Agency Journey

In this episode we're joined by Tristan Ruml from Tortuga Marketing. Tristian is a former member of the ZenPilot team. When we were in the midst of our transition from DoInbound to ZenPilot, we had to let Tristan go. This is the story of how he rebounded and discovered an unconventional niche that he loves!

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As an agency owner, there are three fundamental questions that you must be able to answer with absolute clarity and certainty: 

Who do you help? 

Everything flows from these three responses. The more specific you get with each answer, the less competition you'll face. The more specific you get, the more you'll be paid. The more specific you get, the more efficient your team will become in delivering the solution. 

This is simple Marketing 101 level stuff. What holds so many agency owners back from making the decision to burn the boats and plant a stake in the ground? 

Fear. 

We break down how to over come these fears in this episode of #AgencyJourney. 

Check out the show notes here: https://www.zenpilot.com/inbound-agency-journey/agency-messaging-and-positioning

*** More Information ***

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Looking for an agency business model to learn from? Check out this in-depth interview with Jim Banks from Spades Media on their exact flywheel-style agency business model and his unique agency journey.

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Curious about specializing or "niching" your agency into a specific industry or vertical? Spencer Powell from Builder Funnel shares exactly how they've done it and the benefits that's provided in terms of expertise, efficiency, and profitability. Listen to this episode to get the full scoop!

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Do you struggle to lead your agency's customers through a defined client journey? Tom Pritchard from Skypoynt Digital shares their exact customer journey and how they lead customers from PPC to Growth-Driven Design to content and inbound marketing and sales enablement. Don't miss this interview!

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Todd Earwood from MoneyPath joins us on the podcast to break down why so many agencies are terrible at sales, how he's flipped the script and chosen to specialize in only two types of services, and spills the beans on a new product he's about to launch. 

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In this episode we're excited to welcome Jared Harris from New Perspective. In our conversation Jared shares how New Perspective made the evolution to Agile for managing their client projects and how implementing the EOS helped them make this shift. 

Joing the community at AgencyJourneyInsiders.com!

Are you buying into the flywheel buzz? How about the trends towards conversational marketing and video? In this interview, Moby Siddique from RedPandas shares his perspective on the future of digital marketing and how to leverage customer success as a true growth center for your agency.

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On this epiosde we're joined by Clodagh Higgins from Grow It Group. Clodagh is an agency consultant and author of the recent book A Happy and Healthy Digital Agency. Clodagh shares how to structure a team so everyone is positioned to win. 

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