Listen in as we discuss the balance needed between your Copy versus Content when selling!

Your customers desperately want this from you, but never tell you We started this year off with a very specific focus.  I went back over my 30 years of working in and around salespeople to come up with the absolute top focus areas that work.  Not just once in a while, but work all the […]

Grow your super strengths of Team Selling and Customer Focused Skills to become a Trusted Advisor Today, we cover part three in our three-part series.  Ten, twenty or thirty years ago, our job as a salesperson was to go to the farm and inform customers about our products.  We were the primary source of information.  […]

Customized and Combined Development Grow your super strengths of Team Selling and Customer Focused Skills to become a Trusted Advisor Today, we cover part three in our three-part series.  Ten, twenty or thirty years ago, our job as a salesperson was to go to the farm and inform customers about our products.  We were the […]

Go from price, product and feature dumping in the friend zone to Building your personal brand as THE Trusted Advisor in your market Today, we cover part two in our three-part series.  Listen in to learn:  7 Components of becoming a Trusted Advisor and 7 Benefits from using the Trusted Advisor selling approach to your […]

2022 Focus Area #1   Bring All your resources to the sale As the Sales Professional, You are the Quarterback of your company’s resources Think about your own buying experiences.  Who would you rather do business with?  One single salesperson who only gives you their knowledge and skills? Or, a salesperson who brings a team […]

7 Benefits of training all your teams in one workshop Agronomy – Feed – Energy – Grain Sales – Marketing – Customer Service Equipment – Parts – Service – Precision Ag Dairy – Beef – Swine – Retail Does your agronomy team connect with your feed team? Does your energy team know who the feed […]

8 ways to get more from trade shows 4 Ways to get more from attending  AND  4 Ways to get more from working a booth Originally published in Wisconsin Agribusiness Quarterly Magazine Listen in to learn 8 ways to make the most of your next trade show!

Build a Scalable Territory   4 ways to drive less miles, call on more customers and be a more effective salesperson    It sounds too good to be true, but every salesperson can drive less miles, call on more customers, AND be a more effective salesperson by building a scalable territory. Listen in to learn […]

Sales Confidence 3 Ways to Develop the Courage to Sell         When meeting with a sales manager, they often tell me they want their salespeople to be more Confident.  They know that if their team is more confident, they will sell more and run into less resistance when calling on customers.  I […]