Kristen is a content marketer at Clutch, an agency directory site that help agencies with lead generation.
In this interview we chat about a couple of recent posts of theirs that are based on survey data across a range of small businesses. The surveys uncover what digital marketing channels are most important to them, and where they plan on spending their money in next 12 months.
This can help you think about what kind of services you want to provide from your agency, whether you need to bring on new skills or just promote something you’re already doing.
Resources mentioned in the episode
- Clutch post – How Businesses Use Digital Marketing
- The Manifest Post – How Businesses Invest in Digital Marketing
- Sleep or you’re screwed
- Instagram
- Twitter
- Facebook
- LinkedIn
Kristen Herhold is a content writer and marketer at Clutch and The Manifest, business news and how-to websites in the heart of Washington, D.C. Kristen is originally from Denver, Colorado, and specializes in writing about digital marketing, social media, and advertising.
James Rose: G'day, welcome back to Agency Highway. Today we've got a, I would say very special guest who I've only met recently named Kristen Herhold from Clutch. Now what Clutch is, if you don't know, they're a pretty massive deal in the agency space because they're a place where agencies can go and sort of list a themselves to get business. Anyway, I'm going to butcher the crap out of it, so I'm going to stop right there and let Kristen introduce herself. And in that introduction, Kristen, can you please let me know what the best thing that's happened to you this year?
Kristen Herhold: Yeah, so I'm Kristen. Clutch is based in Washington DC, but I'm originally from Colorado. and basically what Clutch is it's Yelp for agencies where you can go on, find reviews for agencies and find the best one for you. And I'd say the best thing that's happened to me this past year is I had traveled to four continents actually.
James Rose: Wow. Which ones?
Kristen Herhold: Well, I'm from America, so I'm counting America because I traveled through that Australia, Africa. I went to South Africa and in Europe,
James Rose: Man, that's huge. Wow. Yeah. I've done South America this year and that was fun. I saw a lot of Americans in Mexico. We did Mexico at the end and I was like, could not believe how many Americans were there.
Kristen Herhold: It's an easy and cheap place to go from here.
James Rose: I'm also jealous you're from Colorado. That is a really nice place in the world.
Kristen Herhold: Yeah, it's great. I missed that.
James Rose: Denver is one of my favorite cities in the world actually. And I can't wait to go back. But another thing that Clutch do is a lot of content and stuff for agencies. Right? And this is, this is how I found you guys. And, and that's why you're here today to talk about some of that content because you guys do a lot of research. And this is, this is what really caught my eye, especially the stuff about digital agencies, how consumers or the businesses are using digital marketing and what they
