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RESOURCES BUILT JUST FOR YOU

Looking for more? We've got you covered. Here's everything you need to complement your copy of What's Your Presentation Persona?

CHAPTER 1

Introduction to Badge (Video). http://ethos3.com/treats/introduction

Profile Cheat Sheet (pdf). http://ethos3.com/treats/cheatsheet

How to Do the 4 × 4 Breathing Technique (Video). http://ethos3.com/treats/4x4

CHAPTER 2

The Activator Spotlight (Video). http://ethos3.com/treats/activator

CHAPTER 3

The Advocator Spotlight (Video). http://ethos3.com/treats/advocator

CHAPTER 4

The Befriender Spotlight (Video). http://ethos3.com/treats/befriender

CHAPTER 5

The Captivator Spotlight (Video). http://ethos3.com/treats/captivator

CHAPTER 6

The Creator Spotlight (Video). http://ethos3.com/treats/creator

CHAPTER 7

The Curator Spotlight (Video). http://ethos3.com/treats/curator

CHAPTER 8

The Demonstrator Spotlight (Video). http://ethos3.com/treats/demonstrator

CHAPTER 9

The Director Spotlight (Video). http://ethos3.com/treats/director

CHAPTER 10

The Educator Spotlight (Video). http://ethos3.com/treats/educator

CHAPTER 11

The Liberator Spotlight (Video). http://ethos3.com/treats/liberator

CHAPTER 12

The Navigator Spotlight (Video). http://ethos3.com/treats/navigator

CHAPTER 13

The Performer Spotlight (Video). http://ethos3.com/treats/performer

CHAPTER 14

The Producer Spotlight (Video). http://ethos3.com/treats/producer

CHAPTER 15

The Scholar Spotlight (Video). http://ethos3.com/treats/scholar

CHAPTER 16

The Scientist Spotlight (Video). http://ethos3.com/treats/scientist

CHAPTER 17

The Soldier Spotlight (Video). http://ethos3.com/treats/soldier

CHAPTER 18

Get Your Badge (JPEG). http://ethos3.com/treats/yourbadge

CHAPTER 19

A Storyboard Template (pdf). http://ethos3.com/treats/storyboardtemplate

A Story Development Template (pdf). http://ethos3.com/treats/storydevelopmenttemplate

How to Choose Fonts for Presentations (Infographic). http://ethos3.com/treats/fonts

The Power of Simplicity (Video). http://ethos3.com/treats/simplicity

The Power of Visuals (Infographic). http://ethos3.com/treats/visuals

CHAPTER 20

The Five Beats of Storytelling (Infographic). http:ethos3.com/treats/storytelling

The Importance of Nonverbal Communication (Infographic). http://ethos3.com/treats/nonverbal

CHAPTER 21

Our Favorite Opening Method (Video). http://ethos3.com/treats/opening

Our Favorite Closing Method (Video). http://ethos3.com/treats/closing

CHAPTER 22

Content Marketing with Presentations (Infographic). http://ethos3.com/treats/contentmarketing

33 SlideShare Tips (Infographic). http://ethos3.com/treats/slidesharetips

CHAPTER 23

A Stop-Doing List (pdf). http://ethos3.com/treats/stopdoinglist

EXTRAS

Meet the Authors (Videos). http://ethos3.com/treats/authors

Free eBook: 99 Things You Didn't Learn About Presentations in School (pdf). http://ethos3.com/treats/ebook

Need Help Sprucing up a Presentation? (pdf). http://ethos3.com/treats/presentationdesign

Need Presentation Training? (pdf). http://ethos3.com/treats/presentationtraining

FREQUENTLY ASKED QUESTIONS

1 CAN I CHANGE MY PROFILE?

Think of the Badge assessment as step 1 in your presentation journey. Your profile should reflect your existing strengths, weaknesses, and aspects of your personality as it applies to speaking. Those are the tools you came equipped with. You can't change the profile you started with, but you can take steps to improve in each quadrant and become a better version of you. For example, if you love researching a topic but have a hard time onstage, your love of research won't die just because you become a more zesty presenter.

