Agency Spark

In this episode of the Agency Spark Podcast, Sara talks with Barbara Ramirez on how weekly focuses of three will change your life and business.

Barbara supports service-based business owners who are stuck in their current path by giving them the right systems, automation & team-building tools.

By working through all the layers of what building a meaningful business really means (Clarity, Empowerment, and Organization).

She helps transform her clients by embodying more Challenges, Empathy, Optimism in everything they do.

A latina with BIG global dreams, she's always been an advocate of following your heart and passions.

She realized at 31 that age is just a number, and you can get to start over again no matter what, so she quit her burnout corporate work and started looking for ways of launching a business from home, more relaxed = less stress, and more time for herself.

This experience was the catalyst of immersing herself in personal and relationship development, a field she's also deeply passionate about.

After multiple experiences, she found her life's calling and soul purpose is coaching!

Now she, and her husband, help online, service-based business owners, all over the world, step into their most productive self too.

• how to best organize your time and goals each week
• focus on efficiency and prioritization not productivity
• the simplicity and science behind only having up to 3 weekly goals
• why incorporating personal goals within your weekly plan is so important

• Instagram
• LinkedIn
• Website

Like this show? Please leave us a review on Apple Podcasts here!

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

In this episode of the Agency Spark Podcast, Sara talks with Devin Miller on how to determine if your invention is patentable.

Devin Miller is an entrepreneur who is also a patent and trademark attorney. Devin has obtained several degrees including a Law degree (JD) and a Masters in Business Administration. He even has degrees in Electrical Engineering and Mandarin Chinese.

While working for a large law firm helping Fortune 100 clients like Amazon.com, Intel, Redhat, and Ford with their intellectual property, Devin quickly realized that there weren’t many good intellectual property legal resources out there for start-ups and small businesses.

As an entrepreneur, Devin wanted to help other small business owners learn about patents, trademarks, and copyrights so they can build value into their businesses and protect their assets.

In addition to founding and running my own patent and trademark law firm, Miller IP Law, he is the co-founder of several startups including a multi-million dollar startup for wearable glucose monitoring.

1. Functionality and utility are essential
2. What's unique about your invention
3. The two primary standards for figuring out whether or not something is patentable - novelty and obviousness
4. How to conduct patent research
5. Unpacking the whole patent process
6. When is it time to go to an attorney

• One-On-One Free Strategy Meeting
• Miller IP Law Website
• LinkedIn

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

In this episode of the Agency Spark Podcast, Sara talks with Ken Marshall on the SEO formula for B2B companies.

Ken “Magma” Marshall is the Chief Growth Officer and Managing Partner at RevenueZen. He’s been professionally interneting for the past seven years and has shifted his focus to all things SEO and inbound for the last five.

Ken is an endlessly curious person with a cliche coffee addiction and a burning desire to encourage and empower others to pursue meaningful lives. Husband, maker, Australian Shepherd puppy dad, and serial entrepreneur (mostly failures, lots of lessons).

• getting your analytics and attribution stack set up
• knowing your customers search intent
• mapping out your buyer's decision making process
• understanding the right to own metric
• performing keyword and content research

• RevenueZen
• LinkedIn

Like this show? Please leave us a review on Apple Podcasts here!

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

In this episode of the Agency Spark Podcast, Sara talks with Mike Moll on leveraging video to close more contracts.

Mike is the founder of Market Me, a consulting firm focused on helping entrepreneurs and business owners connect with the businesses who need them.

Constantly striving to provide is clients with simple, cost effective ways to find new leads and land quality clients, Mike's gained a reputation for using lean marketing to help his clients make more money.

That reputation has landed him in hundreds of strategy meetings, providing consulting on multi-channel marketing and sales processes.

• building trust through video outreach
• methods to reach potential clients/customers with your videos
• why video outreach on social is working best
• identifying your personas
• essential elements to include in your videos

• Market Me Consulting Website
• Instagram
• LinkedIn
• Free Lead Generation Course

This episode of the Agency Spark Podcast is brought to you by ActiveCampaign. Don’t just email - ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. Learn more at ducttape.me/activecampaign.

In this episode of the Agency Spark Podcast, Sara talks with Ryan Morgan on 4 SEO tips for agencies and their clients.

Ryan Morgan is a 15+ year digital marketing expert with a focus on SEO. He has led organizational and agency digital teams and has a history of driving growth for organizations using SEO.

Ryan currently operates The SEO Cohort, a contemporary SEO training program, and a digital consultancy called swell. Ryan was formerly the Director, Brand + Digital Strategy at ignite, and the Vice President, Digital Marketing at Aztek, two leading agencies for digital marketing.

Prior to his agency experience, Ryan spent 10 years on the organizational side focusing on digital marketing, SEO, content marketing, and digital advertising.

1. Page experience
2. Existing content
3. Schema
4. Extending content

• Digital marketing consultancy: swell
• SEO training program: The SEO Cohort
• Ryan's LinkedIn

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

In this episode of the Agency Spark Podcast, Sara talks with Pieter K de Villiers on the pain of two-minute tasks.

Pieter is CEO and co-founder of Macanta Software Ltd and a small business systems & automation expert.

