In this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach. They emphasize the importance of understanding the diversity and unique needs of different types of agencies, such as PR, ad, and digital agencies.

Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits.

In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement.

Chip and Gini explore common scenarios where agency owners struggle with trusting their employees, often due to micromanagement tendencies, ill-defined roles, or unrealistic expectations.

In this episode, Chip and Gini discuss the importance of asking "So What?" and how it can lead to more effective decision-making for agency owners.

In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients.

If you're a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can't be avoided.

In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing.

In this episode, Chip and Gini examine whether agencies have hit 'peak strategy' as suggested recently by Blair Enns.

In this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it.