2 WHICH PROFILE IS THE STRONGEST? WHICH ONE IS THE WEAKEST?

We know that one of the profiles (ahem, Liberator) scores in the mid- to high area of each quadrant. But sometimes this simply means that Liberators know how they should answer, but they don't necessarily put it into practice. A similar fact is true for profiles that score in the mid- to low range of most quadrants: they might not be experienced presenters, and they aren't familiar with common speaking wisdom yet. We believe that everyone can improve. Everyone. Learning to be more critical of your skills and struggles is essential to becoming a better speaker.

3 WHAT IF I DON'T LIKE MY RESULTS?

If you're looking down at the list of weaknesses and shaking your head, don't panic! It's not going to be a perfect mirror image of what you struggle with onstage or off. If you feel like the profile doesn't appeal to you, focus on your score in each quadrant instead. Everyone is different. And everyone can improve.

4 WHAT IF I'VE NEVER GIVEN A PRESENTATION BEFORE? CAN I STILL TAKE THE TEST?

Yes! Our assessment is word associative, and it features a sample story at the beginning of the test for this reason. Many aspects of presenting may appear in other areas of your life, such as rehearsing for a best man's speech or interacting with others. You should be able to take the test and gain valuable insight even if the last time you stood in front of a group of people was during a fifth-grade book report.

5 SHOULD I RETAKE THE ASSESSMENT?

Once should be enough. After you've learned the best way to approach preparation, delivery, and audience interaction, your answers may change. The Badge assessment works best with your existing knowledge, and it is meant to take a temperature reading of your existing strengths and weaknesses. Once you know your starting point, it's up to you to improve your skills accordingly. There's no real reason to aim for a different profile once you improve. Thus, you won't need to take it more than once.

Appendix—Extra Treats

OVERVIEW

Not ready to leave yet? We aren't either. It's hard to say good-bye.

Now, who doesn't love a good treat? For those of you looking for something extra, we have put together a few items for you. This appendix includes some answers to frequently asked questions as well as access to all the links covered in this book and some new ones. Enjoy, and please don't forget to stay in touch.

THE REST IS UP TO YOU

You have now been exposed to a plethora of content, 16 unique profiles, and a deep dive into presentation personas. Congrats on finishing the book. It has been an absolute pleasure joining you on this adventure of self-discovery. The self-discovery doesn't have to end here, and the future is looking really bright.

We would love to hear from you. Give us a shout-out. Say hello. Shoot us an e-mail at [email protected] so we can connect. We love presentations, and we would be happy to talk personas or presentation strategy with you any day of the week. Heck, if you want to talk craft beer with Sunday or triathlons with Scott, we would welcome those conversations as well. We're honored to be part of this journey with you, and we hope to meet you someday.

We've advised. We've coached. We've shared our best tips and tricks to empower you as a presenter. The rest is up to you. Take your Badge and own it. We'll see you out there in the wild.

[1] https://www.jfklibrary.org/Research/Research-Aids/Ready-Reference/JFK-Quotations/Inaugural-Address.aspx.

STOP MAKING EXCUSES

Most people are full of excuses. They're like a piñata, spilling out new excuses whenever they feel like life has dealt them a blow. “I didn't close that deal because the client just didn't understand.” “I didn't get that promotion because my boss is a jerk.” Or “I failed to deliver a great presentation because we don't have a design department.” Enough already. The excuses need to stop.

We want you to acknowledge that there are no shortcuts, magic pills, or secret formulas. The best presenters have worked hard behind the scenes; there is no such thing as an overnight success in the world of presenting.

CREATE A PRESENTATION STOP-DOING LIST

If you need a jolt of inspiration to get started on your personal journey, we suggest creating a stop-doing list for your presentations. One of my (Scott) end-of-year rituals includes creating two stop-doing lists, one for my personal life and the other for my professional life.

It's both deeply rewarding and humbling. You are confronted with bad habits you are too ashamed to admit you have. This task forces you to put them down on paper. It's difficult, but I never regret it. Within just a few minutes, I am pinpointing major flaws and behaviors.

Here's why I recommend that you do the same as you think about your professional career. Day to day, you are rewarded for what you initiate and achieve—but never for what you stop doing:

You're praised for arriving on time for work, not for stopping being late.

You're praised for being more productive on the clock, not for stopping your water-cooler talk.

