AI won’t replace you, but humans using AI will, according to PJ Pereira.

On this week’s episode, we welcome back PJ, this time as the marketing & advertising creative director PJ Pereira, to hear his perspectives on the good and bad news in a world with AI, what production companies need to be doing to remain relevant, and how the understanding of computing gave him a competitive edge in his career.

PJ Pereira (also known as PJ Caldas) is an advertising and entertainment pioneer. He believes agencies must provide return not only for brands, but for the time consumers spend with the work. That balance is the ultimate challenge marketers face today. PJ's credentials in content, digital, and advertising have made him one of the industry's most influential and respected creatives. He has been named to Adweek's Creative 100 as Top CCO, Ad Age's Creativity 50, and to the 4A's 100 People Who Make Advertising Great. Most recently PJ was named jury president of the inaugural AI discipline at 2023 ADC Awards. In 2023, PJ will release a book (his 5th) about the unlikely combination of Artificial Intelligence and kung fu. Pereira is particularly drawn to the concept of an AI’s influence in design and creativity, and he tries to engage this emerging tech in his own creative process whenever possible.

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Timestamps:

• 00:00:00 Intro
• 00:01:29 Bad news about AI
• 00:01:49 AI won’t replace you, but humans using AI will
• 00:05:18 Good news about AI
• 00:11:25 Aspects of PJ’s agency that will remain relevant and should be replaced in the coming years
• 00:12:56 Should production companies be worried?
• 00:13:22 Inspiration happens inside the human being
• 00:14:15 Advice to youth joining creative industry
• 00:16:35 Understand computing to reap creative benefits
• 00:18:07 Lightning Questions
• 00:20:11 Closing

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