Agency Spark

In this episode of the Agency Spark Podcast, Sara talks with Karl Sakas on 7 magic words to stop scope creep.

Running an agency is complex, but it doesn’t have to be so complicated! Karl Sakas helps agency leaders make smarter decisions for smoother growth.

Drawing on his background in agency operations, Karl has directly advised hundreds of agencies on every inhabited continent. His clients call him their “agency therapist.”

Karl and his colleagues help you simplify agency life through one-on-one support, executive education, and training. He has written several books and more than 400 articles on agency management.

Outside of work, Karl volunteers as a bartender on an antique train. Get a free copy of his “Don’t Just Make the Logo Bigger” eBook when you sign up for his agency leader newsletter.

More from Karl Sakas:

• www.sakasandcompany.com
• Use code AGENCYSPARK to receive $100 off the Agency PM 101 course
• Agency Scope Creep article

 

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

In this episode of the Agency Spark Podcast, Sara talks with Shaun Clark on how to make your clients successful so they never want to leave.

Shaun Clark is a serial entrepreneur, multi-millionaire, and a co-founder and the CEO of HighLevel, the #1 white-label marketing platform for agencies, serving more than 20,000 agency owners.

Prior to HighLevel, Shaun founded, operated, and sold InvoiceSherpa, a SaaS company that continues to help thousands of businesses around the world get paid faster.

HighLevel is Shaun’s third successful SaaS company. Shaun studied computer science at college and is a software developer by trade.

More from Shaun Clark:

• Shaun's LinkedIn
• HigherLevel Website
• HigherLevel Youtube

 

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

In this episode of the Agency Spark Podcast, Sara talks with Alison Ver Halen on why strategy before tactics is so important.

Alison Ver Halen is a content marketer and SEO strategist who loves telling your story and coming up with a strategy to get it in front of your ideal clients so you can make magic together.

Alison is the president of AV Writing Services. AV specializes in helping their clients improve their brand authority and online visibility using a combination of engaging content and tried-and-true SEO techniques.

Key topics:

• How to build a marketing strategy from scratch
• What are the essential elements of a marketing strategy
• What metrics should you pay attention to

More from Alison Ver Halen:

• Alison's LinkedIn
• AV Writing Services Website
• Content Marketing Made Easy Book
• Download Free Marketing Workbook Here

 

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

In this crossover episode of the Agency Spark Podcast, Sara Nay, Lyn Wineman, and Brad Yale talk on the top trends for marketing agencies to pay attention to. Key topics:

• how to take care of your people and build a strong, happy, and efficient team
• how to think about culture and team-building
• best practices for selling strategy engagements
• different methods and tools to prevent team burnout
• best practices for metrics and reporting
• why tracking conversions is so important
• prioritizing your own business by taking it on as a client
• leading indicators for business growth
• how systems and processes help you build capacity and scale with less stress

More from the hosts:

• Sara Nay
  • LinkedIn
  • Agency Spark Podcast
• Lyn Wineman
  • LinkedIn
  • Agency For Change
• Brad Yale
  • LinkedIn
  • Agency

 

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

In this episode of the Agency Spark Podcast, Sara talks with Daniel Alfon on building a LinkedIn profile for business success.

French-born, trilingual Israeli (English, French and Hebrew), Daniel Alfon was one of the first to open a LinkedIn account in early 2004.

Since then, he published his book "Build a LinkedIn Profile for Business Success", spoke across virtual and physical stages in 3 continents, and helped thousands of entrepreneurs and consultants grow their business.

Key topics:

• unpacking the LinkedIn algorithm and how to use keywords to get discovered
• optimizing your LinkedIn profile to convert the right prospects
• best ways to make strategic LinkedIn connections and messages

More from Daniel Alfon:

• Daniel Alfon's Website
• Daniel's LinkedIn

 

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

In this episode of the Agency Spark Podcast, Sara talks with Dr. Ingrid Murra on transforming the dental industry one smile at a time.

