Phil Singleton is a web designer, an SEO expert and an award winning author. In this interview, he reveals how his agency sell SEO to their clients for ongoing revenue that goes way beyond the initial website.

Turns out SEO is a lot more than I thought.

You’ll learn some of the most important things Phil does for his clients, and an awesome quick win to wow clients as quickly as possible.

We discuss:

• How content and SEO has changed
• EAT – Expertise, Authoritativeness, Trustworthiness.
• Google’s Quality Reviewer guidelines
• Phil’s authority campaign for clients (this is epic)

And some listener questions around preserving SEO while migrating sites or changing domains.

Resources mentioned in the episode

• SEO for Growth
• Screaming Frog website crawler
• Bacon Wrapped Business with Brad Costanzo
• Forbes article on how long SEO takes to work
• Grade.us Review Funnel
• Google Search Quality Evaluator Guidelines (GSQEG)

Connect with Phil

• Kansas City Web Design
• Podcast Bookers

About Phil

Phil Singleton is a web designer, an SEO expert and an award winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City. In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It’s also been featured on on MSNBC, Entrepreneur and Search Engine Journal, and on many other industry websites . Phil and John are currently entering the next phase of their partnership by offering a training and SEO certification program to marketers and web designers, and creating a national network of certified SEO consultants.

Lee is probably the nicest guy in the digital agency space. Through his content, podcast and Facebook group, he’s constantly helping agencies run a better business.

All the while running his own agency.

One of the biggest complaints I hear from agency owners is that they have no time to do this or that.

But here’s Lee, churning out insane amounts of content but still running an agency. So it can be done and today you’ll learn how.

We cover:

• An important strategy for creating regular content
• How to focus
• Lee’s blog post hack you can use to create a good blog post in 5-10 minutes
• How to get started

Resources mentioned in the episode

• Agency Trailblazer
• Lee’s podcast
• WP Innovator Facebook group
• Time blocking & the pomodoro method
• Tomato Timer
• Crystal.ai

Connect with Lee

• Love Your Agency on Instagram
• Agency Trailblazer on YouTube
• Facebook Group
• Twitter

About Lee

He runs the WP Innovator Facebook Group with over 1900 members who support one another, network and have fun. There is a focus on productivity, WordPress tools and tips, business and strategy.

He is the host of The Agency Trailblazer Podcast, which focuses on agency life. He compliments this with a paid community focused on helping stressed out design/web agency owners fall in love with their businesses again. No “get rich quick” BS, just practical advice and support to help people undo bad decisions and create an agency they can love that supports the lifestyle they need.

This is Part 2 of 2 of an interview with Jason Resnick of Rezzz.

The previous chat about specialisation is a prerequisite for this lead generation strategy to work. Once you know who you work with, why, and the language they use, Jason’s strategy is absolutely killer.

You’ll notice I lose my mind a bit in this episode as it runs wild with all the different ways this strategy can be applied, even outside of lead gen.

Things we talk about:

• Having your ideal client checklist in front of you all the time
• Places to get your first leads through the new system (one very unexpected)
• Automating it (this is a bombshell)
• Making “temperate calls” to your clients to stay front of mind, get awesome feedback and referrals

Resources mentioned in the episode

• Live In The Feast podcast
• Ask Rezzz podcast
• If This Then That
• Zapier

Connect with Jason

• Jason’s website
• Twitter
• Instagram

About Jason

I help freelancers, especially web developers and designers, live the life of their own design through coaching and community so they can specialize their businesses and build recurring revenue. This is done through a framework to discover your ideal client, find out their value, how to market to them, and walk away with a plan to move forward and build recurring revenue.