In this short episode, Lisa talks about how taking on customers who are not a good fit can really be detrimental to your business! has Lisa ever taken on bad customers that were not a good fit? Listen to find out.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

In this episode Lisa talks about the 75 days left this year and how she’s going to embrace those days to make 2020 end on a great note. Listen to find out what Lisa plans on doing.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

In this episode, Lisa talks about why the initial contact is so important in establishing your relationship with a customer. Do you want to be the trusted partner? Service provide? Discount broker? Listen to find out why Lisa prefers to be the trusted partner.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

In this episode, Lisa gives us 6 customer buying tips to help think through why our customers buy. Want to know the best tip? Listen to find out.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

Creating irresistible offers was the key to Lisa's success as a business owner. In fact, using "get in the door" methods, Lisa built her business with irresistible print offers. Learn why Lisa used these methods. Want to know how well they work? Listen to find out.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

In this Episode, Lisa shares how easy it is to blame others for being "bad hires" when in fact, maybe they never were set up to succeed. What was Lisa's hardest position to fill? Listen to find out.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

What do you consider success? How does it look to you? Is there a monetary value you would say means you are successful? In this episode, Lisa talks about never measuring yourself against anyone else. What is her measure of success?

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

In this episode, Lisa talks about how changing her mindset to always stay positive effected her business. Do you wonder if just being positive can change your business? Listen to find our Lisa's take on the power of positivity.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

There are a lot of ways Lisa has used to "get in The Door" with new customers. While they all worked, some simply worked better for Lisa since they fit her lifestyle. In this episode, learn what Lisa thinks is the best way to choose the correct methods for maximum results.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

Lisa always says, dream big! Go for broke and don't make the sky the limit, go for the Universe! So once you know your big dream, in order to achieve it, go small! Wait what? Learn what Lisa means by "go small on your goals" when it comes to achieving your biggest desires in this episode.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