Dr. Ingrid Murra is the 48th Latin woman to secure over $1,000,000 Venture Capital funding in the history of the United States, a Harvard-trained orthodontist, and the founder & CEO of the orthodontic startup, Two Front.

Two Front has modernized orthodontic care by providing a trusted network of best-in-class orthodontists and by making care convenient with virtual visits - eliminating up to 95% of in-person Invisalign appointments.

Key topics:

• Dr. Ingrid's journey from residency to launching Two Front
• digitizing the dental experience and keeping customer acquisition costs down
• valuing and enhancing the customer's experience

More from Dr. Ingrid Murra:

• Two Front Website 
• Instagram

 

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

In this episode of the Agency Spark Podcast, Sara talks with Dr. Fred Moss on why connection is the ultimate source of healing in all areas of life.

Dr. Fred Moss, MD is the foremost expert on delivering your True Voice into the world so that it can heal. Your voice matters. Your voice can heal.

Dr. Fred has been actively practicing in the mental health field internationally for over 40 years, and as a psychiatrist, has been an unwavering stand for the transformation of the prevailing, disempowering conversation that encompasses the industry globally. 

He is a firm believer that conversation, communication, creativity, and human connection are ultimately at the source of all healing of all conditions in all fields.

Along with being a highly successful restorative/transformational coach, his signature technology, True Voice Podcasting is for people who are ready to take their lives back by speaking their authentic message into the world. TVP is designed to guide people from all walks of life, who are ready to rediscover the confidence and courage necessary to bring their full and real humanity back into all areas of their life.

Dr. Fred’s conversations and talks are designed to be thought-provoking and compelling and leave audiences refreshed and revitalized, with a new sense of what it really means to be a human being.

More from Dr. Fred Moss:

• Email Dr. Fred at [email protected]
• Find Your True Voice Book 
• We The People Summit

 

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

In this episode of the Agency Spark Podcast, Sara talks with Jhana Li on how to optimize your time and hire in the correct order.

Jhana Li has over 4 years experience as a COO and Operations Consultant for digital entrepreneurs.

She specializes in executing scalable team & systems infrastructure, and harnessing the true power of Operations as a lever for compound growth.

Her passion lies in scaling purpose-based businesses, and partnering with the founding entrepreneurs to unlock their highest potential & impact.

More from Jhana Li:

• View Jhana's website here
• Book a free discovery call with Jhana here

 

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

In this episode of the Agency Spark Podcast, Sara talks with Fred Joyal on why becoming superbold is the key for unlocking your best life.   Fred Joyal is an author, speaker, entrepreneur, and business advisor. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST.   He has previously written two books on marketing, has dabbled in standup and improv comedy, acted in bad movies and excellent TV commercials.   His latest book, Superbold: from Under-confident to Charismatic in 90 days, is an Amazon and Wall Street Journal bestseller.   He once beat Sir Richard Branson in chess and was also a question on Jeopardy. He is an avid cyclist, a below-average tennis player and an even worse golfer. He lives in Los Angeles. Key topics:

• Why should someone want to become superbold and how it's related to achievement and regrets
• Unpacking different systems to increase your confidence and charisma
• Simple boldness exercises you can do everyday to transform your life and business

More from Fred Joyal:

• Fred's Website
• Superbold: from Under-confident to Charismatic in 90 days 

  This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

In this episode of the Agency Spark Podcast, Sara talks with Michael Buzinski on 3 KPI's guaranteed to double your website revenue.

Michael Buzinski, President & CMO of Buzzworthy Integrated Marketing, is a lifelong entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as most call him, has simplified digital marketing success with the Rule of 26 and is on a mission to double the website revenue of service-centric businesses across America.

Key topics:

• unpacking the Rule of 26
• what are the 3 most important KPI's business owners should focus on
• a better way to think about website traffic and home page conversion

More from Michael Buzinski:

• Rule of 26 
• Buzzworthy

 

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.