This is Part 1 of 2 of an interview with Jason Resnick of Rezzz

Jason helps agencies and freelancers with a whole lot of stuff. The most important piece is knowing (and choosing) your clients. We dig into Jason’s framework for choosing your specialization and discuss the related benefits… the best of which is demanding higher rates.

My favourite quote from the episode: “Fears are excuses”

We also touch on:

• How taking time out to reflect on your business can help in so many ways
• How niching helps you raise your rates, and not niching leads to burnout
• The 4 quadrants of niching down
• Squashing the objections and fears that specialisation leaves money on the table
• “Fears are excuses”

Resources mentioned in the episode (Episode 16)

• Live In The Feast podcast
• Ask Rezzz podcast
• Agency Trailblazer podcast

Connect with Jason

• Jason’s website
• Twitter
• Instagram

About Jason

I help freelancers, especially web developers and designers, live the life of their own design through coaching and community so they can specialize their businesses and build recurring revenue. This is done through a framework to discover your ideal client, find out their value, how to market to them, and walk away with a plan to move forward and build recurring revenue.

I initially discovered Matt through his Facebook group Turnkey Websites Blueprint. Though this group and his course, he teaches web agencies how to build and market their own DIY website builder on WordPress. Check that out here.

We’ve all had clients that just can’t afford our services. Instead of sending them to a Wix or Squarespace, you can refer them to your own builder. This keeps them in your ecosystem, generates recurring revenue and provides a bunch of upsell opportunities. Pretty good for business if you ask me.

In this episode you’ll learn how Matt was able to build his own DIY successful turnkey websites builder, how he marketed it and strategies to generate more revenue.

Resources mentioned in the episode

WP Engine hosting

Cloudways hosting

WP Ultimo

Connect With

Turnkey Websites FB group

Turnkey websites website

KeyPressMedia.io

About

Matthew is a recovering IT Consultant who now builds websites for a living. Based out of the Washington, DC area, Matthew has found success with his turnkey website service and enjoys sharing his experiences with other web consultants through community and training.

One of the easiest ways to add revenue to an agency without adding a ton of extra work is using white label providers. White label essentially means work that another company does under your own banner.

My favourite service is SEO – because clients need marketing and SEO is often a great return for them… provided it is done right. With so many bad SEO providers around, it’s absolute gold when you find one that is amazing.

I asked Nick to come on the podcast to talk about white label services, specifically SEO because he runs ebrandz – a top notch white label SEO provider.  

But I think there’s more than just that. Nick started out in the agency game and grew his marketing agency to the point where he bought the entire white label company he was using.

Resources mentioned in the episode

Email Nick directly to get a complimentary, branded SEO audit for one of your clients – [email protected]

Connect with Nicholas

Website – ebrandz.com.au

Other agencies are :

dogulindigital.com.au and dentalrank.com.au

LinkedIn