Pieter is a 2 x Amazon Best Selling Author, ‘Barefoot Business: 3 Key Systems to Attract More Leads, Win More Sales and Delight More Customers Without Your Business Killing You’ and one of the co-authors and organizers responsible for bringing together expert contributors on three continents, to produce another Amazon #1 international bestseller, ‘Franchising Freedom!’.

Pieter was born and raised in South Africa, moving to the UK in 1997. He is husband to Sophie, a medical oncology consultant, and papa to the awesome Amélie & Olivia.

Pieter has a passion for Hi-Fi, music, books, single malt whisky and Smoker BBQs, but doesn’t like wearing shoes much.

• little repetitive tasks can be insidious; they can grow and take over the business without us noticing
• as your business grows and develops so will the amount of these little tasks
• being busy doesn't necessarily mean you are being productive
• take a step back regularly and think about what you can simplify and automate
• the goal is not to automate everything - it's to remove as much drudgery from business as possible
• start with something easy and move the needle forward one day at a time

• Macanta CRM Website
• Pieter's LinkedIn
• Barefoot Business: 3 Key Systems to Attract More Leads, Win More Sales and Delight More Customers Without Your Business Killing You
• Franchising Freedom!

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

In this second solo episode of the Agency Spark Podcast, Sara talks about how to document processes your team will actually use.

Sara Nay is the COO at Duct Tape Marketing and founder of Spark Lab Consulting with over 12 years of experience in the small business space.

She oversees the day-to-day operations to support the growth of both businesses with a focus on strategic planning, consultant network coaching, and client success.

• You don't have to document 100% of your small business processes
• Processes can be viewed as non-essential "busy" work
• Installing marketing systems without a solid operating system only causes a new set of problems
• One of the key pieces of an operating system is defining where your company creates value
• Identifying your key processes is crucial

• If you would like to chat with Sara about installing an operating system into your business, please email her at [email protected]
• Sara's LinkedIn

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

In this episode of the Agency Spark Podcast, Sara asks Stormie Andrews how to outgrow and outsmart your competition through the world's best buyer persona system.

Key topics:

• the customer journey
• buyer pain points and emotions
• action beliefs
• ideal clients

Stormie Andrews is the Founder of Yokel Local. He is an award-winning author, having co-authored "Power of the Platform, Speakers on Success" with Jack Canfield, Brian Tracy, and Les Brown.

In July, 2020, he released, “The World’s Best Buyer Persona System” which is the foundational first step to outsmarting your competition.

The system is so effective, he was recognized by Intercon as one of the Top 50 Tech Visionaries in the world.

• Outsmarttools.com
• Click here for free access to Stormie's Marketing Wheel Audit. Why is this important? You will have the opportunity to self identify your strengths, weaknesses, challenges and opportunities in regards to your marketing efforts. Stormie provides step-by-step video instruction walking you through one of the most valuable processes to help you make better decisions with your time and investment dollars.

This episode of the Agency Spark Podcast is brought to you by DashThis, a very simple-to-use and beautiful automated reporting tool for marketers and agencies. Gather all your data in one automated report with DashThis. They have more than 34 integrations and tons of time-saving features like pre-set report templates, cloning options, and automated email dispatches. See for yourself, with their offer of 10 free dashboards for 15 days. Sign up at dashthis.com.

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara asks Chris Williams how to know if starting a high-ticket mastermind is the right move.

The 3 main factors:

• Are you an expert in your field?
• Do you love giving to others?
• Do you communicate well?

Chris spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra marathons, and riding electric skateboards:)

In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs.

As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here.

• Group Coach Nation is the #1 resource for step-by-step guides to creating and/or scaling your high-ticket mastermind. The best part about Group Coach Nation is that it’s broken down into 3 sections: Beginner, Advanced and Pro. Go to GroupCoachNation.com and find your resources, your community and your growth.

This episode of the Agency Spark Podcast is brought to you by DashThis, a very simple-to-use and beautiful automated reporting tool for marketers and agencies. Gather all your data in one automated report with DashThis. They have more than 34 integrations and tons of time-saving features like pre-set report templates, cloning options, and automated email dispatches. See for yourself, with their offer of 10 free dashboards for 15 days. Sign up at dashthis.com.

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara asks Tiffany A. Washington how to conduct a no-fail discovery call.

The 4 phases in the no-fail discovery call model:

• Questions (Discovery)
• Value
• Goals
• Time Line

With over 16 years of sought-after experience and knowledge in business and education, as well as a relentless drive to spread the impact of her expertise, Tiffany A. Washington finally ditched her day job to open her consultancy firm and start The Wealthy Consultant Podcast.

Tiffany has also been a televised recurring guest expert on FOX News channel, The CW, as well as a speaker for stages such as TEDx, Rolls Royce, and Humana.

Her programs and events such as Women Winning at Work and Pitches, Proposals, and Partnerships have helped emerging entrepreneurs overcome their business hurdles and secure 5-figure deals!

• Sign up for Tiffany's Attract Corporate Clients Challenge here
• Tiffany's Instagram
• Tiffany's Website
• Tiffany's LinkedIn