Can AI Avatars Build Trust in the Newsroom?

This episode is sponsored by Adobe Stock.

This week on The Media Copilot, I’m thrilled to welcome Adam Mosam to the show. Adam is the founder of Channel 1, the groundbreaking news platform where AI avatars serve as anchors, delivering real news that’s entirely scripted, produced, and distributed by AI. Since Channel 1’s teaser video went mega-viral in late 2023, the platform has become a hot topic in the media world. But it’s not here to compete with CNN—it’s here to empower media companies with cutting-edge AI-powered production tools.

Our conversation dives into the fascinating possibilities of AI in video news production, including its potential to drastically cut costs. Producing premium video content is notoriously expensive, but Channel 1 aims to put high-quality video production within reach for media companies of all sizes. Of course, this innovation comes with its challenges. Can AI avatars gain the same level of trust as human reporters? And what happens to the jobs and creativity of human content creators in the long run?

Adam and I explore these questions and more, touching on the ethics, opportunities, and challenges of AI avatars in journalism. Don’t miss the end of the episode, where we discuss the future of news consumption—imagine a world where personal newsagents deliver customized stories directly to you, wherever you are.

Tune in to discover how AI might reshape the way we consume and create news.

Sponsor: 

This episode is brought to you by Adobe Stock—now powered by Adobe Firefly. Customize stock images like never before with AI tools that let you swap backgrounds, expand formats, and generate variations instantly. It's pro-level creativity, supercharged. Learn more at adobe.com/stock.

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The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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