You're praised for meeting your deadlines, not for stopping your procrastination.

This system of action and reward might be the wrong way to approach it. Here's an example of what I mean.

Let's say you want to be a better presenter this year. You're tired of being nervous onstage, tired of putting people to sleep, tired of getting the same old results every time. You might tackle this resolution with a to-do list that looks something like this:

Go to bed early the night before my next presentation.

Rehearse seven to eight times in front of a family member or colleague.

Focus on presentation design.

Read one new presentation or public speaking book a month.

Seek professional training.

Go to a seminar once a quarter.

Model myself after successful presenters around me.

It's a beautiful vision, but the reality of maintaining the actions on this list may last only a week or maybe a month. The reality is that you will eventually find yourself burned out and not doing any of the above after a certain length of time. Consider all of those ambitious New Year's resolutions that appear and disappear like bubbles. We keep making them, but they keep popping. Here's a better solution:

Stop shortcutting my presentations.

It's much easier to stop doing one thing than it is to start doing seven new things. Think about it. The choice to become a better presenter by taking seven actions sounds much more daunting than just deciding to stop shortcutting your presentations. Assuming you abide by it, it means you aren't going to shortcut your research, you aren't going to shortcut your rehearsal time, you aren't going to shortcut your design, and the list goes on and on. It means you will care more and stop taking shortcuts. Your presentation stop-doing list may be only one five-word statement, and that's perfect. The goal is to get it on paper so that you can keep yourself accountable. Don't make any more excuses.

A Stop-Doing List (pdf): http://ethos3.com/treats/stopdoinglist

WORDS OF WISDOM

Before we go our separate ways, we want to leave you with some parting words. On January 20, 1961, John F. Kennedy delivered his famous inaugural address to the American public and the entire world. In this speech, he challenged every citizen to do the following:

Ask not what your country can do for you—

ask what you can do for your country.[1]

He understood that greatness comes from helping the many. Greatness is measured in service, not status. It's about how many you serve, not how many serve you. If you can find a way to serve the many, you'll find the path to greatness.

Focus on giving rather than taking. Care about your audience more than yourself. Your Badge is meaningless if you don't have the right mindset. Here's the reality we all face as presenters: the more people you affect, the more successful you will be. Develop a servant's heart and you'll see your speaking career light up.

Presenting is hard work. Period. It takes dedication and hours of practice behind the scenes. The good news is that you now have a competitive edge. Your Badge provides self-awareness. It gives you valuable weight that your peers are lacking.

The next step is your responsibility. Take this newfound knowledge and get better. Continue working on this beautiful craft that we call “presenting.” The best place to start is with a stop-doing list.

Chapter 23: Into the Wild

OVERVIEW

You did it. You are about to be set free back into the wild. We hope you enjoyed the journey as much as we did. But this is just the beginning. You have a new perspective, new paradigms, and an entirely new approach to presenting. We are so excited for you to begin this next phase. Be sure to wear your Badge proudly.

CONCLUSION

This is a highly coveted quadrant because it is all about legacy. Mastery of Durability means that you build, design, and deliver presentations that stand the test of time. It is the predictor of your long-term success and value. It's tough to achieve, but it is also the most rewarding.

REMEMBER

Try to create unexpected moments.

Develop your own point of view.

Work on becoming an expert.

Build a platform and become a thought leader.

Care about your legacy.

Recycle your presentation and use it across social media channels.

[1] http://time.com/3858309/attention-spans-goldfish/.

[2] http://history.howstuffworks.com/historical-events/gettysburg-address2.htm.

[3] http://news.utexas.edu/2014/05/16/mcraven-urges-graduates-to-find-courage-to-change-the-world.

[4] https://www.youtube.com/watch?v=ji5_MqicxSo.

[5] Adapted from http://nichehacks.com/become-a-niche-expert/.

[6] https://blog.slideshare.net/2014/06/30/slide-makeovers-buffers-social-media-guide.

[7] http://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.00000wppyzu1dndyypmhbtbplrfro.

[8] http://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.00000k3rixxv99cnlrkxj94gno6a1.

[9] http://www.cmo.com/features/articles/2014/3/10/mind_blowing_stats_slideshare.html.