Agencies succeed through consistency and evolution

When Gini shared in a recent episode that her success has come from doing the same thing for 15 years, a listener pointed out that she has continued to evolve.

The two are not mutually exclusive. In fact, the best agencies usually combine the two.

Rather than chasing trends, successful agencies consistently produce excellent results for a well-defined set of clients.

At the same time, these high-performing agencies continue to evolve and adapt as tools and techniques change.

In this episode, Chip and Gini elaborate on how to blend the two effectively — and pitfalls to avoid.

Key takeaways

* Chip Griffin: “Some revolutions work. Many fail spectacularly. So, evolve instead.”

* Gini Dietrich: “Do it on your own dime, figure out what works and what doesn’t, and then launch it to clients later.”

* Chip Griffin: “The most important time to be consistent is when you’re struggling to generate business as an agency.”

* Gini Dietrich: “These are the kinds of things that you should be testing, not saying let’s put all our eggs into this basket and go for it.”

Resources

* Are digital agencies dead?

* Spin Sucks podcast: Navigating the Communications Shift from Services to Solutions

Related

* Expanding the service offerings of your media relations agency

View Transcript

The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.

Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.

Gini Dietrich: And I’m Gini Dietrich.

Chip Griffin: Gini, I think we’re just going to do the same thing every episode. So we’ll just, we’ll say the same words over and over and over again.

Gini Dietrich: So easy. Perfect.

Chip Griffin: Right after this.

I mean, then we could, we could turn this into a daily podcast. If we just record ourselves once and just play it in a loop. I mean, we could come out every hour on the hour.

Gini Dietrich: I love it. Let’s do it.

Chip Griffin: Be like some of those awful TV commercials on cable news that just seem to run forever and ever and ever. No, I guess we probably shouldn’t do that.

And as an agency, you ought to continue to evolve and not do the same thing over and over again. But I wanted to pick up on something that we talked about in a recent episode. I can’t remember now whether it was the last episode because they all blur together. I think it might have been the last episode, but it was a recent episode.

Yeah. And, and one of the things that you said as part of that episode was that part of the reason why you have been successful is because you’ve been doing the same thing for 15 years. And I think we want to a clarify that you didn’t mean do the exact same thing over and over again for 15 years, but I think it is also helpful for us to look at the difference between evolving – which I think is important and chasing shiny objects,