In this episode of the AgNet News Hour, hosts Sabrina Halvorson and Lorrie Boyer discuss the rising popularity of organic products among Millennials and Gen Z consumers. They explore findings from a survey by the Organic Trade Association, which highlight the health benefits and growing support for organic foods among younger generations. The conversation delves into defining 'organic,' the certification process, and the challenges faced by organic farmers. Sabrina and Laurie also touch upon related topics such as GMOs, gluten-free products, and future trends in agricultural marketing.