podcast can visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mizizishop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.

    -------------------

    📝 We value your input! Take our quick survey and help improve the podcast: https://forms.gle/KrQX9QTYjxmfpDHB7

    ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠

    📺 Subscribe NOW to our brand new ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠ and turn on the notification🔔 to be the first to receive the latest releases from the podcast!

    📲 Follow us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast.

    29 min
  • E152: Analysing Morocco's Readiness to Host AFCON 2025 and 2030 World Cup – Reda Laraichi

    In the final episode of this year, Edem and Jabu mark the one-year mark until AFCON 2025 Morocco by having a conversation with African sport business expert, Reda Laraichi.


    Reda evaluates Morocco's readiness to host AFCON 2025 and the 2030 FIFA World Cup by considering how Morocco is boosting tourism revenues through hosting different sporting competitions, AFCON 2025's commercial landscape and how it will be boosted by the robust cross-collaboration between the public and private sector within the Moroccan economy and how hosting sporting events is fueling the local economy and sports infrastructure development including the 115 000-seater Grand Stade Hassan II.

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    👜 Listeners of our podcast can visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mizizishop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.

    -------------------

    ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠

    📺 Subscribe NOW to our brand new ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ and turn on the notification🔔 to be the first to receive the latest releases from the podcast!

    📲 Follow us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast.

    28 min
  • E151: FIFA Confirms Hosts of 2030 and 2034 World Cups

    In this episode, Edem and Jabu reflect on FIFA’s unusual unopposed bidding process in awarding the 2030 and 2034 World Cups, Morocco co-hosting the 2030 World Cup with Spain and Portugal, the African Development Bank issuing a €650m loan to Morocco for World Cup transportation infrastructure development, and Saudi Arabia’s successful 2034 World Cup bid with 15 new stadiums planned across four cities.

    ---------------

    👜 Listeners of our podcast can visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mizizishop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.

    -------------------

    ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠

    📺 Subscribe NOW to our brand new ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ and turn on the notification🔔 to be the first to receive the latest releases from the podcast!

    📲 Follow us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast.

    28 min

About Africa Business of Sport Podcast

From the publisher's feed

Africa Business of Sport Podcast is an award-winning sport business podcast that delivers expert analysis of business trends, stories and developments across the sport industry in Africa and globally. The podcast gathers and interrogates various global and local perspectives of the rapidly evolving sports business ecosystem. Co-hosted by African sport business experts Edem Spio and Jabu Mtwa.