Agency Rainmaker TV

Our agency rainmaker of the week is Dr. George Belch. Dr. George (Joe) Belch is Professor Emeritus of Marketing and the former  Dean (Interim) of the Fowler College of Business. He received his undergraduate degree in marketing from the Pennsylvania State University, his master’s degree from the University of Colorado, and Ph.D. in marketing from the University of California, Los Angeles. Prior to entering academia, Dr. Belch was a marketing representative for the E.I. DuPont Company. He also worked as a research analyst for the DDB Worldwide advertising agency.  

Dr. Belch has authored or co-authored more than 40 articles in leading academic journals and proceedings including The Journal of Marketing Research, Journal of Consumer Research, Journal of Advertising, The International Journal of Advertising and Journal of Business Research. He is also the co-author of the popular textbook Advertising and Promotion: An Integrated Marketing Communications Perspective. The book, now in its twelfth edition, is the leading text on advertising and promotion and is used in business schools throughout the world. Dr. Belch serves on the editorial board of several leading marketing journals including the Journal of Advertising Research and the Journal of Marketing Education. He also has served as a co-investigator on several grants with faculty in the SDSU School of Public Health. In 2000 he was selected as Marketing Educator of the Year by the Marketing Educators’ Association for his career achievements in teaching and research. He also received the SDSU Alumni Award for Outstanding Faculty Contributions in 1994 and 2003.  

https://indiebooksintl.com 

Episode 8

Our agency rainmaker of the week is Pamela Slim. Pamela Slim is an award-winner author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and The Widest Net (McGraw Hill, November, 2021). Pam and her husband Darryl co-founded the K’é Community Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming. 

More details about The Widest Net here:  https://pamelaslim.com/thewidestnet  

https://indiebooksintl.com 

Episode 7

Our agency rainmaker of the week is Russell Trahan. Russell Trahan is the Owner/President of PR/PR Public Relations and Author of Sell Yourself Without Saying A Word.  For 25 years PR/PR has enjoyed a sterling record of placing 100% of their professional speaker, consultant, and non-fiction author clients’ in front of their target markets through trade, industry, and association publications in-print and online.  For a complimentary consultation, please visit: https://prpr.net

https://indiebooksintl.com 

Episode 6

Our agency rainmaker of the week is Clare Price. Clare Price is the founder and CEO of Octain Growth Systems, a marketing consultancy that is transforming the way companies do marketing. Her new book, Smart Marketing Execution, defines the strategies, execution process and automated systems mid-market companies and agency owners need to use marketing to accelerate their profits, performance and productivity. Prior to launching Octain, Clare was a Research Director for Gartner’s Internet Strategies Service. She also served as Vice President of Research for Demand Metric, a strategic marketing advisory service. On a personal note she is an amateur ornithologist and proud Mom to two Shetland Sheepdogs, Toby and Ashton.  

https://www.octaingrowth.com 

https://indiebooksintl.com

Episode 5

Our agency rainmaker of the week is Nona Prather. Nona Prather is the Owner of Prather Marketing Services, LLC. She specializes in setting up marketing plans for professional speakers, through phone calls, email campaigns, social media, and marketing materials. She has worked in marketing for 10 plus years and holds a bachelor’s degree in Psychology and Business Management. She has worked with Speakers Bureaus and individual speakers. Nona also enjoys road trips and has a goal to see all the National Parks in the US.  

http://www.prather-marketing.com 

https://indiebooksintl.com 

Episode 4

Our agency rainmaker of the week is Sharon Toerek. Sharon is an intellectual property and marketing law attorney, with a national Firm based in Cleveland, Ohio. She devotes her legal practice at Toerek Law to helping creative professionals protect, enforce and monetize their creative assets. Sharon has a particular concentration of clients in the advertising, marketing and creative services industries, and counsels them on legal issues including copyright and content protection, licensing of creative content, trademark and brand protection matters, marketing agency service contract issues, freelancer contract issues, social media issues, advertising compliance, and direct marketing regulations.  

Sharon is a former President of the American Ad Federation (AAF) Cleveland, and serves on the American Association of Advertising Agencies (4A’s) Legal Consultant panel. In the advertising and communications industry, she writes and lectures frequently on the topics of intellectual property protection, marketing agency relationships, and legal implications of social media. When she's not keeping the world safe for intellectual property and marketing, Sharon enjoys reading, movies (big screen, not Netflix!), spending time in the Cuyahoga Valley National Park, and with her college sweetheart and husband Ed.  

https://www.legalandcreative.com 

https://indiebooksintl.com 

Episode 3

Our agency rainmaker of the week is Jodi Katz. In 2022, Jodi Katz and her team of like-minded creatives celebrate the 15th year anniversary of Base Beauty Creative Agency, her groundbreaking boutique outfit whose holistic, integrated approach to marketing high growth brands has revolutionized the industry and taken companies owned by the likes of Colgate, Church and Dwight, Estee Lauder and Sally Beauty, to unprecedented levels of sales and cultural impact. Under Jodi’s leadership, Base Beauty has accelerated growth across all sales channels and marketing touchpoints, breaking down client silos to craft needle moving campaigns for Clinique, EltaMD Skincare, Conair, Heritage Store, Blushington, Laura Geller, and others.   

Jodi’s book, “Facing the Seduction of Success: Inspiring Stories on Leading in Business While Living Your Life,” is a fascinating compilation of stories and insights by fellow professionals culled from her popular podcast, “Where Brains Meets Beauty.” Launched in 2017, the podcast – which has reached the Top 5 iTunes in the fashion/beauty category – recently celebrated its remarkable 225th episode.   

Jodi laid the foundation for her eventual rise in the beauty marketing industry with a unique resume of unique “stepping stone” jobs with BBDO, Cosmopolitan, Glamour, digital start-ups and beauty brands. She made her breakthrough as a copywriter with the skincare company, Bliss, and a concurrent side hustle freelancing for Avon. After numerous gigs and full-time positions as a copywriter, Jodi took the reins as Creative Director for the global prestige French brand L’Occitane en Provence.  

https://www.basebeauty.com 

https://www.linkedin.com/in/jodi-katz-7526933/ 

https://www.linkedin.com/company/base-beauty-creative-agency/ 

https://indiebooksintl.com 

Episode 2

Our agency rainmaker of the week is Susan Baier. Susan Baier is the founder of Audience Audit Inc., which helps marketing agencies and thought leaders build ROI and reputation with research. Audience Audit’s mind-blowing attitudinal segmentation research provides quantitative insights into how audiences feel about a particular challenge, topic, or purchase decision. The agency has provided original custom studies for hundreds of agencies and their clients, including Gap, Tufts University, Jay Baer, AT&T, Pella Windows, Jayco, and more.  

Susan regularly speaks at national marketing conferences and on marketing podcasts. Her work has been featured by Forbes.com, Convince & Convert, ZDNet, HubSpot, Content Marketing Institute, and Marketing Profs, among others. In her spare time (ha ha) she goes camping, knits, and enjoys a good bourbon. 

https://audienceaudit.com

https://indiebooksintl.com

Episode 1