What Makes a Good Communicator?
[Video description begins] Topic title: What Makes a Good Communicator? The host is in the host space. [Video description ends]
HOST: Think about someone you've seen – maybe in person, maybe on TV – who's a great speaker. What about them makes you sit up and pay attention? What makes them a good communicator? Whatever your own background or job title, your effectiveness as a communicator depends on three things: what you say, how you say it, and how you present yourself while you're saying it.
Regardless of the size or nature of your audience, how you speak and otherwise present yourself – how engaging you are – is important to getting your point across and genuinely communicating rather than merely talking.
[Video description begins] Ali, Cory, and James are in a presentation room. Ali is speaking to Cory and James. She looks nervous. Cory and James look uninterested. [Video description ends]
ALI: Our sales figures for the year through the second quarter are down 9%. We know we're facing powerful competition from some of the new players, but our team has to turn things around. All signs are that our latest product is potentially a huge hit. The, uhm, focus groups provide positive feedback. But now we have to get it out there and really push for sales. This quarter, each of you should report back to me.
[Video description begins] The host is in the host space. [Video description ends]
HOST: Cut! Stop right there. Ali is nervous and that's affecting how she sounds and looks as she talks. Consider how much more impact the same message might have if it were delivered with the right vocal control and body language.
[Video description begins] Back in the presentation room, Ali, Cory, and James continue their conversation. Cory is speaking to Ali and James. [Video description ends]
CORY: Our sales figures through the second quarter are down 9%.
[Video description begins] Cory looks confident while speaking. He makes eye contact with each in turn and gestures appropriately. [Video description ends]
Now we know we're facing powerful competition from some new players, but our teams have to turn things around.
[Video description begins] Ali and James are listening alertly to Cory. [Video description ends]
All signs are that this product could be a huge hit – focus groups love it. But now we have to get it out there and really push for sales. This quarter, each of you...
[Video description begins] The host is in the host space. [Video description ends]
HOST: Good communicators create a balance between their content – what they say – and how they say it, using their vocal control and body language to project a genuine belief and enthusiasm. They project confidence. And confidence is contagious. Some people may be born with it, but for the rest of us, the good news is that with hard work and practice, speaking with confidence can be learned.
The confidence you convey as a speaker doesn't depend upon how you, personally, feel. Instead, it depends on your actions – on what you do to get your message across. How you project. Your content must be balanced with your vocal control and body language.
[Video description begins] Back in the presentation room, Ali, Cory, and James continue their conversation. Ali is speaking to Cory and James. She looks confident. [Video description ends]
ALI: I've prepared revised sales targets for each of us. They're aggressive, but I know we can achieve them. We've got a superior product that addresses a tangible need, and when people see it, they'll want it.
[Video description begins] Cory and James smile and listen carefully to Ali. [Video description ends]
Now what we have to do is get out there and put it in front of them so that they can discover how much they want it.
[Video description begins] The host is in the host space. [Video description ends]
HOST: Confidence breeds confidence, creating a positive feedback cycle. The more you practice it, the more