In this episode, Lisa talks about her own environmental distractions that make her less effective. Wonder what her worst distraction is? Listen to find out.

ABOUT AGENCY FAST TRACK

Agency Fast Track helps web designers, SEOs, writers, and creative freelancers scale their agencies without working excessive hours or hiring a large team. Founded by Lisa Parziale, who built her own agency, Portside Marketing, from scratch, the brand offers a 12-week coaching program, client acquisition training, personalized strategy sessions, a business management platform called AgencyRemix, and a free community. Its programs are drawn from real world agency building experience.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

When you start a business, figuring out what you want to do is important. In fact, in this episode, Lisa talks about why it is imperative to build a business that aligns with your X - what it is you want more in life and the lifestyle you want. Wonder what Lisa focused on when starting her business? Listen to find out.

ABOUT AGENCY FAST TRACK

Agency Fast Track helps web designers, SEOs, writers, and creative freelancers scale their agencies without working excessive hours or hiring a large team. Founded by Lisa Parziale, who built her own agency, Portside Marketing, from scratch, the brand offers a 12-week coaching program, client acquisition training, personalized strategy sessions, a business management platform called AgencyRemix, and a free community. Its programs are drawn from real world agency building experience.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

In this episode, Lisa talks about how to dig deeper when defining your X. Simply, continue to ask why until you cannot answer it anymore. What was Lisa's ultimate X or Why? Listen to find out.

ABOUT AGENCY FAST TRACK

Agency Fast Track helps web designers, SEOs, writers, and creative freelancers scale their agencies without working excessive hours or hiring a large team. Founded by Lisa Parziale, who built her own agency, Portside Marketing, from scratch, the brand offers a 12-week coaching program, client acquisition training, personalized strategy sessions, a business management platform called AgencyRemix, and a free community. Its programs are drawn from real world agency building experience.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

As the CXO, Lisa explains you are responsible to deal with difficult customers. Having an angry or difficult customer is no fun but you will eventually have one. Lisa talks about how she deals with difficult customers. Want to know how she avoids keeping them? Listen to find out.

ABOUT AGENCY FAST TRACK

Agency Fast Track helps web designers, SEOs, writers, and creative freelancers scale their agencies without working excessive hours or hiring a large team. Founded by Lisa Parziale, who built her own agency, Portside Marketing, from scratch, the brand offers a 12-week coaching program, client acquisition training, personalized strategy sessions, a business management platform called AgencyRemix, and a free community. Its programs are drawn from real world agency building experience.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

Lisa coined the term "conversational sales" because she simply hated selling. Learn how Lisa became more effective at closing deals when she stopped selling and instead, started having conversations. What can you do to start the conversation? Listen to find out.

ABOUT AGENCY FAST TRACK

Agency Fast Track helps web designers, SEOs, writers, and creative freelancers scale their agencies without working excessive hours or hiring a large team. Founded by Lisa Parziale, who built her own agency, Portside Marketing, from scratch, the brand offers a 12-week coaching program, client acquisition training, personalized strategy sessions, a business management platform called AgencyRemix, and a free community. Its programs are drawn from real world agency building experience.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

If you don't know Lisa very well, you may not know she loves dogs. In fact, she has six of them currently. In this episode, Lisa shares how she is able to hyper-focus on what needs to get done as the CXO, by creating an environment of commitment. How did Lisa's dogs help her learn her technique? Listen to find out.

ABOUT AGENCY FAST TRACK

Agency Fast Track helps web designers, SEOs, writers, and creative freelancers scale their agencies without working excessive hours or hiring a large team. Founded by Lisa Parziale, who built her own agency, Portside Marketing, from scratch, the brand offers a 12-week coaching program, client acquisition training, personalized strategy sessions, a business management platform called AgencyRemix, and a free community. Its programs are drawn from real world agency building experience.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

Lisa almost invented Yelp, but her false beliefs held her back. Imagine having the skills to create something amazing, long before most knew how to do it, and you held yourself back due to your false beliefs. That is exactly what happened to Lisa. How did Lisa almost invented Yelp? Listen to find out.

ABOUT AGENCY FAST TRACK

Agency Fast Track helps web designers, SEOs, writers, and creative freelancers scale their agencies without working excessive hours or hiring a large team. Founded by Lisa Parziale, who built her own agency, Portside Marketing, from scratch, the brand offers a 12-week coaching program, client acquisition training, personalized strategy sessions, a business management platform called AgencyRemix, and a free community. Its programs are drawn from real world agency building experience.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

"I can't afford it." Nothing bothers Lisa more than those words. It's not because she has never spoken them, she used to say them all the time. It mainly stems from her transformation - once you know the way, it is hard to watch people go down the wrong path. In this episode, Lisa gets candid about her past relationship with money. What was her aha moment? Listen to find out.

ABOUT AGENCY FAST TRACK

Agency Fast Track helps web designers, SEOs, writers, and creative freelancers scale their agencies without working excessive hours or hiring a large team. Founded by Lisa Parziale, who built her own agency, Portside Marketing, from scratch, the brand offers a 12-week coaching program, client acquisition training, personalized strategy sessions, a business management platform called AgencyRemix, and a free community. Its programs are drawn from real world agency building experience.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

Knowing when to lead and when to get out of the way is a lesson we can all learn from. In this episode, Lisa talks about the moment she realized that being a good leader, often meant finding the right people and then letting them do their thing. Where did she lear this? Listen to find out, it wasn't in a book!

ABOUT AGENCY FAST TRACK

Agency Fast Track helps web designers, SEOs, writers, and creative freelancers scale their agencies without working excessive hours or hiring a large team. Founded by Lisa Parziale, who built her own agency, Portside Marketing, from scratch, the brand offers a 12-week coaching program, client acquisition training, personalized strategy sessions, a business management platform called AgencyRemix, and a free community. Its programs are drawn from real world agency building experience.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠

Lisa was asked if she used pitch decks when meeting with "future customers" and she emphatically said no. Learn why Lisa suggests you only use pitch decks for your own reference. What does she use instead? Listen to find out.

ABOUT AGENCY FAST TRACK

Agency Fast Track helps web designers, SEOs, writers, and creative freelancers scale their agencies without working excessive hours or hiring a large team. Founded by Lisa Parziale, who built her own agency, Portside Marketing, from scratch, the brand offers a 12-week coaching program, client acquisition training, personalized strategy sessions, a business management platform called AgencyRemix, and a free community. Its programs are drawn from real world agency building experience.

WHO IS LISA PARZIALE

Lisa Parziale is a Texas based digital marketing strategist, agency coach, and speaker with more than a decade of experience scaling service based businesses. She is CEO of Portside Marketing, a veteran led agency focused on SEO and search driven growth, and founder of Agency Fast Track, teaching agency owners repeatable systems for client acquisition and scaling. She began her career in web development in 1997 and spent over 20 years training staff before moving into digital marketing.

⁠https://www.agencyfasttrack.com⁠⁠⁠

⁠⁠⁠https://www.instagram.com/agencyfasttrack⁠⁠⁠

⁠⁠https://www.tiktok.com/@agencyfasttrack⁠⁠⁠

⁠⁠https://www.youtube.com/c/AgencyFastTrack⁠⁠⁠

⁠⁠⁠https://www.facebook.com/agencyfasttrack⁠