Agency Spark

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space.

Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara asks Nate Palmer what is the breakfast that burns fat and creates focus.

Nate is a fitness and nutrition expert, coach, speaker, and writer who believes that being in incredible shape gives a massive advantage in business, focus, and relationships.

He's also a dad, husband, and the #1 bestselling author of The Million Dollar Body Method and Passport Fitness.

Nate helps business owners and entrepreneurs improve their physique, finances, and family time using fitness and nutrition as force multipliers.

• Access Nate's FREE 5 Day Sugar Detox here
• Download Nate's Million Dollar Body Method for FREE here
• N8 Training Systems Website
• Nate's LinkedIn

In this episode of the Agency Spark Podcast, Sara asks Jeremy King what are the top marketing lessons we can learn from nature.

Jeremy King is CEO and founder of Attest, a fast-scaling, SaaS technology business based in London and New York. Prior to Attest, Jeremy spent 9 years with McKinsey & Company, leading teams across almost every industry sector, in >25 different countries. He also holds an MBA from Harvard Business School.

Originally a scientist focussing on genetics, ecology and animal behavior, Jeremy’s scientific interests include synthetic biology, mathematical simulations and behavioral economics. Jeremy is also the Chair of REAch2 Academy Trust, which helps to support and improve over 60 state primary schools across the UK.

• Jeremy's LinkedIn
• Jeremy's Company, Attest

In this episode of the Agency Spark Podcast, Sara interviews Marcel Petitpas on how to turn your agency into a profitability machine.

They discuss the agency profitability flywheel, creating accurate estimates, value vs. hourly pricing, the agency pricing quadrant, tips for tracking time, client reporting and more!

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems.

He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.

In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world improve profitability and cash flow in their business.

When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.  

• Tell me a little about what led you to where you are today?
• What are the four key pillars to the Agency Profitability Flywheel?
• What advice do you have for creating accurate estimates?
• What should we consider when figuring out our hourly rates?
• What is the Agency Pricing Quadrant?
• What tips do you have for tracking time?
• What advice do you have for client reporting and review?

• Parakeeto Website
• Agency Pricing Quadrant Blog & Video
• The Agency Profit ToolKit
• Marcel's LinkedIn

In this episode of the Agency Spark Podcast, Sara talks with Lindsay Maloney on finding the balance of mom-life and work-life.

They discuss how busy women and mom's can grow their dream coaching business, the hustle mentality, following your intuition in business, daily planners and more!

Lindsay is a self-made business and success coach who specializes in teaching women how to start and scale their dream coaching businesses with simplicity and confidence.

She believes that you should always choose to use your intuition to guide you as you grow your business. With her step-by-step teachings and creative guidance, you'll feel inspired to take her tips into action, push your business forward, and work with your dream clients.

Lindsay works with women who want to get unstuck and structure their brilliance into a coaching business that's sustainable and financially exhilarating.

She is also the creator of Stand Out Coaching Academy and is the host of the Book Your Dream Clients podcast.

Show notes:

• Click here to get access to Lindsay's freebie vault and download tons of workbooks to help you start and scale your coaching business.
• Lindsay's Instagram

In this episode of the Agency Spark Podcast, Sara interviews Alison Hulsof on how to make your business sellable. They discuss outsourcing and delegation, branding considerations, business valuation, and more!

Alison founded Obok Consulting in 2020 after two years in private equity where she was responsible for getting businesses ready for purchasing and helping them through the acquisition process. Prior to her PE experience she founded and grew Behavior Care Specialists (BCS) in 2006. After growing BCS from a single client to 14 locations and over 100 employees, she successfully exited that business in 2018 with a 8 figure sale. In 2016 she was awarded the South Dakota Woman Owned Business of the Year. She has been featured at the Autism Investors Summit as well as the CASP Conference.

In this first solo episode of the Agency Spark Podcast, Sara talks on her background and 4 key client management lessons learned over the past couple years. Sara Nay is the COO at Duct Tape Marketing and founder of Spark Lab Consulting with over 12 years of experience in the small business space. She oversees the day-to-day operations to support the growth of both businesses with a focus on strategic planning, consultant network coaching, and client success.

In this episode of the Agency Spark Podcast, Sara interviews Krystal Zellmer on why intention plus mechanism equals results. They discuss her new book, the formula of champions, strategic goal setting, the power of intention and balance in our lives and more!

Krystal is co-owner of the leadership training company Klemmer and Associates. She is a transformational facilitator in experiential leadership training, author and platform speaker. Her book, Life By Intention, is an Amazon Best Seller. Krystal has professionally been in the personal development field since 2012. She is the daughter of the internationally recognized leading trainer in leadership and Character Development, Brian Klemmer. Since his passing in 2011, Krystal is committed to upholding Brian’s legacy while continuing to positively impact lives all around the world.

Krystal is married to Adam Zellmer and they are the proud parents of two bright boys. Wherever Krystal goes she is an advocate for contribution, personal responsibility, honor and truth. Her experiences in the personal development field have provided her with powerful insights and wisdom beyond her years. She is a bold, personable woman with a compelling message to share.

In this episode of the Agency Spark Podcast, Sara interviews Alex Rossman on why your small business should be utilizing TikTok. They discuss the best organic, paid, and influencer strategies on the platform, how to become a trendsetter, some of his best kept TikTok secrets and more!

Alex is the Founder and CEO of Rossman Media. He started his career as a touring musical artist where he quickly learned the skills of PR and social media. As a well-versed entrepreneur and artist, Alex took his passion for social media and transformed it into an award-winning agency, Rossman Media. Since its origin in 2017, Alex and his team have been awarded “Best New Social Media Agency” of 2020 by Business Insider and have worked with companies such as Airbnb, OrangeTheory Fitness, Nike, Dior, Louis Vuitton and Saks Fifth Avenue to name a few.

In this episode of the Agency Spark Podcast, Sara interviews Scott Jeffrey Miller. Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, Miller currently serves as FranklinCovey’s senior advisor on thought leadership, leading the strategy and development of the firm’s speaker’s bureau, as well as the publication of podcasts, webcasts, and bestselling books.

Miller is the author of the award-winning, multivolume Mess to Success series, including Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow and the forthcoming Marketing Mess to Brand Success (May 2021) and Job Mess to Career Success (January 2022). He is the co-author of The Wall Street Journal bestseller, Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team, and the author of Master Mentors: 30 Transformative Insights from Our Greatest Minds (September 2021), which features insights from his interviews with the leading thinkers of our time.

In this episode of the Agency Spark Podcast, Sara interviews Nick Nalbach. Online business owner and host of the Nine-Five Podcast, Nick Nalbach aims is to help others achieve financial freedom. He interviews successful entrepreneurs and business owners, and shares his own strategies and tactics to help aspiring entrepreneurs break free from the 9 to 5.