AhbarjietMalta

AhbarjietMalta

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  • RECYCLING YOUR DECK FOR MAXIMUM IMPACT Here's what normally happens: A person gets tasked with creating a presentation. He or she creates it, shows up, presents it, and then files it away. People clap
    RECYCLING YOUR DECK FOR MAXIMUM IMPACT
    Here's what normally happens: A person gets tasked with creating a presentation. He or she creates it, shows up, presents it, and then files it away. People clap quietly, and then everyone leaves for lunch. That is a tremendous missed opportunity. Let's say your deck has 50 beautiful slides, some with amazing photography and typography and others with brilliant quotes, stats, and facts. All of that can be recycled for future endeavors. Specifically, they can be utilized as part of your content marketing efforts. Let's start with the basics.
    A CASE STUDY
    A few years ago Ethos3 had the privilege of working with the team at Buffer to revitalize one of their decks.[6] The Buffer team provided a deck called “Social Media Frequency,” which had a ton of compelling statistics and details about how often publishers should post. It was rich with amazing content but lackluster in design. We spruced it up, gave it a visual facelift, and worked with their team to put it online. The first place it went was SlideShare. You can view the before slides in Figures 22.2a, 22.3a, and 22.4a and the after slides in Figures 22.2b, 22.3b, and 22.4b.
    Figure 22.2a: Social Media Frequency Slide: Before
    Source: https://blog.slideshare.net/2014/06/30/slide-makeovers-buffers-social-media-guide.
    Figure 22.2b: Social Media Frequency Slide: After
    Source: https://blog.slideshare.net/2014/06/30/slide-makeovers-buffers-social-media-guide.
    Figure 22.3a: Facebook: Post 5 to 10 Times per Week: Before
    Source: https://blog.slideshare.net/2014/06/30/slide-makeovers-buffers-social-media-guide.
    Figure 22.3b: Facebook: Post 5 to 10 Times per Week: After
    Source: https://blog.slideshare.net/2014/06/30/slide-makeovers-buffers-social-media-guide.
    Figure 22.4a: Relative Response Score by Facebook Post Frequency: Before
    Source: https://blog.slideshare.net/2014/06/30/slide-makeovers-buffers-social-media-guide.
    Figure 22.4b: Relative Response Score by Facebook Post Frequency: After
    Source: https://blog.slideshare.net/2014/06/30/slide-makeovers-buffers-social-media-guide.
    If you are not familiar with SlideShare, it is the YouTube of PowerPoint. If you have a deck, upload it to SlideShare, and voilà! You are now sharing your presentation with the rest of the world. At the time I was working with Buffer, I was writing regularly for SlideShare, so the slide deck was quickly turned into a blog post about the makeover process. I took a few select slides, as did Buffer, and shared them on Twitter, Facebook, and LinkedIn. Just like that we had maximum exposure across multiple channels.
    Content Marketing with Presentations (Infographic): http://ethos3.com/treats/contentmarketing
    According to recent studies, when content contains images, there is a probability that it will receive 94 percent more views than content without visuals.[7] In addition, visual content is 40 times more likely[8] to be shared on social media. Given that presentations, when done right, are entirely visual, success is inevitable. Plus, everything is measurable.
    MEASURE YOUR SUCCESS
    Once you have done the hard work, take joy in knowing that all your efforts can be measured. Total views. Check. Traffic sources. Check. Social actions. Check. Your content marketing strategy is a beautiful thing.
    Presentations should always be part of any marketing strategy not only because they create the ability for the success of the strategy to be measured but also because they can increase your ranking across all browsers.
    GET RANKED
    A strong organic search presence is what every great marketer desires. Sites such as SlideShare, which has over 60 million users,[9] make organic search easy because they are incredibly search friendly. SlideShare will automatically transcribe the copy from your presentation, making it one of the Internet's most accessible websites, and search sites such as Google love it. The lesson: build presentation content around the search terms that your b
    7 min
  • BUILDING YOUR PLATFORM You can have the best content, the prettiest deck, and the most amazing delivery style, but if you have no platform, you have no audience. The entire concept of Durability is ab

    BUILDING YOUR PLATFORM

    You can have the best content, the prettiest deck, and the most amazing delivery style, but if you have no platform, you have no audience. The entire concept of Durability is about having a message that (1) will not only be loved and adored by others but (2) will also stand the test of time. You must have fans to help you embed your message and cement your legacy. First, you need to flex your muscles and prove that you're the expert. Here's how to hit the gym.

    BECOME AN EXPERT

    According to author and entrepreneur Tim Ferriss, anyone can become an expert in four weeks. That's it. It's completely doable if you are willing to put in the effort. Here are a few tips Ferriss suggests to accomplish this level of authority:

    JOIN TWO TO THREE TRADE-RELATED ORGANIZATIONS WITH OFFICIAL-SOUNDING NAMES.

    The main idea here is to associate yourself with the right industry labels. If you want a certain distinction, seek the title. For instance, if you just created a business, apply to become an LLC. Within a few days, you now have the name XYZ Company, LLC, which makes you look a lot more credible.

