At what stage should SaaS companies start segmenting their metrics? In episode #320, Ben Murray breaks down when and how to segment your SaaS metrics — from revenue segmentation to go-to-market efficiency metrics — so your data actually reflects how your business operates.

Ben explains how segmentation becomes essential as you scale past $10M ARR or diversify product lines (for example, enterprise vs. SMB or PLG vs. sales-led models). He also shares how finance and ops teams can collaborate to align their chart of accounts, cost centers, and customer metadata to get meaningful insights that improve valuation and decision-making.

What You’ll Learn

Why It Matters

Resources Mentioned

The SaaS Metrics Foundation Course: https://www.thesaasacademy.com/#section-1744932157830

Quote from Ben

“You can’t say your CAC payback is 12 months when it combines enterprise and SMB customers — that data is worthless.”