    READ THREE TOP-SELLING BOOKS IN YOUR SPACE.

    Ferriss says that if you read this type of material, you will know about 80 percent more than the standard person in that industry. I can attest to this fact as well. When I first started Ethos3, I consumed every book on presentations I could get my hands on.

    WRITE A GUEST POST.

    Piggyback on the success of others. If Johnny has 100,000 blog subscribers, then offer to write a guest post for him for free. Your content will be seen by 100,000 folks.[5]

    These tips are easy to implement and deploy. It just requires some proactiveness on your part. If you start acting like an expert, people will soon see you as a thought leader.

    PURSUE THOUGHT LEADERSHIP

    You are probably reading this book right now because you are looking for ideas, concepts, and anything else that will give you a competitive edge. You are looking for leadership. People all over the world are doing the exact same thing as you. They are looking for knowledge. They are looking for wisdom. They are looking for smarter ways to do things. They crave fresh ideas.

    Here's the good news. There is no better platform than a presentation for giving you the opportunity to showcase your expertise. Plan for it. Seize it. Own it:

    Success occurs when opportunity meets preparation.

    —Zig Ziglar

    If you put in the hard work, you'll become a thought leader in your industry.

    OBSESS ABOUT YOUR LEGACY

    Achieving thought leadership is one thing. Securing a legacy is a completely separate challenge. I (Scott) don't know about you, but I really care deeply about my legacy. I want to leave something behind for those who are passionate about improving their presentation and public speaking skills. That fact alone is a big reason why I wrote this book. It's my small footprint in this world.

    The good news is that we live in a world that obsesses about video. You can capture 4K video on the phone that is in your pocket. Everything you do can be recorded. When you pass away one day, what do you want to leave behind? Your presentations are a culmination of your greatest hits, so for starters, make sure you have something great to share.

    5 min
  • We are finally blessed with a variety of thought-provoking exhibitions and events in Malta, mostly by those who seek individuality and repel conformity. Joanna Delia reviews the solo shows of Romeo R

    We are finally blessed with a variety of thought-provoking exhibitions and events in Malta, mostly by those who seek individuality and repel conformity.

    Joanna Delia reviews the solo shows of Romeo Roxman Gatt and Matthew Attard - both Maltese artists who are making waves internationally. In their shows, they offer a new perspective of the world, re-imagining concepts of oneself, events, and of objects around us. (Page 25).

    Romeo Roxman Gatt also has unveiled a new project called Rosa Kwir - an experimental virtual and physical archive, bringing together stories of trans men, non-binary and LBQI masculine presenting people. (Page 7).

    Lisa Gwen interviews an emerging Maltese artist called CO-MA, whose debut show recently opened. CO-MA presents  11 figurative charcoal drawings created over the last two years with commendable speed and attention to detail. (Page 17).

    Those who have followed Francesca Balzan on social media over the last year have been patiently waiting to see her latest collection of sculptures in the flesh. The artist researched early 20th century passport applications at the National Archives Of Malta, looking for individuals who lived in or around the Ta’ Liesse area and sculpted them as she imagined them, in conversation. (Page 12).

    The destruction of iconic buildings in Malta is an ongoing sad story, however a project by architect and designer Anna Horvath aims to not only remind us of the loss of such heritage, but has also found a simple solution with site specific designs by turning construction waste into interactive outdoor furniture for Maltese public places.

    The next issue of Artpaper will be out just before Christmas on 19 December 2021. Feel free to contact us to contribute, or even comment.

    Lily Agius.

    3 min
  • Arts Council Malta Keeping you up to date with the latest news from the local and international arts scene. ACM Chats - monthly podcast sessions featuring an in-depth analysis of the local and inter

    Arts Council Malta

    Keeping you up to date with the latest news from the local and international arts scene.

    ACM Chats - monthly podcast sessions featuring an in-depth analysis of the local and international arts scene.

    ACM HangOuts - an online platform for knowledge sharing amongst the cultural and creative sectors.

    ACM Webinar series - bringing together local practices with global perspectives through the eyes of creative practitioners.

    ACM Newsletter - a monthly mailshot to update the subscribed members with the latest news at arts council malta.

    https://www.artscouncil.mt

    1 min
  • Arts Council Malta Discover more about arts & culture in Malta. Festivals Malta. KORMALTA Malta National Choir. Malta Philharmonic Orchestra. Teatru Manoel. Mediterranean Conference Centre. MICAS Ma

    Arts Council Malta

    Discover more about arts & culture in Malta.

    Festivals Malta.

    KORMALTA Malta National Choir.

    Malta Philharmonic Orchestra.

    Teatru Manoel.

    Mediterranean Conference Centre.

    MICAS Malta International Contemporary Art Space.

    VCA Valletta Cultural Agency.

    Pjazza Teatru Rjal.

    Teatru Malta.

    Spazju Kreattiv.

    ZFINMALTA National Dance Company.

    https://artscouncil.mt

    1 min

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